Murtuza Shariff

As part of my continued growth in the real estate industry, I’ve independently pursued a focused learning path to enhance my digital marketing capabilities, bridging the gap between offline sales experience and modern online strategies.

Key Focus Areas (Real Estate-Oriented): Developed real estate landing pages and property listing websites using WordPress and Elementor.

Learned and implemented SEO strategies (on-page, technical, and local SEO) to boost visibility for real estate projects.
Gained hands-on experience with Meta Business Suite to manage property ad campaigns and generate qualified leads.

Created visually compelling brochures, ad creatives, and investor decks using Canva.

Explored WhatsApp bot messaging and email marketing tools for investor nurturing and follow-up.

Practiced campaign tracking via Google Analytics, Search Console, and the Rank Math SEO plugin.

Outcome:

Digitally equipped to support real estate lead generation, marketing communication, and investor engagement, with a strategic mindset to contribute to sales and growth roles through an integrated offline and online approach.

• As Assistant Vice President – Investments and Partnerships at hBits, I was responsible for promoting fractional real estate investment solutions to a market traditionally driven by full-ownership models. Drawing on over a decade of experience in real estate, structured products, and debt investments, I successfully transitioned to this innovative asset class and played a key role in driving investor adoption and partner engagement.
• My core focus was business development through strategic partnerships, investor education, and network-driven sales. While hBits had an existing sales infrastructure and a base of onboarded channel partners, I independently sourced and closed significant business through my personal and professional network. Additionally, I activated and enabled numerous underutilized and new channel partners through targeted training, investment briefings, and ongoing engagement, resulting in improved channel productivity and investor conversion.
• One of the primary challenges I addressed was simplifying and positioning the concept of fractional ownership for HNIs, wealth managers, and traditional real estate investors. I conducted one-on-one meetings, webinars, and educational sessions to build trust and demystify the model. These efforts directly contributed to increased deal closures, and improved investor confidence.
• I also worked closely with the marketing department to align market needs with product delivery. I suggested various marketing strategies—such as WhatsApp bot messaging and other digital initiatives—that supported customer engagement and lead generation.
• My insights from the field helped enhance sales materials, refine messaging, and improve go-to-market strategies. Additionally, I represented hBits at investor forums and partner events. This role strengthened my expertise in high-value B2C and B2B sales, investment advisory, channel development, and scaling emerging investment models in a regulated market.

At The Restack's Fractional Real Estate Investment Platform, which primarily offers two investment products: fractional ownership in commercial real estate and debt investment, I am in charge of driving sales, development, and process implementation from the bottom up.

My responsibilities include sales management, channel partner onboarding, lead generation, investment distribution, and prospect identification for real estate investments. I collaborate directly with the founder to plan and sell real estate investment products. This includes hiring and training employees, implementing sales management modules, and sourcing investment opportunities for our online platform.

Responsibilities:

• I spearheaded the establishment and growth of The Restack's Fractional Real Estate Investment platform as a first-batch employee.
• Developed and implemented comprehensive sales and marketing processes from inception, including direct sales, sales team management, and channel partner management.
• Managed the entire sales cycle from lead generation to deal closure for two main products: debt investment, and fractional ownership in commercial real estate.
• Cultivated and managed a network of channel partners, driving lead sourcing and investment distribution.
• Collaborated closely with the marketing team to strategize and execute promotional activities for real estate products.
• Conducted regular business reviews to assess performance and refine sales strategies.
• Streamlined operations to enhance efficiency, and significantly expanded the company's presence in the real estate investment sector.

Achievements:

• Consistently exceeded individual sales targets, leading the team through the end-to-end sales process.
• Assisted team members in defining target markets and action plans, resulting in the effective execution of sales strategies.
• Generated a steady influx of new leads for both fractional ownership and debt investment opportunities.
• Demonstrated a keen ability to identify selling possibilities and accurately assess customer needs.
• Successfully negotiated and closed deals, while effectively addressing customer concerns and objections.
• Upheld superior customer service standards, emphasizing brand experience and customer satisfaction.
• I cultivated and maintained strong relationships with customers, serving as a brand ambassador for The Restack.
• Met and surpassed sales projections, contributing to the achievement of company and individual KPI goals and objectives.
• Fostered a collaborative team environment, adhering to company policies, and fostering a positive workplace culture.

As a senior sales specialist at TradeHomes, I had many responsibilities in the growth of the company, which mainly included sales management, client management, product sourcing, and sales marketing. The company had two main products: residential real estate mandates, and commercial real estate sales.

