Muthamilselvan K
Digital Marketing Profession
Chennai,Tamilnadu
Summary
Chennai, Tamilnadu
Place: Chennai Signature
Date:
Profile
As an Inbound Marketer, I like to experiment and
always prefer to see things in unique ways to
demand/lead generation. Have 8 years of
hands-on experience working with different
organizations, Digital Marketing Agencies, and IT
Firms.
Helped increase online visibility and sales/leads
over the years consistently with my extensive
and updated knowledge of SEO. Have worked on
both Service based and product-oriented
websites.
Overview
8
8
years of professional experience
Work History
Team Lead - Digital Marketing
Indium Software
CHENNAI, Tamilnadu
08.2018 - Current
- Crafting and implementing innovative Inbound Marketing Campaigns to drive traffic and Lead Generation
- Conducting in-depth Market Analysis to identify opportunities and tailor strategies to Target Audience segments
- Collaborating with cross-functional teams to align Marketing efforts with Business Objectives
- Optimized website performance with SEO best practices, resulting in higher search engine rankings and increased organic traffic.
Responsibilities:
- Website Optimization for Better User Experience
- Competitor Analysis & Setting Keywords Benchmark
- Strategic Plans (On Page & Off Page) to stay ahead of Competition
- Monitor & Optimize Marketing Campaigns
- Market Endorsements and PR activities
- Performance Evaluation for an Effective Strategic Plan
- LinkedIn Campaign for ABM
- Content Syndication Plans (Determine and promote content ideas based on User interests)
Senior SEO Analyst
ISoft Innovations
CHENNAI, Tamilnadu
02.2016 - 07.2018
- Conducted in-depth SEO audits and developed actionable recommendations to improve website performance and rankings on search engines
- Worked in all Digital Marketing aspects including in-depth Keyword Research, On-Page & Off-Page Optimization, Social Media Management, Content Creation & Marketing, and Google Ads
- My focus has always been on driving traffic and ultimately generating leads for B2C clients.
Education
Bachelor of Engineering - ECE
Park College of Technology
Apr’15
Skills
- SEO
- PPC
- Online Content Development
- Content Marketing
- Search Engine Marketing
- Team Leadership
- Social Media Management
- Brand Strategy
- Campaign Management
- Conversion Rate Optimization
- Web Development (WordPress)
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteImportant To Me
Company CultureWork-life balanceCareer advancementFlexible work hoursTool Proficiency
- Analytics & Reporting: Google Analytics, Google Search Console, Tag Manager, and Looker Studio
- Generic Tools: Serpstat & SEOquake
- Competitor Research: SEMrush, Ahrefs, and SimilarWeb
- Keyword Research: KeywordTool.io, Keyword Surfer, SpyFu, and Ubersuggest
- Website Analysis: Screaming Frog SEO Spider, SEOptimer, SEOsitecheckup, and WooRank
- Speed Metrics/Website Performance: Page Speed Insights, GTMetrix, Pingdom Tools
- Content Research: BuzzSumo, Answerthepublic & Google Trends
- User Behavior Analysis & Optimization: CrazyEgg, Factor.Ai
Key Achievement
- Successfully generated over 1000 MQL Leads, proving the efficacy across diverse verticals like Game QA & Game Development and Data Engineering.
- In my recent Tenure, I actively contributed to the successful Brand repositioning efforts for both Indium Software and iXie Gaming, driving impactful strategies that bolstered market competitiveness and customer engagement.
Timeline
Team Lead - Digital Marketing
Indium Software
08.2018 - Current
Senior SEO Analyst
ISoft Innovations
02.2016 - 07.2018
Bachelor of Engineering - ECE
Park College of Technology
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