Muthukumar S
Sales Head
Chennai
Summary
Dynamic and strategic thinker with a proven track record in developing innovative sales and channel management strategies that drive business growth and profitability at MilkyMist Dairy Food Ltd. Expertise in designing alternative channel partnerships that align with organizational objectives, foster collaboration, and maximize market reach. Recognized for strong interpersonal, analytical, and troubleshooting skills, effectively building teams and managing resources to achieve operational excellence. Committed to continuous learning and improvement, ready to leverage diverse experiences to contribute meaningfully to team success and organizational goals.
Overview
23
23
years of professional experience
Work History
State Head – Channel Sales
MilkyMist Dairy Food Ltd
09.2018 - Current
- Products Handled: Paneer, Khoya, Butter, Cheese, Beverage, Curd, Ghee, Chocolates,Ice Cream
- Career Path:
- Feb 23 – Till Date State Head
- Apr 20 - Feb 23 Area Sales Manager
- Sep 18 - Apr 20 Sales Executive
- Key Responsibilities:
- Expand the business.
- Keep the ASM and Sales Officers on Track
- Ensure the Distributors ROI.
- Significant Highlights:
- Handling Tamilnadu
- Handling Revenue 16 Cr (Per Month)
Area Sales Executive – Channel sales
Parle Biscuits Pvt Ltd
11.2014 - 06.2018
- Products Handled: Biscuits & Confectionery
- Career Path:
- Dec 16 – June 18 Area Sales Executive
- Nov 14 - Dec 16 Sales Officer
- Key Responsibilities:
- Developing, appointing new Outlets, new Institution and motivating them.
- Motivating and achieving SO’s daily target and Incentive tracking
- Interacting with expanding distributors regarding product promotion in the market.
- Significant Highlights:
- Expanded the Channel Partner from 3 to 5
- Revenue growth from 27 lakhs to 44 lakhs
Sales Officer – Channel sales
Cavinkare Pvt Ltd
05.2013 - 10.2014
- Products Handled: Cavin’s Milkshake, Maa Juice, Garden & Chinni’s
- Key Responsibilities:
- Developing, appointing new Institution, Outlets and motivating them.
- Motivating and achieving TSI’s daily target and Incentive tracking
- Interacting with Institution and distributors regarding product promotion in the market.
- Significant Highlights:
- Expanded the Institution from 173 to 763 in my assigned region
- Revenue growth from 21 lakhs to 93 lakhs
Assistant Manager – Channel sales
Tata TeleServices Limited
03.2009 - 05.2013
- Products Handled: Prepaid SIM Card, Electronic Recharge and Recharge Voucher
- Career Path:
- Mar 09 – Apr 11 Senior Executive
- Apr 11 - May 13 Assistant Manager
- Key Responsibilities:
- Developing, appointing new business partners and motivating them for greater market penetration and reach.
- Interacting with retailers and distributors regarding product promotion in market.
- Significant Highlights:
- Expanded the Channel partners to Nine in my assigned region
- Achieved 120% Activation and Revenue targets in July 09 – Dec 09
- Single day my region has done 2836 Activation It’s a TN Record
Territory Sales Officer – Channel Sales
Cavinkare Pvt Limited
08.2006 - 02.2009
- Products Handled: FMGC Products (Food and Personal care)
- Career Path:
- Aug 06 – Apr 07 Territory Channel Officer
- Apr 07 - Feb 08 Territory Sales Officer
- Significant Highlights:
- Successfully achieved 90 % assigned targets in 2007
- Expended the retailer base by 45 % of new Retailers in the assigned region.
Territory Sales Incharge – Channel Sales
G.M.Pens International Pvt.Ltd
12.2002 - 08.2006
- Products Handled: FMGC Products (Writhing Instrument)
- Career Path:
- Dec 02 – Aug 04 Interim Sales Representative
- Aug 04 - Aug 06 Territory Sales Incharge
- Significant Highlights:
- Honored with the Best TSI reward Rs 15,000 for showing excellence performance in 2004-05
- Achieved 120% assigned target in 2004-05
Education
Master of Philosophy -
Aditanar College of Arts And Science
Tiruchendur 01-2003
Skills
Strategic Planning
Timeline
State Head – Channel Sales
MilkyMist Dairy Food Ltd
09.2018 - Current
Area Sales Executive – Channel sales
Parle Biscuits Pvt Ltd
11.2014 - 06.2018
Sales Officer – Channel sales
Cavinkare Pvt Ltd
05.2013 - 10.2014
Assistant Manager – Channel sales
Tata TeleServices Limited
03.2009 - 05.2013
Territory Sales Officer – Channel Sales
Cavinkare Pvt Limited
08.2006 - 02.2009
Territory Sales Incharge – Channel Sales
G.M.Pens International Pvt.Ltd
12.2002 - 08.2006
Master of Philosophy -
Aditanar College of Arts And Science
AREAS OF EXPOSURE
- Business Development / Marketing
- Identifying and networking with prospective clients; generating business from existing accounts and achieving profitability and increased sales growth
- Analyzing marketing trends and tracking competitors’ activities and providing valuable inputs for product enhancement and tuning sales & marketing strategies.
- Channel Management
- Establishing strategic alliances / tie-ups with financially strong and reliable channel partners, resulting in deeper market penetration and reach
- Monitoring channel sales and marketing activities; implementing effective strategies to maximize sales and accomplish revenue targets
- Providing assistance to channel partners by conducting training programs: ensuring seamless delivery of quality products & services in the market
- People Management
- Recruiting, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.
- Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations
PERSONAL VITAE
Date of Birth: 1977-12-04 Address: S.Muthukumar, No 1/883, Bethel Nagar, North 6th Street, Injambakkam, Chennai-600 115.