MURTAZA RANGWALA
PPC Specialist
Summary
Experienced Digital / Performance Marketing Manager with a proven track record of developing and directing high impact digital marketing strategies. Skilled in overseeing performance, growth, digital engagement, and consumer-facing tools. Adept in guiding strategic relationships to achieve goals.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
PPC Specialist | Remote
Platinumlist
Dubai
01.2022 - Current
- Represented Platinumlist at first in person Google Marketing Live 2022 in Dubai
- Scaled PPC monthly budgets with an Average ROI of 12
- Implemented Google Things To Do and TTD Ads
- Leading performance max campaign as industry leaders in Travel & Tourism sector
PPC Manager | Remote
Digital Freak
Melbourne
05.2020 - 12.2021
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
- Formulated an effective system to identity and track the correct OKR
- Leading the marketing strategies for our clients and responsible for oversight of wider team performance
- Active participation in new business pitches, including research, planning and execution
Digital Marketing Consultant & Mentor
My Captain
Bangalore
02.2019 - 05.2021
- Consulted and mentored around 5000+ students in the filed of Digital Marketing
- Developed & implemented Digital Marketing courses across platforms
- Developed in depth Google Ads, Analytics & SEO related content for ed tech platforms
PPC Manager
Convomax
Nagpur
01.2018 - 04.2020
- Client communication, strategy development and execution of marketing campaign across channels
- Facilitated client on-boarding & managed ad spends worth $500,000 a month
- Brought forth a strong understanding of best Google Ads & Analytics practices
- Developed and implemented digital platform campaigns for clients across 25x domains and industries
- Monitored and tracked performance levels
Digital Marketing Consultant
Blockchain Reporter
02.2016 - 04.2018
- Implemented SEO strategies & got news rights to publication
- Pulled out the website from Shadow ban and increased daily users count to 10,000+
- Implemented off the shelf marketing strategies to grow user & subscriber base on Reddit, Social Media & Youtube
- Implemented best in class automation for analytics and content generation to meet the real time demand of fast paced industry
Education
Bachelor of Engineering -
ACE&T
06.2015 - 05.2018
Diploma - Mechanical Engineering
Anjuman Polytechnic
05.2013 - 04.2015
Skills
Strategy & Implementationundefined
Certification
Google Ads Display Certification
Timeline
PPC Specialist | Remote
Platinumlist
01.2022 - Current
PPC Manager | Remote
Digital Freak
05.2020 - 12.2021
Digital Marketing Consultant & Mentor
My Captain
02.2019 - 05.2021
PPC Manager
Convomax
01.2018 - 04.2020
Digital Marketing Consultant
Blockchain Reporter
02.2016 - 04.2018
Bachelor of Engineering -
ACE&T
06.2015 - 05.2018
Diploma - Mechanical Engineering
Anjuman Polytechnic
05.2013 - 04.2015
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