Muskan Kapoor Jain
Greater Kailash-1, New Delhi
Summary
Dedicated and results-driven marketing and research professional with 4+ years of experience across expert networking, immersive tech, and B2B trading. Skilled in market research, lead generation, and developing high-impact content and presentations. Thrive in fast-paced, lean-team environments with a proven ability to manage CXO-level interactions, including meetings with industry leaders and public-facing brand roles. Known for driving growth and enhancing client experience across both startups and family-led enterprises.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing & Research Manager
Arihant International
New Delhi
03.2024 - Current
- Joined a family-led venture to lead market expansion and enhance B2B outreach in the international paper trading industry.
- Conducted in-depth competitor and customer analysis across Indian and Gulf markets to uncover high-margin opportunities.
- Built targeted lead generation pipelines using CRM tools, LinkedIn Sales Navigator, and keyword-based segmentation.
- Developed a refreshed product catalog, email marketing suite, and sales presentations, leading to improved client conversion efficiency.
- Implemented performance dashboards that enhanced sales reporting accuracy by 35%.
- Gained a hands-on, entrepreneurial perspective, deepening my expertise in supply chain management, vendor negotiations, and end-to-end business operations.
Senior Associate
Insight Alpha
New Delhi
06.2023 - 02.2024
- Researched and onboarded over 200 senior experts across diverse sectors—from initial outreach to final confirmation—ensuring perfect alignment with client needs.
- Identified potential C-level executives and niche subject-matter experts using LinkedIn, proprietary databases, and Boolean search techniques.
- Played a key role in new client acquisition by crafting tailored expert profiles and strategic research briefs that enhanced project pitch success.
- Built and nurtured client relationships, contributing to a 15% rise in repeat business through consistent delivery and responsiveness.
- Demonstrated agility in fast-paced environments by adapting to shifting client needs, and ensuring timely delivery across varied geographies and sectors.
Product Marketing Associate
WoWExp Technologies
New Delhi
10.2021 - 05.2023
- Closed key accounts by delivering immersive tech presentations on AR/VR-based business solutions.
- Led and participated in high-level business meetings with senior industry leaders, including Padma Shri awardees and top executives, such as the CFO of P&G India, in association with the Metaverse Talk Show.
- Led the design and execution of 30+ client-facing proposals, case studies, and qualification decks.
- Optimized company visibility by writing SEO-based web content, and managing social campaigns.
- I represented WoWExp Technologies as the on-camera face for YouTube videos and Metaverse-related public events
- Achieved a 20% increase in website traffic through digital campaigns and collaborations.
Sales & Marketing Intern
WoWExp Technologies
New Delhi
08.2021 - 10.2021
- Contributed to content writing for web development and immersive tech verticals.
- Conducted market research and collaborated across design and development teams.
- Gained domain knowledge in AR/VR and metaverse platforms.
Research Associate Intern
Buzz Envelope
New Delhi
06.2021 - 08.2021
- Generated comprehensive reports on Indian FMCG trends using economic data.
- Managed social media promotions and research documentation.
Education
Bachelor of Arts - Economics
University of Delhi
New Delhi06-2021
Commerce (with Maths)
St. Anthony's Sr. Sec. School
New Delhi05-2018
Skills
- Core Competencies: Market Research & Analysis, Expert Profiling, Business Development, Lead Generation, Competitive Intelligence, Strategic Outreach
- Client & Communication: Stakeholder Management, Relationship Building, Client Brief Interpretation, Onboarding Coordination, Written & Verbal Communication
- Tools & Platforms: PowerPoint (Advanced), LinkedIn Sales Navigator, Google Workspace, Microsoft Excel, CRM Tools, Boolean Search
- Content & Marketing: Proposal Writing, Pitch Deck Creation, Research Briefs, SEO Copywriting, Email Marketing
- Industry Knowledge: Expert Networking, Executive Search, B2B Marketing, AR/VR & Metaverse Technologies
- Professional Attributes: Adaptability, Time Management, Interpersonal Skills, Problem Solving, Team Collaboration
Affiliations
- Fitness enthusiast – I maintain a consistent workout routine to support focus, discipline, and overall well-being.
- Tennis player – Playing tennis for over 20 years to stay goal-oriented and resilient; represented my school and won zonal-level championships.
- Animal welfare volunteer – Active volunteer at 4dogsake, helping rescue and treat injured street animals in Delhi.
- Keen traveler – With an interest in people, stories, and global cultures — helps me build better connections and context in client-facing roles.
Certification
- Python Basics – University of Michigan, May 2020
- Python Functions, Files & Dictionaries – University of Michigan, June 2020
Languages Known
- English – Native or bilingual proficiency
- Hindi – Native or bilingual proficiency
Timeline
Marketing & Research Manager
Arihant International
03.2024 - Current
Senior Associate
Insight Alpha
06.2023 - 02.2024
Product Marketing Associate
WoWExp Technologies
10.2021 - 05.2023
Sales & Marketing Intern
WoWExp Technologies
08.2021 - 10.2021
Research Associate Intern
Buzz Envelope
06.2021 - 08.2021
Bachelor of Arts - Economics
University of Delhi
Commerce (with Maths)
St. Anthony's Sr. Sec. School
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