Muskan Batra

• Created cohesive content and strategies that supported and advanced brand objectives.
• Developed social media strategies that enhanced brand visibility and engagement across target audiences.
• Managed content creation across various platforms for cohesive messaging.
• Analyzed consumer behavior patterns to uncover emerging trends, informing future content direction.

Designed and implemented 400+ Postman API test cases based on client requirements and functional specifications.

• Executed smoke, regression, and functional testing across multiple releases to validate application performance and stability.
• Tracked, documented, and reported bugs using defect management tools, facilitating timely resolutions and enhancing collaboration with cross-functional teams to improve testing efficiency and release quality.
• Produced detailed test reports, test scenarios, and execution documentation to support quality assurance processes.
• Developed and executed automated UI test cases to ensure application stability and functionality.

• Managed comprehensive social media operations, including content planning, creation, scheduling, and publishing across multiple platforms.
• Developed and executed content strategies aligned with brand objectives and audience engagement goals.
• Created monthly content calendars to ensure consistent and impactful communication.
• Collaborated with brands, designers, influencers, and creative teams for effective campaign planning and execution.
• Coordinated campaign shoots from concept development through content delivery.
• Partnered with prominent fashion and lifestyle brands/designers to enhance visibility and drive audience growth.
• Monitored content performance and optimized strategies based on engagement metrics and campaign insights.

• Led planning and promotion of 10+ networking events, engaging over 300 participants and fostering connections within university community.
• Spearheaded launch of new hackathons and tech events, enhancing execution quality and increasing society participation by 25%.
• Led strategic planning sessions to define organizational goals and initiatives.
• Managed cross-functional teams to enhance collaboration and project execution.
• Developed training programs to improve member engagement and skills.

• Conducted 30+ Power BI training sessions for cross-functional teams, improving reporting efficiency by 50%.
• Enabled 40+ team members to independently build real-time dashboards, decreasing reliance on manual data support.
• Created and revised 20+ modules for AI and Data Science course, improving curriculum structure and increasing learner engagement.
• Managed and updated 50+ live pages on Univ.AI website, delivering timely and accurate content to users.