Murtuza Shariff

At The Restack's Fractional Real Estate Investment Platform, which primarily offers two investment products: fractional ownership in commercial real estate and debt investment, I am in charge of driving sales, development, and process implementation from the bottom up.

My responsibilities include sales management, channel partner onboarding, lead generation, investment distribution, and prospect identification for real estate investments. I collaborate directly with the founder to plan and sell real estate investment products. This includes hiring and training employees, implementing sales management modules, and sourcing investment opportunities for our online platform.

Responsibilities:

• I spearheaded the establishment and growth of The Restack's Fractional Real Estate Investment platform as a first-batch employee.
• Developed and implemented comprehensive sales and marketing processes from inception, including direct sales, sales team management, and channel partner management.
• Managed the entire sales cycle from lead generation to deal closure for two main products: debt investment and fractional ownership in commercial real estate.
• Cultivated and managed a network of channel partners, driving lead sourcing and investment distribution.
• Collaborated closely with the marketing team to strategize and execute promotional activities for real estate products.
• Conducted regular business reviews to assess performance and refine sales strategies.
• Streamlined operations to enhance efficiency and significantly expanded the company's presence in the real estate investment sector.

Achievements:

• Consistently exceeded individual sales targets, leading the team through the end-to-end sales process.
• Assisted team members in defining target markets and action plans, resulting in the effective execution of sales strategies.
• Generated a steady influx of new leads for both fractional ownership and debt investment opportunities.
• Demonstrated a keen ability to identify selling possibilities and accurately assess customer needs.
• Successfully negotiated and closed deals, while effectively addressing customer concerns and objections.
• Upheld superior customer service standards,emphasising brand experience and customer satisfaction.
• I cultivated and maintained strong relationships with customers, serving as a brand ambassador for The Restack.
• Met and surpassed sales projections, contributing to the achievement of company and individual KPI goals and objectives.
• Fostered a collaborative team environment, adhering to company policies, and fostering a positive workplace culture.

As a senior sales specialist at TradeHomes, I had many responsibilities in the growth of the company, which mainly included sales management, client management, product sourcing, and sales marketing. The company had two main products: residential real estate mandates and commercial real estate sales.

During my tenure with the company, I have been part of two successful mandate deliveries of residential products in Bangalore and was also involved in many commercial building sales.

Responsibilities:

• Sales Management: Overseeing an entire sales process, from lead generation to deal closure, ensures seamless transactions and customer satisfaction.
• Client Management: Building and maintaining strong relationships with clients, understanding their needs, and providing tailored solutions to meet their objectives.
• Product Sourcing: Identifying and sourcing high-quality residential and commercial properties to expand the company's inventory and meet market demands.
• Sales Marketing: Developing and implementing effective marketing strategies to promote sales, increase brand visibility, and attract potential buyers.
• Lead Generation: Devising and executing lead generation strategies to consistently acquire new leads for both residential and commercial properties.
• Negotiation: Conduct negotiations with clients and stakeholders to secure favorable deals and maximize profitability for the company.
• Target Achievement: Meeting and exceeding individual and departmental sales targets, ensuring the timely collection of earnest money and achieving revenue goals.
• Strategic Planning: Formulating and implementing sales strategies aligned with business objectives, contributing to the overall growth and success of the company.
• Market Analysis: Conduct regular market surveys to gather intelligence, analyse trends, and adapt strategies to changing market conditions.
• Inventory Management: Collaborating with the department head to manage inventory effectively, optimize product offerings, and meet customer demands.

Achievements:

• Successful Mandate Deliveries: Played a pivotal role in the successful delivery of two residential real estate mandates in Bangalore, demonstrating exceptional project management skills and attention to detail.
• Sales Performance: Consistently achieved and surpassed sales targets, resulting in increased revenue and profitability for the company.
• Lead Generation Excellence: Developed and implemented lead generation strategies that resulted in a steady flow of high-quality leads for both residential and commercial properties.
• Customer Satisfaction: Ensured high levels of customer satisfaction by providing personalized services, addressing client needs promptly, and fostering long-term relationships.
• Marketing Campaign Success: Planned and executed effective sales campaigns that significantly boosted lead generation and sales opportunities, enhancing the company's market presence and visibility.
• Team Collaboration: Collaborated effectively with cross-functional teams, including marketing, customer service, and inventory management, to streamline processes and achieve collective goals.
• Professional Development: Played a key role in enhancing the skills and capabilities of team members through training, coaching, and mentoring initiatives, contributing to the overall growth and success of the sales department.

At Karvy Stock Broking Limited, I served as Deputy Manager for its subsidiary, Karvy Realty India Limited, where I played a pivotal role in aligning with the Karvy Wealth team to drive the real estate business. My responsibilities were diverse and included sourcing real estate investment products primarily from South India, particularly Bengaluru. Additionally, I facilitated coordination with the investment committee, assisted in due diligence processes, and launched real estate investment products.

Following product launches, I spearheaded sales efforts through various channels, such as the Wealth team, direct sales, and the CP network. Reporting directly to the CEO, I was entrusted with managing the territory of South India, encompassing states like Karnataka, Kerala, and Tamil Nadu.

Over my six-year tenure, I successfully elevated real estate investment sales from inception to 65%, a testament to my dedication and strategic acumen. My contributions were recognised with five prestigious awards from the company.

Furthermore, I actively participated in traditional real estate sales, assisting investors in purchasing or selling residential and commercial properties. I also played a crucial role in revenue collection management from builders, ensuring smooth transactions for all stakeholders involved.

