Muzzeber Rehman Ali

Delivered comprehensive analysis of Bell’s products and pricing strategies to enhance market competitiveness and profitability

• Executed complex SQL queries to compile and analyze product and pricing data
• Created insightful BI reports in Power BI, revealing competitive positioning and pricing elasticity
• Conducted predictive modeling in Tableau, forecasting product demand and profitability scenarios
• Collaborated with sales to develop data-driven pricing strategies, resulting in 10% revenue increase.

Evaluated effectiveness of various promotional campaigns in driving sales and enhancing customer engagement.

• Utilized SQL for data mining to assess campaign performance across multiple channels
• Developed dynamic dashboards in Tableau and Power BI, tracking sales uplifts, customer response rates, and ROI of campaigns
• Analyzed customer segmentation and buying patterns, contributing to 25% improvement in targeted marketing
• Automated recurring analytical reports, saving 30% of manual reporting time.

• Developed SQL queries to extract and analyze SaaS usage data from large datasets, identifying key usage patterns
• Created Power BI dashboards that provided insights into user engagement levels, feature adoption rates, and churn rates
• Used Tableau to visualize usage trends, contributing to 15% increase in customer retention
• Collaborated with product teams to align BI insights with development priorities.