Nadiya Farhat

(MMM practice transitioned from Nielsen)

• Continued working on MMM analytics for CPG clients post-transition from Nielsen.
• Processed media and sales data to support MMM model development.
• Translated MMM model outputs into clear, actionable business insights.

• Delivered consumer insights and marketing analytics solutions for CPG clients across APMEA and EMEA regions.
• Measured effectiveness, efficiency, and ROI of ATL & BTL marketing activities, supporting optimization of media mix.
• Built dashboards and presentations for stakeholders, including volumetric and performance analysis.
• Worked extensively with Nielsen databases.

• Got hands-on experience with spreadsheets such as data cleaning, data entry and analyzing that the data was inputted correctly by the seller as this was essential to upload products on the Amazon website.
• Developed and maintained customer service policies and procedures to ensure seller complaints are handled consistently and efficiently.
• Analyzed seller feedback to identify trends and develop strategies for improving customer experience.