Summary
Work History
Education
Skills
Websites
Extra Curricular Activities Hobbies
Personal Information
Awards
Interests
Timeline
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Muskan Verma

Muskan Verma

Executive Lead Marketing
Gurgaon

Summary

Highly creative Marketing Executive with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing campaigns. Marketing metrics knowledge, content creation and collaborative skills supports achievement of targeted outcomes.

Work History

Executive Lead, Marketing

AAJ Enterprises Pvt Ltd.
01.2023 - Current
  • Spearheaded marketing initiatives and successfully led a team of 3 marketing professionals
  • Developed and executed comprehensive marketing strategies through managing Google Ads, SEO etc resulting in 200+ percent increase reach with 50% increase in followers on social media, increased brand awareness, lead generation
  • Website Development: Managed end-to-end website development, coordinating with external agencies and ensuring project success. With that, also managed server migration projects
  • Content Creation and Design: Led the creation of impactful marketing content, influencing design decisions for optimal visual appeal
  • Conceptualized and produced engaging video content aligned with marketing goals
  • Email and WhatsApp Campaigns: Directed successful E-mail and WhatsApp campaigns with well-designed templates and compelling content
  • Offline Marketing Strategies: Formulated and executed offline marketing strategies, including creative brochure ideas and impactful content
  • Outbound Lead Strategies: Developed and executed successful outbound lead generation strategies, contributing to increased lead acquisition

Management Trainee

Anymind Group
02.2022 - 10.2022


  • To audit and research about the client’s website and to do detailed research on brands online availability
  • Prepared written text proposals and drafts and account reports
  • Closed 6 accounts of D2C and growth by the end of May
  • POC for one of the major clients
  • Bring in the 2 hot leads for D2C from AdTech 2022
  • Learnt using Shopify and Wordpress; listed products and changed banners for client
  • Made Basic Creatives on Canva for Client’s website and Social Media.

Intern

Digifish Media Pvt Ltd
05.2020 - 07.2020
  • Business development for performance-based campaigns
  • Client servicing.
  • Analyzed problems and worked with teams to develop solutions.

Education

MBA - Marketing

IBS Gurgaon, ICFAI Business School, Gurgaon
Gurgaon
04.2001 - 04.2023

BBA - Business Administration And Management

Management Educational Research And Institute, Guru Gobind Singh Indraprastha University
Delhi, India
04.2022

Skills

Teamwork & Team Management

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Extra Curricular Activities Hobbies

  • Club Head for E- Marketing Club, also heading one of the personal development clubs. (2022)
  • Member of Students’ Council at IBS Gurgaon. (2021)
  • Coordinated 3 events in college. (Graduation, Management Education & Research Institute, 2018-2021)
  • Cultural Head of High School. (2017-2018)
  • In my spare time, I enjoy dancing as it helps me re-charging and freshen up my mind.

Personal Information

  • Date of Birth: 01/03/01
  • Gender: Female

Awards

  • Recieved the Best Theme award in fashionista at college level. (Graduation: Management Education & Research Institute, 2019)
  • Selected for final round in cultural dance competition at inter college fest. (2019)
  • Recieved an award for winning a dance competition at school level. (2017)
  • Recieved A1 holder award in class 10th. (2016)

Interests

Dancing

Timeline

Executive Lead, Marketing

AAJ Enterprises Pvt Ltd.
01.2023 - Current

Management Trainee

Anymind Group
02.2022 - 10.2022

Intern

Digifish Media Pvt Ltd
05.2020 - 07.2020

MBA - Marketing

IBS Gurgaon, ICFAI Business School, Gurgaon
04.2001 - 04.2023

BBA - Business Administration And Management

Management Educational Research And Institute, Guru Gobind Singh Indraprastha University

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Muskan VermaExecutive Lead Marketing