During my tenure with the company, I have been part of two successful mandate deliveries of residential products in Bangalore, and I was also involved in many commercial building sales.

Responsibilities:

• Overseeing an entire sales process, from lead generation to deal closure, ensures seamless transactions and customer satisfaction.
• Building and maintaining strong relationships with clients, understanding their needs, and providing tailored solutions to meet their objectives.
• Identifying and sourcing high-quality residential and commercial properties to expand the company's inventory and meet market demands.
• Sales Marketing: Developing and implementing effective marketing strategies to promote sales, increase brand visibility, and attract potential buyers.
• Devising and executing lead generation strategies to consistently acquire new leads for both residential and commercial properties.
• Conduct negotiations with clients and stakeholders to secure favorable deals and maximize profitability for the company.
• Meeting and exceeding individual and departmental sales targets, ensuring the timely collection of earnest money, and achieving revenue
• Formulating and implementing sales strategies aligned with business objectives, contributing to the overall growth and success of the company.
• Conduct regular market surveys to gather intelligence, analyze trends, and adapt strategies to changing market conditions.
• Collaborating with the department head to manage inventory effectively, optimize product offerings, and meet customer demands.

Achievements:

• Played a pivotal role in the successful delivery of two residential real estate mandates in Bangalore, demonstrating exceptional project management skills, and attention to detail.
• Consistently achieved and surpassed sales targets, resulting in increased revenue and profitability for the company.
• Developed and implemented lead generation strategies that resulted in a steady flow of high-quality leads for both residential and commercial properties.
• Ensured high levels of customer satisfaction by providing personalized services, addressing client needs promptly, and fostering long-term relationships.
• Planned and executed effective sales campaigns that significantly boosted lead generation and sales opportunities, enhancing the company's market presence and visibility.
• Collaborated effectively with cross-functional teams, including marketing, customer service, and inventory management, to streamline processes and achieve collective goals.
• Played a key role in enhancing the skills and capabilities of team members through training, coaching, and mentoring initiatives, contributing to the overall growth and success of the sales department.

At Karvy Stock Broking Limited, I served as Deputy Manager for its subsidiary, Karvy Realty India Limited, where I played a pivotal role in aligning with the Karvy Wealth team to drive the real estate business. My responsibilities were diverse and included sourcing real estate investment products primarily from South India, particularly Bengaluru. Additionally, I facilitated coordination with the investment committee, assisted in due diligence processes, and launched real estate investment products.

Following product launches, I spearheaded sales efforts through various channels, such as the Wealth team, direct sales, and the CP network. Reporting directly to the CEO, I was entrusted with managing the territory of South India, encompassing states like Karnataka, Kerala, and Tamil Nadu.

Over my six-year tenure, I successfully elevated real estate investment sales from inception to 65%, a testament to my dedication, and strategic acumen. My contributions were recognized with five prestigious awards from the company.

Furthermore, I actively participated in traditional real estate sales, assisting investors in purchasing or selling residential and commercial properties. I also played a crucial role in revenue collection management from builders, ensuring smooth transactions for all stakeholders involved.

Responsibilities:

• Collaborated with the Karvy Wealth team to develop and execute strategies for driving real estate business growth.
• Sourced and evaluated real estate investment products primarily from South India, focusing on Bengaluru.
• Conducted thorough due diligence processes, and liaised with the investment committee to ensure the viability of real estate investment products.
  Coordinated product launches, including planning and implementation strategies.
• Led sales efforts through multiple channels, including the Wealth team, direct sales, and the CP network.
• Managed the territory of South India, overseeing operations in Karnataka, Kerala, and Tamil Nadu.
• I cultivated and maintained relationships with clients, ensuring that their needs were met effectively.
• Provided support and guidance to investors in traditional real estate transactions, facilitating property purchases and sales.
• Implemented revenue collection management strategies, optimizing financial processes for enhanced efficiency.

Achievements:

• Successfully scaled up real estate investment sales from inception to 65% within a six-year tenure.
• Received five prestigious awards from the company in recognition of outstanding performance and contributions to business growth.
• Played a key role in launching and promoting multiple successful real estate investment products.
• Developed and maintained a strong network of clients and partners, contributing to the expansion of the company's market presence.
• Demonstrated exceptional leadership skills by effectively managing a territory and driving sales initiatives across multiple regions.
• Achieved high levels of client satisfaction through personalized service and tailored solutions.
• Streamlined revenue collection processes, resulting in improved financial performance and profitability.
• Actively participated in cross-functional teams, collaborating with colleagues to achieve shared objectives, and deliver exceptional results.
• Continuously sought opportunities for professional development and growth, enhancing skills and knowledge in real estate investment and sales strategies.

