Summary
Overview
Work History
Education
Skills
Work area
Profile
Languages
Accomplishments
Personal Details
Timeline
Generic
Nadeem Patil

Nadeem Patil

Pune

Summary

With over 7 years of experience in eCommerce and performance marketing, I bring a strong blend of hands-on campaign execution, conversion optimization, and revenue-focused analytics across global and regional brands. Having worked extensively in agency environments, I specialize in translating growth strategies into practical day-to-day execution, improving store performance, marketing efficiency, and delivering clear, insight-driven communication to stakeholders.

I have managed and optimized 100+ paid media campaigns across platforms including Meta, Google, and other search and social channels, analyzing performance metrics, user behavior, and conversion data to identify growth opportunities. My optimization-led approach has driven up to 300% growth during key periods, supported by continuous testing, budget reallocation, and funnel-level improvements.

I specialize in campaign measurement and reporting, implementing reliable tracking setups and performance frameworks to ensure clean data and clear attribution. By improving data accuracy and reporting structures, I’ve reduced discrepancies and recurring issues by 70%+, enabling more confident optimization decisions and stronger client trust.

Known for a strong analytical and execution mindset, I regularly evaluate campaign performance to recommend actionable optimizations that improve efficiency by 30–40%. I stay current with evolving paid media best practices, bidding strategies, and platform changes, ensuring campaigns remain competitive and aligned with business objectives.

I’ve partnered with 30+ cross-functional stakeholders across search, social, analytics, creative, and product teams, and have acted as the day-to-day client lead for reporting, insights, and optimization recommendations. I’m comfortable leading presentations, telling clear performance stories, and coaching team members to deliver consistent, high-quality execution across fast-paced, multi-brand environments.

Overview

8
8
years of professional experience

Work History

Manager - Performance Marketing

Zlade
Pune, India
05.2024 - 10.2025
  • Led data-driven rebranding and positioning campaigns based on performance insights
  • Executed go-to-market campaigns for new product launches
  • Coordinated cross-functional teams to deliver campaigns on time and on budget
  • Managed day-to-day campaign operations and KPI tracking
  • Aligned messaging and creative with paid media performance insights

Head Of Digital Marketing

Yugen Consultting
Pune, India
11.2021 - 03.2024
  • Led long-term digital strategies and short-term campaigns using performance insights
  • Owned digital marketing roadmaps with clear KPIs and execution priorities
  • Managed and analyzed campaigns for 40+ brands across 8+ industries
  • Tracked monthly and quarterly performance goals, optimizing based on results
  • Drove consistent improvements through data-led optimization and testing

Digital Marketing Manager

Yugen Consultting
Pune, India
12.2020 - 11.2021
  • Collaborated with cross-functional marketing teams to deliver cohesive digital marketing strategies across projects
  • Planned and executed high-performing digital marketing campaigns to drive brand growth and awareness
  • Monitored campaign performance closely, continuously optimizing and testing to improve results
  • Managed budgets, timelines, and priorities across multiple campaigns and clients
  • Translated performance data into clear insights and actionable recommendations

Digital Marketing Specialist

Yugen Consultting
Pune, India
02.2020 - 12.2020
  • Carefully assessed campaign objectives, collaborating with clients to adapt delivery approaches for guaranteed results.
  • Demonstrated outstanding knowledge Facebook ads and Google analytics to enhance campaign performance evaluation.
  • Achieved success across paid and organic social media content through targeted content development and delivery.

Business Analyst

Quantazone
Pune, India
10.2018 - 11.2019
  • Collaborated with business and IT groups to establish short-term and long-term goals.
  • Delivered clear, actionable observations and offered targeted recommendations for business improvement.

Project Associate

Quantazone
Pune, India
04.2018 - 09.2018
  • Organised WordPress training and guidance to provide clients with hands-on experience.
  • Used WordPress to manage websites, including processing orders, updating products and uploading blogs.
  • Kept up-to-date on the latest website design trends to stay relevant in competitive markets.

Education

Bachelor of Engineering - Computer Engineering

Pune University
Garaduated with Distinction

Skills

  • Shopify / Salla Management
  • Ecommerce Operations Management
  • Product Catalogue & SKU Management
  • Pricing & Offer Management
  • Homepage & Merchandising Optimization
  • Product Page (PDP) Optimization
  • Checkout Flow Optimization
  • Conversion Rate Optimization (CRO)
  • Campaign Execution Support
  • Ecommerce Analytics & Reporting
  • ROAS / AOV / Conversion Tracking
  • Meta & Google Ads Coordination
  • Marketplace Management (Amazon / Noon / TikTok Shop)
  • Inventory & Stock Coordination
  • Order Flow & Fulfilment Support
  • Website UX & Speed Optimization
  • Developer & Technical Coordination
  • Performance Data Analysis
  • Excel-based Ecommerce Reporting
  • Revenue & KPI Monitoring
  • Offer & Promotion Planning

Work area

  • Supported multi-channel paid media strategies by collaborating with search, social, analytics, and creative teams, ensuring consistent execution and performance storytelling across platforms.
  • Acted as the day-to-day client lead for paid search and social accounts, owning performance reporting, optimization recommendations, and ongoing communication to drive alignment and results.
  • Implemented and optimized campaign tracking setups using Google Tag Manager, GA4, and platform integrations to ensure accurate performance and conversion data.
  • Translated business and marketing requirements into clear tracking, reporting, and measurement frameworks with structured documentation.
  • Built automation and testing workflows that reduced manual effort by 30–40% and improved campaign execution efficiency.
  • Integrated marketing, analytics, and eCommerce platforms using REST and GraphQL APIs to improve data consistency and reporting reliability.
  • Improved website and landing page performance by 40%+, supporting better paid media efficiency and conversion rates.

Profile

linkedin.com/in/thenadeempatel

Languages

English, Hindi, Marathi
First Language

Accomplishments

  • Improved ecommerce campaign performance by 40%+ through data-driven optimisation of landing pages, tracking structures, and conversion measurement frameworks.
  • Analyzed full-funnel ecommerce paid media workflows across search and social, introducing automation and process improvements that reduced manual effort by 30–40% and accelerated campaign execution.
  • Partnered closely with search, social, product, and analytics teams to implement and maintain tracking frameworks, platform integrations, and analytics pipelines (Meta, Google, Shopify APIs, GraphQL), improving attribution clarity, budget efficiency, and ROI visibility.
  • Owned campaign performance analysis, KPI tracking, and reporting, monitoring traffic, engagement, and conversion metrics across paid search and paid social channels to deliver actionable optimization recommendations to clients and internal stakeholders.
  • Served as a day-to-day client lead for reporting and insights, translating complex performance data into clear narratives, POVs, and optimization strategies through polished presentations and regular client communications.
  • Strengthened data governance and platform best practices, reducing reporting discrepancies and operational issues by 70%, ensuring reliable performance measurement and compliance.

Personal Details

Name: Nadeem Patil

DOB: 30 January 1997

Gender: Male

Marital Status: Married

Phone: +91 9762973167

Timeline

Manager - Performance Marketing

Zlade
05.2024 - 10.2025

Head Of Digital Marketing

Yugen Consultting
11.2021 - 03.2024

Digital Marketing Manager

Yugen Consultting
12.2020 - 11.2021

Digital Marketing Specialist

Yugen Consultting
02.2020 - 12.2020

Business Analyst

Quantazone
10.2018 - 11.2019

Project Associate

Quantazone
04.2018 - 09.2018

Bachelor of Engineering - Computer Engineering

Pune University
Nadeem Patil