Mythra A J
Banglore
Summary
Experienced Affiliate Marketing Professional with over 7 years of expertise in ad trafficking, optimization, and affiliate marketing strategies. Proficient in DoubleClick Manager, adept at creating compelling newsletters, and skilled in analyzing performance reports using AdMedia tools and screenshots. Experienced in managing DAR, pacing reports, and OIMs Corrections and Extensions to consistently drive client success. As a member of the account management team, specialized in enhancing operational efficiency through targeted business process improvement initiatives, including process architecture design and implementing effective measurement systems. Recognized for strong interpersonal skills, a proactive work ethic, and the ability to thrive in autonomous roles while adeptly adapting to new challenges.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Publisher Solution Specialist | USA-Remote
AdMedia
Bangalore
06.2022 - Current
- Successfully generated leads by reaching out to new publishers and actively managing relationships with existing ones, resulting in a current roster of approximately 25+ valued partners.
- Conducted meetings with publishers globally, primarily in the US, to enhance campaigns and strengthen partnerships.
- Provided support to publishers, ensuring seamless adoption of ad implementation.
- Worked alongside AdOps team to implement various types of campaigns including CPC, CPA, and CPS.
- Collaborated with the tech team to ensure successful campaign delivery and track performance.
- Demonstrated success in meeting tight deadlines and thriving in a fast-paced environment.
- Oversaw the performance of live Publishers through Dashboard and Advertiser Reports.
- Enhanced knowledge of process and tools through training sessions for new team members.
Ad Ops Process Specialist
Paragon - Dentsu Agency
Chennai
09.2021 - 06.2023
- Worked in Paragon (Dents Agency)
- Managing Campaigns from scratch which includes: Trafficking, QA, Optimization, Monitoring, Delivery, Reporting and Incremental.
- Accountable for all campaign management steps.
- End to End Reporting and Performance Analysis across multiple channels and platforms.
- Proactively work on reports from start to finish, managing deadlines and deliverables.
- Understand customer goals and key performance metrics, and utilize the company's resources and analytical tools to exceed those goals throughout the campaign.
- Performed quality assurance checks on transactions and account actions to assess compliance with state and federal regulations
Client Services Associate Analyst
CJ Affiliate
Bangalore
11.2019 - 09.2021
- Working closely with US team to help advertisers maximize effectiveness and efficiency of their affiliate spend by building and interpreting reports that capture program performance
- Working on market insights that deep dive into comparative and competitive performances
- Working on Extensions, OIM's, Corrections
- Forecasted revenue and spend by analyzing past data, current ad campaigns, Pacing etc
- Identify, recruit, and review new publishers for Affiliate Program who can provide additional reach and revenue growth to Advertiser
- Reporting on placement performances through KPIs - sales, revenue, clicks and asset spend
- (Media Execution)
- Client Handling Accounts up to 15: Columbia Sportswear, Sorel, Mountain hardwear (Both US and CA), Macy's, Bed Bath and Beyond, Herschel, Sportsman guide, HTC Vive, Gear best etc.
- Preparing Process documents and conducting weekly meetings to the Account team and to clients.
Ad Operation Associate
Amazon Development Center
Bangalore
08.2017 - 11.2019
- Salesforce, Queue management
- Implemented a prioritized FIFO model for monitoring and triaging end to end trafficking, screenshots, and reporting assignments.
- Coordinated with clients to obtain necessary assets for traffic, such as missing creatives and click-through URLs
- Managed trafficking and setting campaigns live
- Screenshots are provided to client
- Produced various types of reports including discrepancy reports, mid campaign reports, and EOC reports
- Performed troubleshooting and root cause analysis for discrepancies
- Based on reports, delivery analysis and as per onshore partners instruction
Education
MCA - Computer
CMRIT
BangaloreSkills
- Affiliate Marketing Tool : CJAM, Cognos, Insights1, Insights2, Admedia Tools, cakemedia, MNGT, Publisher Dashboard
- Ad-operation Tool: DCM (Double click for Campaign Manager), DSP - RODEO, Flashtalking (For reporting), DV360, Trade desk, Xander
Certification
Completed few Google certifications : Campaign Manager Certification , Display & Video 360 Certification and Creative Certification.
Languages
English
First Language
Hindi
Beginner
A1
Accomplishments
- Attended Affiliate World Conference in Dubai and Bangkok, representing Monetize.com as part of Team India.
Timeline
Publisher Solution Specialist | USA-Remote
AdMedia
06.2022 - Current
Ad Ops Process Specialist
Paragon - Dentsu Agency
09.2021 - 06.2023
Client Services Associate Analyst
CJ Affiliate
11.2019 - 09.2021
Ad Operation Associate
Amazon Development Center
08.2017 - 11.2019
MCA - Computer
CMRIT
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