N. SAJESH NAIR
Borivali
Summary
Dynamic Group Product Manager with a proven track record at Vissco Healthcare Pvt. Ltd., adept in strategic thinking and effective interpersonal skills. Excelled in product lifecycle management, launching successful brands, and enhancing product visibility. Achieved significant brand growth by leveraging competitive analysis and product positioning, demonstrating a keen ability for sales enablement and customer segmentation.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Group Product Manager
Vissco Healthcare Pvt. Ltd.
04.2024 - Current
- Responsible for Product management activities, strategy formulation & implementation activities, operations regarding mobility team, bandage and advanced wound care team, footsol team with regard to product management activities which includes suggesting new products to the management, brand building activities
- Follow up with the design team with regard to the art work of the new products and with the product designing team and other stakeholders like back support team in analyzing the sales data and advising the management with regard to launch of new products in the portfolio assigned to me as well as if the sales is short to run various schemes so as to increase in the sales of nonmoving products
DGM – Marketing & Sales
Age Industries (P) Ltd
10.2023 - 04.2024
- Responsible for Pan India operations regarding the sales and marketing of premium Age care and Indisafe brands of lightly powdered Sterile Surgical Gloves and Indisafe examination gloves
- Distributors appointment and managing sales and other marketing initiatives by proper training of the field personnel
- Team management and providing excellent customer service by formulating retention policies by encouraging the field personnel to go that extra mile
- Doing Nursing and Paramedical CMEs
- Participating in Exhibitions and Fairs in promoting our products
Marketing Manager
Viridian Testing Laboratories LLP
Tirupur
07.2022 - 10.2023
- Sourcing out PPE manufacturing and Apparel/Garment manufacturing companies for testing services of our lab
- Negotiating contracts in coordination with LM & close agreements to maximize profits and implementing the business strategy with customers
- Working closely on SEO, SMM, E-mail marketing to increase the traffic to the website as well as improving the business by way of social media strategies
- Training and development of executives
- Promoting lab consultancy services to existing as well as new customers
- Coordination with other labs regarding subcontracting testing procedures
- Meeting with the top management on a monthly basis and apprising them about marketing activities
- Participating in PPE and textile testing exhibitions and fairs
Zonal Business Manager – South
Icon Phygital
10.2021 - 07.2022
- Company Overview: (Subsidiary of Goapptiv group)
- Establish & lead a team of TSO & ABMs in the zone
- Achieve planned business objective for the zone along with Channel Partners
- Establish digital tools in the market and achieve activation & growth objectives
- Achieve secondary objectives of the assigned zone by using digital tools like Channel Paisa, Channel Pay
- Create awareness through the team and maximize active partner count
- Generate and improve Rx base for the brand portfolio of the business unit
- Identify, scout & enroll Channel Partners (customers) to increase coverage and reach of brand portfolio of the business unit
- Be a custodian of the zone, ensure compliance, process adherence and hygiene in the market place
- Contribute to strategy plan and execute strategies through the team to achieve set objectives
- Train, build, and enable a strong team of performers & challengers to establish and increase the reach of digital health care solutions in assigned zone
- Share market intelligence, feedback, actively contribute to business planning which can help the business unit to localize strategies
- Stakeholder management by building strong relationship with customers and address any concerns or issues in the market place as per defined framework of the organization
- Build GoApptiv as the preferred digital partner of engagement in healthcare space in that zone
- (Subsidiary of Goapptiv group)
Product Manager
Dynamic Techno Medicals
Aluva
05.2009 - 11.2020
- Complete in – charge of development of the products in Advanced Wound segment category and Gynec segment till 2020
- Launched Sterizone range of silver dressings, Easyfix Clear dressings in 2012-13 period
- Made Sterizone Silver dressings a 4.5 Cr brand by March 2020
- Also made New Mom Maternity Pad a 7.5 Crore brand by March 2020 along with active support from the field team
- Was handling Rehabilitation devices, POP bandages and cast solutions, Kinesiology tapes, TENS machines, Crepe bandages, Wound dressings, COVID products like Dyna Medical Mask, N95 Mask, Dyna Premium Face Shield, Dyna Surgical gown from April 2020 onwards
- Involved in activities like gathering market intelligence, Strategy formulation and implementation, brand communication, Brand Plans, Budgeting, Market Research, Recommendation of new products and packaging