IndiaHomes was the first organized real estate advisory company that enabled home buyers to make the best-informed decisions when it comes to buying a property in India and abroad. I began my real estate career at IndiaHomes, where I joined as an associate and, in a very short time, was promoted to senior property specialist. The core responsibilities for this role included residential sales, managing client queries via phone, and converting them into face-to-face meetings.

I independently negotiated and closed deals, achieved targets in line with the business plan, kept information on all the residential projects, built good relationships with builders and project managers to ensure their support in closing deals, and also supported us when there was lead collation with other channel partners.

Furthermore, I enhanced customer satisfaction through a smooth purchase process, actively addressed customer concerns, and escalated major issues. Upon being promoted to senior property specialist, I handled a team, guiding and motivating them to follow all of these techniques. I was also awarded the Star Advisor of the Year for 2013-14.

Responsibilities:

• Conducted residential sales transactions by effectively communicating with clients, understanding their needs, and providing tailored solutions.
• Managed client inquiries via phone, email, and in-person meetings, ensuring prompt and accurate responses to address their concerns and queries.
• Cultivated and maintained strong relationships with builders and project managers to facilitate smooth deal closures, and leverage support in lead collation with other channel partners.
• Independently negotiated and closed deals while adhering to company policies, achieving, and exceeding sales targets consistently.
• Maintained comprehensive knowledge of all residential projects, including pricing, amenities, and market trends, to provide informed recommendations to clients.
• Enhanced customer satisfaction through proactive engagement, addressing concerns promptly, and ensuring a seamless purchase process.
• Supervised and mentored a team of junior associates, providing guidance, training, and motivation to drive performance and meet objectives.

Achievements:

• Recognized as the Star Advisor of the Year for exceptional performance and outstanding contributions to sales and customer satisfaction (2013-14).
• Achieved consistent sales targets, exceeding quarterly and annual goals by leveraging strong negotiation skills and market insights.
• Successfully led a high-performing team, fostering a collaborative and supportive work environment that increased productivity and sales performance.
• Received positive feedback from clients for delivering exceptional service, resolving issues promptly, and ensuring a smooth, hassle-free property buying experience.
• Played a key role in expanding the client base and increasing revenue through effective lead generation, conversion, and retention strategies.
• Implemented innovative sales techniques and strategies to stay ahead of market competition, and maximize sales opportunities.
• Demonstrated strong leadership qualities, and business acumen in driving team success, and achieving organizational objectives.

At Y2CF Digital Media, I worked for its brand, Mustbuy.com, an online platform for service-related deals, as the Assistant Manager of Sales. My primary responsibilities at Mustbuy included managing operations in two cities, Bengaluru, and Chennai.

My main role was to source deals from various service industries, such as hotels, spas, hospitals, salons, and more. After creating accounts for these businesses, I maintained strong relationships with the service providers by facilitating good business through our platform, and securing the best deals. As our relationships strengthened, I negotiated conditions with them to offer similar deals to other platforms.
Independently, I successfully established over 500 accounts across the two cities.

Responsibilities:

• Spearheaded the sourcing of deals from diverse service industries, including hotels, spas, hospitals, and salons, for Mustbuy.com.
• I managed operations as the Assistant Manager of Sales in Bengaluru and Chennai, ensuring the smooth functioning of sales processes.
• Established and maintained relationships with over 500 service providers across the two cities.
• Negotiated favorable terms and conditions with service providers to secure exclusive deals and promotions for Mustbuy.com.
• Developed and implemented strategies to drive business growth and increase revenue from service-related deals.
  Achievements:
• Independently created and managed 500+ accounts in Bengaluru and Chennai, demonstrating exceptional organizational and multitasking abilities.
• Successfully increased sales revenue through effective negotiation and management of service deals.
• Received commendation from senior management for consistently surpassing sales targets, and contributing to the overall success of Mustbuy.com.
• Played a pivotal role in expanding Mustbuy.com's market presence and brand awareness in the service industry segment.
• Implemented innovative customer retention strategies, increasing customer satisfaction, and loyalty.