Led social media strategy for the hotel brand, creating engaging content and campaigns that boosted online visibility, customer engagement, and brand recall.
Managed digital platforms and analytics (Instagram, Facebook, etc.), improving audience growth, reach, and data-driven decision-making.
Planned and executed corporate events and conferences end-to-end, enhancing client experience, strengthening corporate relationships, and increasing repeat business.
Social Media Manager
The Wedding Petals & Weddings by Roadhouse
01.2025 - 05.2025
Oversee brand presence and content across social media platforms.
Develop and implement content calendars, campaign strategies, and client engagement activities.
Collaborate with creative teams for visual content and maintain brand consistency.
Track analytics to optimize reach, engagement, and conversions.
Social Media Manager
Kimti Western Jewellery Brand
08.2024 - 10.2024
Manage the Jwellery's social media accounts to maintain and raise brand awareness.
Create engaging posts for all social media accounts.
Track each social media account's analytics to identify successful posts.
Handle product shooting for social media posts.
Engage with the audience on social media through posts, comments etc
WFH
Founder & Brand Strategist
SassyDhaga
01.2023 - Current
Conceptualized and launched a women's ethnic wear brand focused on elegant kurtis and ring collections.
Managed end-to-end brand building including product design, sourcing, marketing, and customer engagement.
Built an Instagram store presence, growing an organic customer base and brand identity.
Handled packaging aesthetics, content shoots, and influencer collaborations to boost visibility.
Content Developer
Vidyapeeth IAS
01.2023 - 01.2024
Number of attempts in UPSC - 2
Content developer at Vidyapeeth IAS (2023) and Test series evaluator at Vidyapeeth from 2023-2024
Worked under the guidance of Shubham sir (Vidyapeeth IAS)
Skills Acquired- Well versed with the demand and the procedure of UPSC exam, Critical thinking, problem-solving, research, and time management.
Education
Masters - Sociology
Indira Gandhi National Open University
03.2026
Bachelor of Arts - History
Miranda House, University of Delhi
01.2021
Intermediate Education - undefined
The Pentecostal Assembly School
01.2018
Skills
Adaptability and Learning Agility
Strong Communication Skills
Content Creation and Development
SEO Optimization
Meta Adds
Interests
Want to become an IAS, Learning new video editing tools, Dancing
Accomplishments
Former Food blogger and anchor in Bokaro Food YouTube Channel
Runner-Up in Miss Bokaro Contest of 2015
Other Areas Of Interest
Kimti Western Jewellery Brand Mumbai, Maharashtra (WFH)
IT Department Head, Social Media Manager, and Website Manager at Zana Community Christian Schools UgandaIT Department Head, Social Media Manager, and Website Manager at Zana Community Christian Schools Uganda