Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Languages
Events
Timeline
Generic
Murugan R

Murugan R

Bengaluru

Summary

Dynamic sales leader with proven success at Yantralive Parts Technology Pvt Ltd, driving revenue growth through innovative sales strategies and effective team coaching. Expert in market analysis and contract negotiation, I excel in building strong customer relationships and optimizing performance outcomes, consistently achieving targets and enhancing operational efficiency.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Assistant Manager of Sales

Yantralive Parts Technology Pvt Ltd
Bengaluru
07.2023 - Current
  • Led zonal operations with a team of eight, overseeing business development, sales, and strategic growth across Tier 2 and Tier 3 cities in North Karnataka.
  • Successfully launched dark stores to strengthen last-mile delivery and operational coverage in emerging cities.
  • Developed and implemented sales strategies to increase market share.
  • Coached and mentored new sales representatives on best practices.
  • Scheduled training sessions for staff members on product knowledge, customer service techniques, and industry trends.
  • Implemented effective systems for tracking leads through the entire sales cycle.
  • Conducted regular meetings with the sales team to review goals and objectives.
  • Analyzed customer feedback to improve product offerings and services.
  • Managed daily operations of the sales department including staffing, budgeting, forecasting.
  • Negotiated contracts with potential customers in order to maximize profits.
  • Monitored sales performance against targets and identified areas of improvement.
  • Collaborated with marketing department to develop promotional campaigns that increased revenue growth.
  • Created weekly, monthly, and quarterly reports for upper management.
  • I represented the company at BAUMA 2024 (China), a global construction equipment summit, to develop new international vendor partnerships.
  • Developed relationships with key customers to ensure satisfaction with products and services offered.
  • Attended EXCON India in 2019, 2022, and 2023 to strengthen domestic supply chains, and explore new business opportunities.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Gained market share in new sales performance through aggressive team training.

Senior Sales Executive

Yantralive Parts Technology Pvt Ltd
Bengaluru
04.2020 - 07.2023
  • Generated leads through cold calling and networking activities.
  • Coordinated with production teams to ensure timely delivery of products or services according to customer specifications.
  • Investigated customer complaints regarding product quality or service delivery.
  • Managed a team of sales representatives by setting goals, providing guidance, monitoring performance and offering coaching as needed.
  • Created reports detailing sales activities such as weekly, monthly, quarterly results, forecasts, territory analyses .
  • Negotiated contracts with vendors to purchase materials and supplies.
  • Established pricing strategies that maximize profits while remaining competitive in the marketplace.

Business Development Executive

Yantralive Parts Technology Pvt Ltd
Bengaluru
04.2019 - 04.2020
  • Identified process improvements to optimize performance outcomes.
  • Collaborated with internal teams to create customized solutions for clients.
  • Established relationships with key decision makers in client organizations.
  • Participated in meetings with senior executives to discuss strategic business development objectives.
  • Analyzed competitor activities to gain insights into industry trends.
  • Built partnerships with clients, vendors, and partners to enhance collaboration.
  • Maintained a database of prospective client contacts for future engagement.

Education

Bachelor of Engineering - Mechanical Engineering

SBM College of Engineering And Technology
Dindigul
05-2018

Higher Secondary School -

Devangar Higher Secondary School
Dindigul
05-2014

Skills

  • Sales strategy and development
  • Market analysis and performance tracking
  • Customer relationship management
  • Team leadership and training
  • Problem solving and conflict resolution
  • Time management and KPI monitoring
  • Revenue generation and business development
  • Sales coaching and program creation
  • Territory management and cross-selling strategies
  • CRM software proficiency and vendor management
  • Distributor relationships and promotion development

Affiliations

  • Playing chess or strategy games
  • Trekking or endurance sports
  • Cricket/Badmintion
  • Traveling

Accomplishments

  • Product Leadership Award: Recognized for designing and executing an innovative product sales strategy tailored for the South India market, which led to significant business growth and improved regional market penetration
  • Technology Leadership Award: Honored for creating and implementing a cutting-edge marketing strategy using digital tools and software, successfully led the development and launch of a mobile application for construction equipment spare parts, enhancing customer experience and driving sales

Certification

  • AutoCAD Design Certification - successfully completed training in 2D and 3D CAD modeling, drafting, and technical drawing using AutoCAD gained hands-on experience in design layouts, engineering schematics, and precision drawing for real-world construction and mechanical projects

Languages

Tamil
First Language
English
Proficient (C2)
C2
kannada
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1
Telugu
Beginner (A1)
A1

Events

  • BAUMA 2024 – Shanghai, China
    Attended the world’s largest construction machinery trade fair to explore global trends, develop vendor partnerships, and understand supply chain innovations in heavy equipment.
  • STONA 2025 – Bangalore, India
    Participated in India's premier stone and mining industry event to network with suppliers and study raw material sourcing strategies.
  • CONEXPO BAUMA 2023 – New Delhi, India
    Engaged in networking with national players in construction and mining equipment, with a focus on new product introductions and B2B opportunities.
  • EXCON 2023 – Bangalore, India
    Attended South Asia’s largest construction equipment exhibition to identify domestic market trends and emerging technologies.
  • EXCON 2022 – Bangalore, India
    Participated in supplier meetings and tech demos, focusing on expanding vendor networks and operational tools.
  • EXCON 2019 – Bangalore, India
    Gained first-hand exposure to construction innovations and industry best practices; initiated early vendor collaborations.

Timeline

Assistant Manager of Sales

Yantralive Parts Technology Pvt Ltd
07.2023 - Current

Senior Sales Executive

Yantralive Parts Technology Pvt Ltd
04.2020 - 07.2023

Business Development Executive

Yantralive Parts Technology Pvt Ltd
04.2019 - 04.2020

Bachelor of Engineering - Mechanical Engineering

SBM College of Engineering And Technology

Higher Secondary School -

Devangar Higher Secondary School
Murugan R