Muskan Tibrewal
Bengaluru
Summary
Self-motivated and high-achieving professional with a collaborative mindset. Proven initiative in generating innovative ideas, optimizing processes for cost savings, and fostering a culture of continuous improvement. I align with organizational values and bring a passion for contributing to the organization's success.
Overview
3
3
years of professional experience
Work History
Executive - Media Planning
GroupM Nexus
Bengaluru
02.2023 - Current
- Executed end-to-end campaigns, aligning with advertiser priorities.
- Analyzed and optimized campaign performance to enhance efficiency.
- Monitored defect metrics, ensuring timely course correction with advertisers.
- Provided detailed activity reports, leveraging insights for future campaigns.
- Tracked and owned Ad Revenue goals, deploying diverse strategies for success.
- Co-led monthly and quarterly performance reviews with advertisers.
Internship - Media Planning
GroupM Nexus
08.2022 - 01.2023
- Executed end-to-end campaigns, aligning with advertiser priorities.
- Analyzed and optimized campaign performance to enhance efficiency.
- Monitored defect metrics, ensuring timely course correction with advertisers.
- Provided detailed activity reports, leveraging insights for future campaigns.
- Tracked and owned Ad Revenue goals, deploying diverse strategies for success.
- Co-led monthly and quarterly performance reviews with advertisers.
Executive - Media Planning
ITConnectUS
01.2021 - 07.2022
- Developed and implemented SEO strategies to improve website visibility in search engine results.
- Analyzed web analytics data to identify opportunities for improvement and optimization of website content.
- Conducted keyword research, analysis, and selection to create effective SEO campaigns.
- Optimized existing content with targeted keywords to increase organic traffic.
- Created link building campaigns utilizing techniques such as blog outreach and guest posting.
- Performed on-page optimizations such as meta tags, page titles, internal linking. to maximize SEO performance.
- Monitored competitor websites for changes in their SEO tactics and adjusted accordingly.
- Submitted sitemaps to major search engines including Google, Bing, Yahoo!.
- Managed multiple projects simultaneously while meeting tight deadlines.
- Documented all activities related to SEO campaigns including changes made, results achieved.
- Conducted effective auditing, gap analysis and strategy execution.
- Developed and executed social media strategies across multiple channels to increase brand awareness.
- Created content calendars for upcoming campaigns and managed daily posting schedules.
- Monitored and engaged with followers on various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.
Education
Postgraduate Degree, Advance Digital Marketing and Communication -
MICA | The School of Ideas
01.2021
The Bhawanipur Education Society College
Kolkata04-2018
Skills
- Campaign Management
- Data Analysis and Optimization
- Communication and Reporting
- Problem-Solving
- Revenue Management
- Initiative and Innovation
- Cost Efficiency
- Continuous Improvement
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
Executive - Media Planning
GroupM Nexus
02.2023 - Current
Internship - Media Planning
GroupM Nexus
08.2022 - 01.2023
Executive - Media Planning
ITConnectUS
01.2021 - 07.2022
Postgraduate Degree, Advance Digital Marketing and Communication -
MICA | The School of Ideas
The Bhawanipur Education Society College
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