Musab Zaman
New Delhi
Summary
Digital media and communications professional with 6+ years of experience across content strategy, social media, digital storytelling, and community building. Previously led India Today Gaming, working at the intersection of mainstream media, internet culture, and emerging digital ecosystems.
Experienced in leading fast-paced digital operations, developing creative content IPs, and building audience-focused communication strategies across platforms. Strong understanding of online communities, platform behaviour, pop culture, gaming, anime, and evolving social media trends.
Known for being highly adaptable, people-oriented, and creative, with a practical understanding of how digital audiences engage with content and communities today.
Overview
6
6
years of professional experience
Work History
Social Media Consultant
Freelance
Delhi
04.2026 - Current
- A specialist market-entry consultant for gaming and esports in India/global.
Head of Communications
Metaninza Gaming
New Delhi
09.2025 - 03.2026
- Led internal and external communications, ensuring alignment between content, marketing, and brand objectives.
- Started 16Score.com, a gaming and esports media platform, managing the project end-to-end from ideation and execution to audience growth and monetisation.
Head of Esports & Gaming
India Today Gaming
Noida
11.2022 - 07.2025
- Led the overall content and digital strategy for India Today Gaming, building and scaling the platform’s video-first presence across Instagram, Facebook, Snapchat, X, and other social platforms.
- Grew India Today Gaming’s Instagram audience from approximately 20K to over 350K followers, generating over 120 million organic monthly views and contributing to a combined cross-platform reach exceeding 150 million monthly views.
- Collaborated with teams across India Today, Aaj Tak, Aaj Tak Radio, and NewsMo for digital campaigns, television integrations, podcasts, and cross-platform content initiatives.
- Wrote and contributed analytical stories focused on gaming policy, industry regulations, esports developments, and government-related digital policy discussions.
- Contributed extensively to conversations and public awareness around Prime Minister Narendra Modi’s digital gaming outreach initiatives, including educational content focused on skill-based gaming, responsible gaming awareness, and the distinction between regulated gaming and gambling ecosystems.
- Managed and mentored editorial teams, anchors, interns, and creators while coordinating with production, marketing, and branding teams for large-scale campaigns and partnerships.
- Played a key role in monetisation initiatives, branded content execution, sponsorship integrations, and strategic collaborations within the gaming and digital entertainment ecosystem.
- Experienced in CMS-based publishing systems, SEO optimisation, metadata management, tagging structures, and digital article workflows.
Content Creator
Orangutan Gaming
12.2021 - 09.2022
Commentator
Tesseract Esports
10.2020 - 09.2022
Education
MBA - Marketing
Aligarh Muslim University
Aligarh, IndiaBachelor of Arts - Linguistics And Economics
Aligarh Muslim University
Aligarh, IndiaSkills
- Brand storytelling
- Content strategy development
- Creative direction
- Audience engagement
- Multimedia content creation
- Social media expertise
- Community management
- Podcast production
- Influencer partnerships
- Editorial planning
- Problem-solving
- Verbal and written communication
- Team building
- Public relations
- Brand awareness
Languages
- Hindi
- English
Languages
Hindi, Urdu
First Language
English
Proficient
C2
Timeline
Social Media Consultant
Freelance
04.2026 - Current
Head of Communications
Metaninza Gaming
09.2025 - 03.2026
Head of Esports & Gaming
India Today Gaming
11.2022 - 07.2025
Content Creator
Orangutan Gaming
12.2021 - 09.2022
Commentator
Tesseract Esports
10.2020 - 09.2022
MBA - Marketing
Aligarh Muslim University
Bachelor of Arts - Linguistics And Economics
Aligarh Muslim University