Myra Desai

As a Branding & Communications SME at Capgemini, I excel in crafting and delivering impactful communications and elevating visual storytelling to strengthen the company's brand identity and market positioning.

Key Responsibilities:

• Communications Strategy :
  - Develop and execute comprehensive communications strategies aligned with Capgemini's goals and values.
  - Collaborate with cross-functional teams to create engaging content for various platforms, including portals, communication mailers, newsletters and learning programs.
  - Ensure brand consistency across all communication channels, reinforcing Capgemini's position as an industry leader.
• Visual Branding and Design :
  - Unleash my creativity to design eye-catching marketing materials, presentations, and branded assets.
  - Translate complex ideas into visually appealing graphics that resonate with target audience.
  - Implement and maintain visual branding elements across different communication platforms.
• Content Creation and Copywriting :
  - Craft compelling and persuasive copy that delivers key messages effectively.
  - Tailor content for different audiences, ensuring impactful communication.
  - Create captivating visuals to complement written content and boost engagement.
• Thought Leadership :
  - Collaborate on thought leadership initiatives, providing valuable insights through communications mailers.
  - Contribute to webinars, conferences, and articles that position Capgemini as a thought leader.
  - Utilize data-driven insights to enhance thought leadership campaigns.
• Event Promotion and Collateral :
  - Design promotional materials for events, conferences, and seminars.
  - Create visually appealing presentations to support speakers and engage attendees.

Skills :

• Content Writing : Proficient in crafting compelling and engaging content
• Graphic Designing : Skilled in creating visually appealing designs and graphics to complement written content and enhance brand messaging.
• Creating Communications : Adept at developing and delivering impactful communications to effectively convey key messages and engage target audiences.
• Client and Stakeholder Collaboration : Experience in collaborating with clients and stakeholders to understand their needs and preferences, ensuring the creation of tailored and effective content and presentations.
  
  Achievements :
  - Received recognition for exceptional design and creativity in multiple L&D campaigns and program launches.
  - Commenced work on communications for esteemed clients such as HSBC within the first year at Capgemini.
  - Successfully revamped Capgemini FS L&D's branding and communication in a short period, resulting in enhanced brand visibility and engagement.

Managed social media, content writing, and graphic designing to drive brand engagement and visibility.

Key Responsibilities:

• Managed social media platforms and crafted engaging content to enhance brand visibility and customer engagement.
• Produced compelling written content for various channels, including websites, blogs, and marketing materials.
• Designed visually appealing graphics and marketing collaterals to complement marketing campaigns and reinforce brand identity.
• Collaborated seamlessly with sales and tech teams to develop integrated marketing strategies and ensure brand consistency.
• Stayed abreast of industry trends and best practices, implementing them to enhance marketing initiatives.

Overseeing end-to-end process of creating ad videos for clients. Served as the primary point of contact from project initiation to delivery, ensuring seamless communication and coordination between clients and the company. Proven expertise in maintaining strong client relationships and achieving project success.

Key Responsibilities:

• Project Management : Ensured smooth project execution, acting as the main client liaison for ad video creation.
• Client Communication : Maintained regular updates and addressed inquiries and feedback throughout projects.
• Coordination : Facilitated effective collaboration between clients and internal departments.
• Issue Resolution : Proactively solved challenges to maintain client satisfaction.
• Account Growth : Identified opportunities for additional services, contributing to growth and retention.
  
  Achievements:
• Streamlined Communication : Enhanced project efficiency and client satisfaction.
• Project Success : Consistently met or exceeded client expectations.
• Client Satisfaction : Received positive feedback for outstanding service and communication.
• Team Collaboration : Fostered seamless project execution through strong collaboration.
• Client Retention : Built lasting client relationships, leading to high retention rates.

JBGVS (Janakidevi Gram Vikas Sanstha), an esteemed NGO by Bajaj Auto, August 2019 - September 2019

• Proficiently crafted effective communication plans and designed an engaging website and brochures.
• Actively contributed to making a positive impact in rural development and community empowerment through creative and impactful communication strategies.
• Leveraged my skills and passion for social causes to support JBGVS' mission of driving positive change, including the design of the NGO's website.