- Product launches, designing promotional activities, selecting inputs, designing content matter, preparing schemes and campaigns, content preparation with regard to Visual aids, Brochures, Danglers, Product Literatures and Handouts in close coordination with the in house ad agency
- CE documentation with regard to Silver dressings and Non silver dressings with respect to PMS, clinical evaluation, DMF, Risk management etc
- Well versed in regulatory affairs and quality management procedures
- Brand promotion by ensuring proper brand visibility in distributor and retail outlets
- Also ensuring that in premium retail outlets like Mom and me, First Cry, Health Kart products get a good presence
- Training and development of existing and new field staff
- Chief coordinator with external clinical research agency with regard to Clinical study of Sterizone Silver at KIMS, Hyderabad
- Frequent visits to the field so as to understand the customer buying pattern as well as ensuring that getting revenue from the concerned territory is achieved Value wise and Product wise
- Establish a close working pattern with Sales team and the distributors
- Conducting campaigns and product promotional activities like Focal Meetings, Product CMEs, Paramedical and Nurses meetings in hospitals
- Core committee member with regard to ISO and also CE certification of Sterile and Non Sterile Silver products, Post marketing surveillance and Risk management
Assistant Manager - Sales
Mir Realtors Pvt. Ltd
Cochin
01.2007 - 05.2009
- Promoting High Value projects like Eco-friendly townships consisting of apartments and Villas to high net worth customers mostly NRIs
- Follow up with them regarding the payments and maintaining close coordination with the Customer care Department & Legal Department in updating the records
- Coordinating with customers in arranging the Site Visits
- Preparation of weekly and monthly reports and presenting it to the higher management officials and participating in International Property exhibitions & fairs in Gulf countries
Sr. Sales Manager - Kerala
Amey Worldwide International operations Pvt Ltd
Cochin
10.2005 - 01.2007
- Promoting the Immigration activities through client registration for countries like Canada, Australia- PR category and for U.K-HSMP category by means of client counseling
- Keeping a track record of clients with regard to their Immigration procedures and having a follow up with the Head office and contacting Media agencies for release of advertisement in the National dailies
- Conducting the seminars with regard to immigration formalities and responsible for overall branch activities
Product Incharge (SDU Head)
JDS Medison India (P) Ltd.
04.2002 - 08.2005
- Company Overview: APG division
- Promoting Video Colposcope, Bone Densitometer and Cardioscope to major Gynaecologists, Orthopaedicians and Cardiologists respectively
- Conducting Demos at their places and collecting Orders from them in coordination with the local field staff
- Involved in Institutional selling to big hospitals
- Gathering market Intelligence about competitor activities
- Preparation of literatures, brochures pamphlets to be given to Doctors
- Involved in designing of packaging aspect of a concerned product
- Involved in Training and Development activities
- Appointing Distributors and keeping an account of their Sales Performance and Business aspects
- APG division
Business Executive
Morepen laboratories Ltd
Chennai
01.2000 - 04.2002
- Company Overview: (Home Health) Division
- Promoting BEURER and PARI range of New Generation Selfcare –FMHG medical devices like Soft laser, Heating pads, Infra red lamps, Foot Massagers, Body Massagers, Humidifiers, Nebulisers, B.P Monitors, Digital Thermometers, Foot Warmers, Quick Check Pregnancy Cards and Glucometers like Glucomen PC & Glucomen Glyco to Major Doctor segments
- Appointing distributors and collecting payments from them and passing the retail orders to them
- Was responsible for training of Health and Glow People in Chennai
- Appointed as coordinator for Apollo Project
- (Home Health) Division
Education
Master of Business Administration (M.B.A) - Marketing
Madurai Kamaraj University
01.1999
B.Sc - Biochemistry, Chemistry, Zoology
Nagpur University
01.1996
Skills
- Good communication
- Effective interpersonal skills
- Strategic thinking
- Pricing strategy
- Sales enablement
- Product vision
- Product performance metrics
- Product training
- Competitive analysis
- Product launch planning
- Customer segmentation
- Go-to-market strategy
- Product compliance
- Product positioning
- Product lifecycle management
Certification
- Fundamentals of Digital Marketing, Google Digital Garage, 03/23
- Certification in Email Marketing, Hub Spot Academy, 02/23
- Certification from Trivandrum Medical College, Resource Person
Accomplishments
- Rate contract done with HLL Lifecare Ltd during my present tenure with Vissco Healthcare Pvt Ltd which covers 230 Amrit Pharmacies and Lifespring Hospitals where our Vissco products will be kept for the year 2024-25.
