Muskan Garg

(Promoted to this position after 1 year 6 months of extra-ordinary performance)

• Merchant Analytics

-Executed comprehensive competitive benchmarking & affinity analyses for10+ R&C clients across geographies to identify strategic gaps and opportunities and deliver informed decision-making

-Devised a tailored intermodality analysis solution to help enhance targeted marketing strategies, optimizing customer experience and loyalty, and informing infrastructure planning initiatives

-Also, led and supported multiple R&C opportunities across EEMEA in collaboration with the sales team, successfully cross-selling various projects to clients and driving additional business opportunities

• Customer Segmentation

-Delivered actionable insights on client customer segments using K-means clustering, identifying key profiles from loyalty and penetration-focused initiatives to help clients assess market share growth potential

-Developed ESG Analytics framework to identify eco-conscious customers within the dataset, aiming to optimize marketing efforts and enhance customer engagement based on sustainability preferences

• Commercial B2B Analysis

-Designed and implemented predictive attrition models for issuers using machine learning algorithms to identify high-risk customers

Integrated the model into the bank’s retention strategy, driving proactive engagement and reducing churn

-Performed acceptance matching and segmentation analysis on client portfolios to identify target segments for Virtual card payments across various geographies

• Business Advisory & Product Enhancement

-Expanding Mastercard’s merchant-facing product into new geographies while automating data analytics processes; coordinating with multiple stakeholders, including external vendors, for dashboard development to ensure seamless client integration

-Collaborated with the product team to enhance Mastercard’s existing ESG product, driving improved commercialization

-Collaborated with cross-functional teams to conduct a comprehensive data-driven analysis of another SME-focused product

-Led deployment & engagement of an issuer focused product for20+ banks in the Middle-East

• Conducted comprehensive data audits to ensure integrity, validity, and accuracy of analytical results.