Mythra A J
Banglore
Summary
I'm a Ad ops Analyst, having more than 5.8 years of experiences on Ad Trafficking, Optimization and Affiliate Marketing also having hands on experience with DoubleClick Manager, creating creative Newsletter, analyzing performance reports, AdMedia tools,Screenshots, DAR, pacing reports, OIMs Corrections and Extensions for my clients. Process Associate seasoned in coordinating and implementing business process improvement projects while enhancing effectiveness and efficiency in support of business goals. Strong record in designing process architecture, establishing process measurement systems and educating and to manage processes effectively.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Publisher Solution Specialist | USA-Remote
AdMedia
Banglore
06.2022 - Current
- Prospecting new publishers for outbound leads along with handling inbound leads.
- Conduct meetings with established publishers all around the world, mostly based out of US,
- Onboard publishers and guide them in the ad tag implementation process.
- Work with AdOps team to create different types of campaigns
- Coordinate with the tech team for campaign delivery as well as tracking performance.
- Proved successful working within tight deadlines and a fast-paced environment.
- Monitor performance of live Publishers from Dashboard and Advertiser Reports.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Process Specialist
Paragon - Dentsu Agency
Chennai
09.2021 - 06.2023
- Currently working in Paragon (Dents Agency)
- Managing Campaigns from the scratch which includes: Trafficking, QA, Optimization, Monitoring, Delivery, Reporting and Incremental.
- Accountable for all the campaign management steps.
- End to End Reporting and Performance Analysis across multiple channels and platforms.
- Proactively work on reports from start to finish, managing deadlines and deliverables.
- Understand customer goals and key performance metrics, and utilize the company's resources and analytical tools to exceed those goals throughout the campaign.
Client Services Associate Analyst
CJ Affiliate
11.2019 - 09.2021
- Working closely with the US team to help our advertisers maximize the effectiveness and efficiency of their affiliate spend by building and interpreting reports that capture program performance
- Working on market insights that deep dive into comparative and competitive performances
- Working on Extensions, OIM's, Corrections
- Forecasted revenue and spend by analyzing past data, current ad campaigns, Pacing etc
- Identify, recruit, and review new publishers for our Affiliate Program who can provide additional reach and revenue growth to our Advertiser
- Reporting on placement performances through KPIs - sales, revenue, clicks and asset spend
- (Media Execution)
- Client Handling Accounts up to 13: Columbia Sportswear, Sorel, Mountain hardwear (Both US and CA), Herschel, Sportsman guide, HTC Vive, Gear best etc.
- Preparing Process documents and conducting weekly meetings to the Account team and to clients.
Operation Associate
Amazon Development Center
Banglore
08.2017 - 11.2019
- Salesforce, Queue management
- End to end trafficking, screenshots and reporting assignments are monitored and triaged in the FIFO model and according to the priority
- Co-ordinate with the client to get the required assets to traffic(Missing Creatives, click through URL)
- Trafficking and setting the campaign live
- Screenshots are provided to the client
- Report generation - discrepancy reports, mid campaign reports and EOC reports are done
- ü Troubleshoot and analyze the root cause of discrepancy
- ü Based on the reports, delivery analysis and as per the onshore partners instruction,
- Optimization is done
Education
MCA - Computer
CMRIT
BangloreSkills
Affiliate Marketing Tool: CJAM, Cognos, Insights1, Insights2undefined
Certification
Completed few Google certifications : Campaign Manager Certification , Display & Video 360 Certification and Creative Certification.
Languages
Kannada, English
First Language
Kannada
Proficient
C2
English
Proficient
C2
Timeline
Publisher Solution Specialist | USA-Remote
AdMedia
06.2022 - Current
Process Specialist
Paragon - Dentsu Agency
09.2021 - 06.2023
Client Services Associate Analyst
CJ Affiliate
11.2019 - 09.2021
Operation Associate
Amazon Development Center
08.2017 - 11.2019
MCA - Computer
CMRIT
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