MUSKAAN MADAN
Mumbai
Summary
Results-driven Business Management Graduate and innovative Brand Strategist, skilled at connecting brands with influencers through effective content and brand management. Proven expertise in market research, trend analysis, and consumer behavior, leading to significant brand growth. Recognized for creative problem-solving and strategic planning, with a track record of cultivating collaborative relationships across teams to achieve organizational objectives.
Overview
4
4
years of professional experience
Work History
Social Media and Brand Strategist
Self-employed
Mumbai
01.2025 - Current
- Manage social media and brand strategy for fashion, lifestyle, and beauty clients.
- Collaborate with content creators to produce visually engaging campaigns.
- Create engaging content on Instagram.
- Deliver creative direction, content styling, and campaign planning.
Social Media and Content Head
Click Media by Barcode EntertaInment
Mumbai
04.2024 - 01.2025
- Provided strategic oversight to the talent management team for end-to-end execution.
- Supervised social media operations to strengthen online engagement for exclusive talents.
- Established connections with brands and managed partnerships with newly onboarded creators.
Associate Talent Manager & Creative Content Strategist
Click Media by Barcode Entertainment
Mumbai
11.2022 - 04.2024
- Managed exclusive talent, content, and brand collaborations.
- Led the creation of a social media strategy targeting talent profiles.
Influencer Marketing Specialist
Barcode Entertainment
03.2022 - 10.2022
- Onboarded influencers and contributed to creative brand campaigns.
- Liaised with clients for campaign execution.
Social Media & PR Associate
Bloomingdale PR
05.2021 - 02.2022
- Led social media and PR for F&B; brands like Mad Over Donuts and Bayroute.
- Managed profiles for high-net-worth clients.
Fashion Styling Projects (Freelance)
- Styled campaigns for Detach Accessories, Fyor Shoes.
- Assisted TVCs for Yardley London, Enamour.
- Styled celebrities for red carpets and shoots.
Education
BMS - Business Management Studies
Lala Lajpatrai College
01.2020
Diploma - Travel & Tourism
Lala Lajpatrai College
01.2020
ISC - Commerce
Lilavatibai Podar School
01.2017
ICSE -
Arya Vidya Mandir
01.2015
Skills
- Social media strategy
- Brand collaborations
- Content creation
- Influencer partnerships
- Campaign planning
- Team Management
- Networking
Languages
English
First Language
Hindi
Proficient (C2)
C2
Accomplishments
- Participated in the Indo-German Youth Exchange Program in 2018
- Chairperson of events at the Tsunami Cultural Festival at the college
- Core advisor of the DLLE social work group at college
- Basketball vice captain at MSSA level in school
Affiliations
- Travelling
- Reading
- Working out
- Belly Dancing (10+ years of practice)
Timeline
Social Media and Brand Strategist
Self-employed
01.2025 - Current
Social Media and Content Head
Click Media by Barcode EntertaInment
04.2024 - 01.2025
Associate Talent Manager & Creative Content Strategist
Click Media by Barcode Entertainment
11.2022 - 04.2024
Influencer Marketing Specialist
Barcode Entertainment
03.2022 - 10.2022
Social Media & PR Associate
Bloomingdale PR
05.2021 - 02.2022
Fashion Styling Projects (Freelance)
BMS - Business Management Studies
Lala Lajpatrai College
Diploma - Travel & Tourism
Lala Lajpatrai College
ISC - Commerce
Lilavatibai Podar School
ICSE -
Arya Vidya Mandir
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