- Instrumental in launching Sterizone Silver dressing and Nem Mom Maternity pads, Easyfix Clear Drapes and Dressings way back in the year 2012-13 by doing the test marketing and designed brand strategies and campaigns like Sterizone Silver Morning activity, OTD activities etc., Doctor CRMs.
- Brand visibility of our Medical devices and other FMHG goods in Health and Glow outlets, Apollo Pharmacy outlets while working with Morepen Laboratories.
- Consecutively above 100% achievement with regard to the Sterizone Silver, New Mom products in the year 2015-16 and 2016-17 and as a part of the same was entitled for complimentary foreign trip.
- Achieved more than 93% achievement in Topcast Plaster of Paris bandage product group during my tenure in 2020.
- Product Launch done regarding New Mom Maternity Pads and Pad fixator in the year 2013. Done a pilot study in Madurai, Coimbatore market.
- Actively involved in implementing the PMS procedure as part of Regulatory requirements as per ISO 13485 standards in silver dressings, non-silver dressings, New Mom range of gyneic products, rehabilitation devices and bandages.
- Chief coordinator regarding Clinical study of Sterizone conducted at KIMS, Hyderabad in association with CRA.
- Conducted Nursing CMEs, Surgeon’s CMEs, Physiotherapists CMEs, Gynecology club programs, P.G student’s meets in various hospitals across India during my earlier assignment when I was handling Sterizone range of silver wound dressings and New Mom range of maternity products with Dynamic Techno Medicals.
- Got major orders of supplying Body Fat Scales and Weighing Scales in Fortis Malar Hospital and M.V Diabetes Research Centre, Chennai while working with Morepen Laboratories Ltd, Chennai.
- Got major orders with regard to Sterizone Silver dressings in supplying to Apollo Hospital, Ahmedabad in the year 2014-15 period.
- Got the initial enquiry lead and started initial discussions with regard to supplying 3 lakh ECG electrodes to a third party distributor in Bangalore in the year 2015 period.
Languages
- English
- Hindi
- Malayalam
- Tamil
Addresses
Prateeksha House, TARA NO. 22A, Temple Avenue, Near Karthyayani Temple, Thrissur, Kerala, 680003, Ganapathi PG, Near Daulat Nagar Police Stn, S V Road, Borivali, Mumbai, Maharashtra, 400066
Personal Information
- Passport Number: U4575444
- Father's Name: Mr. A.N.N.N. Nair
- Date of Birth: 12/02/75
- Nationality: Indian
- Marital Status: Married
Languages
English
First Language
Hindi
Beginner
A1
Malayalam
Beginner
A1
Tamil
Beginner
A1
Timeline
Group Product Manager
Vissco Healthcare Pvt. Ltd.
04.2024 - Current
DGM – Marketing & Sales
Age Industries (P) Ltd
10.2023 - 04.2024
Marketing Manager
Viridian Testing Laboratories LLP
07.2022 - 10.2023
Zonal Business Manager – South
Icon Phygital
10.2021 - 07.2022
Product Manager
Dynamic Techno Medicals
05.2009 - 11.2020
Assistant Manager - Sales
Mir Realtors Pvt. Ltd
01.2007 - 05.2009
Sr. Sales Manager - Kerala
Amey Worldwide International operations Pvt Ltd
10.2005 - 01.2007
Product Incharge (SDU Head)
JDS Medison India (P) Ltd.
04.2002 - 08.2005
Business Executive
Morepen laboratories Ltd
01.2000 - 04.2002
Master of Business Administration (M.B.A) - Marketing
Madurai Kamaraj University
B.Sc - Biochemistry, Chemistry, Zoology
Nagpur University
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