Responsibilities:

• Collaborated with the Karvy Wealth team to develop and execute strategies for driving real estate business growth.
• Sourced and evaluated real estate investment products primarily from South India, focusing on Bengaluru.
• Conducted thorough due diligence processes and liaised with the investment committee to ensure the viability of real estate investment products.
• Coordinated product launches, including planning and implementation strategies.
• Led sales efforts through multiple channels, including the Wealth team, direct sales, and the CP network.
• Managed the territory of South India, overseeing operations in Karnataka, Kerala, and Tamilnadu.
• I cultivated and maintained relationships with clients, ensuring their needs were met effectively.
• Provided support and guidance to investors in traditional real estate transactions, facilitating property purchases and sales.
• Implemented revenue collection management strategies, optimizing financial processes for enhanced efficiency.
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Achievements:

• Successfully scaled up real estate investment sales from inception to 65% within a six-year tenure.
• Received five prestigious awards from the company in recognition of outstanding performance and contributions to business growth.
• Played a key role in launching and promoting multiple successful real estate investment products.
• Developed and maintained a strong network of clients and partners, contributing to the expansion of the company's market presence.
• Demonstrated exceptional leadership skills by effectively managing a territory and driving sales initiatives across multiple regions.
• Achieved high levels of client satisfaction through personalized service and tailored solutions.
• Streamlined revenue collection processes, resulting in improved financial performance and profitability.
• Actively participated in cross-functional teams, collaborating with colleagues to achieve shared objectives and deliver exceptional results.
• Continuously sought opportunities for professional development and growth, enhancing skills and knowledge in real estate investment and sales strategies.

IndiaHomes was the first organised real estate advisory company that enabled home buyers to make the best-informed decisions when it comes to buying a property in India and abroad. I began my real estate career at IndiaHomes, where I joined as an associate and, in a very short time, was promoted to senior property specialist. The core responsibilities for this role included residential sales, managing client queries via phone, and converting them into face-to-face meetings. I independently negotiated and closed deals, achieved targets in line with the business plan, kept information on all the residential projects, built good relationships with builders and project managers to ensure their support in closing deals, and also supported us when there was lead collation with other channel partners.

Furthermore, I enhanced customer satisfaction through a smooth purchase process, actively addressed customer concerns, and escalated major issues. Upon being promoted to senior property specialist, I handled a team, guiding and motivating them to follow all these techniques. I was also awarded the Star Advisor of the Year 2013-14.

Responsibilities:

• Conducted residential sales transactions by effectively communicating with clients, understanding their needs, and providing tailored solutions.
• Managed client inquiries via phone, email, and in-person meetings, ensuring prompt and accurate responses to address their concerns and queries.
• Cultivated and maintained strong relationships with builders and project managers to facilitate smooth deal closures and leverage support in lead collation with other channel partners.
• Independently negotiated and closed deals while adhering to company policies, achieving and exceeding sales targets consistently.
• Maintained comprehensive knowledge of all residential projects, including pricing, amenities, and market trends, to provide informed recommendations to clients.
• Enhanced customer satisfaction through proactive engagement, addressing concerns promptly, and ensuring a seamless purchase process.
• Supervised and mentored a team of junior associates, providing guidance, training, and motivation to drive performance and meet objectives.

Achievements:

• Recognized as the Star Advisor of the Year for exceptional performance and outstanding contribution to sales and customer satisfaction (2013-14).
• Achieved consistent sales targets, exceeding quarterly and annual goals by leveraging strong negotiation skills and market insights.
• Successfully led a high-performing team, fostering a collaborative and supportive work environment that resulted in increased productivity and sales performance.
• Received positive feedback from clients for delivering exceptional service, resolving issues promptly, and ensuring a smooth and hassle-free property buying experience.
• Played a key role in expanding the client base and increasing revenue through effective lead generation, conversion, and retention strategies.
• Implemented innovative sales techniques and strategies to stay ahead of market competition and maximize sales opportunities.
• Demonstrated strong leadership qualities and business acumen in driving team success and achieving organizational objectives.

At Y2CF Digital Media, I worked for its brand, Mustbuy.com, an online platform for service-related deals, as Assistant Manager Sales. My primary responsibilities at Mustbuy included managing operations in two cities, Bengaluru and Chennai.

My main role was to source deals from various service industries, such as hotels, spas, hospitals, salons, and more. After creating accounts for these businesses, I maintained strong relationships with the service providers by facilitating good business through our platform and securing the best deals. As our relationships strengthened, I negotiated conditions with them to offer similar deals to other platforms.

Independently, I successfully established over 500 accounts across the two cities.

Responsibilities:

• Spearheaded the sourcing of deals from diverse service industries, including hotels, spas, hospitals, and salons,for Mustbuy.com.
• I managed operations as Assistant Manager of Sales in Bengaluru and Chennai, ensuring the smooth functioning of sales processes.
• Established and maintained relationships with over 500 service providers across the two cities.
• Negotiated favourable terms and conditions with service providers to secure exclusive deals and promotions for Mustbuy.com.
• Developed and implemented strategies to drive business growth and increase revenue from service-related deals.

Achievements:

• Independently created and managed 500+ accounts in Bengaluru and Chennai, demonstrating exceptional organizational and multitasking abilities.
• Successfully increased sales revenue through effective negotiation and management of service deals.
• Received commendation from senior management for consistently surpassing sales targets and contributing to the overall success of Mustbuy.com.
• Played a pivotal role in expanding Mustbuy.com's market presence and brand awareness in the service industry segment.
• Implemented innovative customer retention strategies, resulting in increased customer satisfaction and loyalty.