Muskan Poddar

Whiteboard App (B2B and B2C)

• Enabled student setup on IFPs to streamline classroom use, driving an 18% increase in student signups in the first month
• Introduced guest-mode restrictions, login nudges, and content expiry features to improve retention and convert guest users
• Leading scoping and early development of a new product tailored for corporate training use cases

Whiteboard App (B2B and B2C)

• Enabled student setup on IFPs to streamline classroom use, driving an 18% increase in student signups in the first month
• Introduced guest-mode restrictions, login nudges, and content expiry features to improve retention and convert guest users
• Leading scoping and early development of a new product tailored for corporate training use cases

Whiteboard App (B2B and B2C) | Oct 2024 – Mar 2025

• Led onboarding initiatives to improve user acquisition: enabled teacher signups on IFPs (interactive panels), resulting in a 41% increase in signups within 2 months
• Led development of AI-powered tools—quizzes, summaries, geometry sets, flowcharts, OCR, media generation, and NCERT integration—driving engagement for 22% of active users and boosting in-classroom utility and product stickiness
• Boosted user logins by 30% through a revamped login experience—reduced friction by minimizing steps, removing password dependencies, and optimizing flows
• Identified missing features (graphs, calculator, shapes) through user research, leading to competitor app dominance. After adding these features, our whiteboard became the top-used app on our sold devices. Subsequently, led the initiative to auto-launch Teachmint Whiteboard on boot to further boost adoption

ERP Software (B2B) | Oct 2023 – Sep 2024

• Built a notification alert system for school owners to track critical activities, leading to 10+ paid customers and upsell wins
• Streamlined SIS management for better data accuracy and easier administration
• Developed a WhatsApp-based fee alert/payment system, increasing collections 4x and unique payers 3x
• Delivered advanced SaaS features (ticketing, profile customization, certificate and visitor management) for high-value clients (>₹10L ACV), boosting retention by 25%

School Video Learning App (Teachshala, B2G) | Oct 2023 – Sep 2024

• Contributed to an offline video content app for K–12 govt schools, serving CSR clients like TATA and Kotak Mahindra
• Built real-time usage dashboards to meet contractual needs and helped close two 50-school partnerships by showcasing usage insights

• Defined project goals, managed QA processes and ensured timely delivery with cross-functional teams.
• Conducted user research to inform product decisions.

• Managed a team of 4 for end-to-end recruitment processes while leading product hiring.

• Worked with 7+ clients, generating >60L revenue, and closing 20+ positions in Tech and Product.

• Managed clients, social media, and ran on and off-field campaigns to boost traffic to IndianFolk.com after conducting surveys.