Muskan Varma

JIO DIGITAL

Create media and marketing plan to present the client. Maintain constant contact with the client to develop service offerings and cater to their needs. Monitor what is trending on digital and suggest new ideas around the same for the brand. Effectively manage multiple simultaneous projects with continuously rolling schedules (Business, Media and Social Briefs). Managing Product and Video shoots for the client. Review campaigns and a way forward every month.

Dealing with the client on a daily basis and strategizing for key brands like Mumbai Metro, Society Tea, Orofit, One8 etc

Strategized and planned on accounts like on Setu India and Marico Campus connections.

Helped in the strategy and planning for Metro Cash and Carry. Also did a fair amount of research for the same.

Selected on the basis of merit and aptitude to work as a market research intern, I worked on brands such as AO Smith, Titan, Fast Track, Savlon etc.

My responsibilities are listed below:
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Interpret data, formulate reports and make recommendation
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Remain fully informed on market trends, other parties researches and implement best practices

Servicing the account on a day to day basis, included monthly content planning, campaigns, influencer engagement, reporting etc.

Liaising closely with the internal creative and planning teams to ensure timely deliveries. Interacting with the clients across teams to ensure a solid client relationship

Key Clients: Coffee bean & Tea Leaf, Kitty Su, Lite Bite Food brands

Crafting social media Content while optimizing social media performance for these key clients was a key part of my role.

Key Clients: HistoryTv18, ZeeCafe, Kings XI Punjab, Zee Cinema, Movies