Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Muskan Tibrewal

Bengaluru

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

3
3
years of professional experience
1
1
Certificate

Work History

Executive - Media Planning

GroupM Nexus
02.2023 - Current
    • Executed 100+ end-to-end campaigns, aligning with advertiser priorities for Home Centre and Lifestyle using Amazon Ads.
    • Analyzed and optimized campaign performance to enhance efficiency for Home Centre and Lifestyle using Amazon Ads.
    • Monitored defect metrics like ACOS, ROAS, Orders, Sales, Impressions, Click ensuring timely course correction with advertisers.
    • Provided detailed activity reports, leveraging insights for future campaigns for Home Centre and Lifestyle
    • Tracked and owned Ad Revenue goals of 50 to 60% deploying diverse strategies for success during Sales in HomeCentre.
    • Co-led monthly and quarterly performance reviews with advertisers.

Internship - Media Planning

GroupM Nexus
08.2022 - 02.2024
    • Executed end-to-end awareness campaigns, aligning with advertiser priorities for Cleartrip using the DV360 Platform.
    • Segmented targeted audience based on relevant criteria, such as demographics, interests, or behaviors, allowing you to tailor messages more effectively.
    • Regularly monitor the performance campaign using DV360 reporting tools with special attention to key metrics like impressions, clicks, and conversions.
    • Analyzed campaign data to identify trends and patterns to Understand what is working well and areas that need improvement
    • Analyzed the time and day of the week when your ads were performing best and Optimized ad schedules to focus on peak engagement periods.
    • It stayed updated about industry trends and updates within the DV360 platform. Take advantage of new features that can enhance your campaign performance.
    • Theoretical and practical-based learning in Programmatic Advertisement where I have worked with the client Clear Trip.
    • Theoretical and practical based learning in Social media Marketing.

Executive - Media Planning

ITConnectUS
01.2021 - 07.2022
  • Developed and implemented SEO strategies to improve website visibility in search engine results.
  • Analyzed web analytics data to identify opportunities for improvement and optimization of website content.
  • Conducted keyword research, analysis, and selection to create effective SEO campaigns.
  • Optimized existing content with targeted keywords to increase organic traffic.
  • Created link building campaigns utilizing techniques such as blog outreach and guest posting.
  • Performed on-page optimizations such as meta tags, page titles, internal linking. to maximize SEO performance.
  • Monitored competitor websites for changes in their SEO tactics and adjusted accordingly.
  • Managed multiple projects simultaneously while meeting tight deadlines.
  • Documented all activities related to SEO campaigns including changes made, results achieved.
  • Developed and executed social media strategies across multiple channels to increase brand awareness.
  • Monitored and engaged with followers on various social media platforms, including Facebook, Instagram, LinkedIn

Education

Postgraduate Degree, Advance Digital Marketing and Communication - Digital Marketing Certification

MICA | The School of Ideas
Ahmedabad
12.2021

BCOM - Bachelor of Commerce

The Bhawanipur Education Society College
Kolkata
04-2018

Skills

  • Analytics and Metrics
  • Lead Generation Strategies
  • Content Curation
  • Paid Searches
  • Social Media Campaign
  • SEM Strategy Development
  • Audience Engagement
  • Customer Buying Habits
  • ROI Strategies
  • Social Media Content Creation

Languages

English
Advanced (C1)
C1
Hindi
Bilingual or Proficient (C2)

Certification

  • Google Ads
  • LinkedIn
  • Amazon Ads
  • Twitter
  • Executive- Media Planning at GroupM Nexus
  • Microsoft Excel
  • Flipkart Ads

Timeline

Executive - Media Planning

GroupM Nexus
02.2023 - Current

Internship - Media Planning

GroupM Nexus
08.2022 - 02.2024

Executive - Media Planning

ITConnectUS
01.2021 - 07.2022

Postgraduate Degree, Advance Digital Marketing and Communication - Digital Marketing Certification

MICA | The School of Ideas

BCOM - Bachelor of Commerce

The Bhawanipur Education Society College

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Muskan Tibrewal