Nagaraj L
Summary
Accomplished Regional Sales Manager with extensive experience at House Of Anita Dongre Limited, overseeing 93 sale points and leading a team of 140 members. Proven track record in sales team leadership, customer retention techniques, and upselling methods. Adept at analysing sales data to identify performance gaps and developing incentive schemes to boost performance. Skilled in visual merchandising, having previously served as Regional Visual Merchandiser and Cluster Visual Merchandiser, enhancing product visibility and driving sales through creative displays. Strong background in managing store operations, customer service excellence, and implementing loss prevention strategies. Career goal: to leverage extensive retail management experience to drive regional sales growth and optimise customer satisfaction.
Overview
20
20
years of professional experience
Work History
Regional Sales Manager (LFS)
House Of Anita Dongre Limited
Bangalore
04.2022 - 01.2025
- Monitored sales team performance and provided training to help reach targets.
- Monitored inventory levels in the region to prevent stockouts and ensure timely deliveries.
- Managing 93 sale points and trained and developed a team of 140 members who are currently reporting within the region.
- Analyzed sales data to identify performance gaps and areas for improvement.
- Developed incentive schemes to motivate sales team and boost performance.
- Analysed regional market trends to identify new opportunities for growth.
- Collaborated with product development team to align offerings with customer demands and market opportunities.
- Conducted comprehensive training sessions for sales staff, enhancing their product knowledge and sales techniques.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
Regional Visual Merchandiser
House Of Anita Dongre Limited
Bangalore
04.2017 - 03.2022
- Provided detailed feedback and guidance to stores on layout adjustments and display enhancements to improve customer experience.
- Designed and executed creative window displays to attract customer attention and drive foot traffic.
- Led seasonal visual merchandising campaigns, coordinating with marketing and buying teams to align efforts.
- Negotiated with suppliers to secure high-quality visual merchandising materials within budget constraints.
- Prepared detailed reports on visual merchandising performance, highlighting successes and areas for improvement.
- Conducted regular training sessions for store teams on visual merchandising techniques and brand standards.
- Facilitated cross-functional meetings to align visual merchandising efforts with overall business objectives.
- Customised visual merchandising approaches to cater to local market preferences and cultural sensitivities.
- Developed and implemented regional visual merchandising strategies to maximise product visibility and sales.
- Resolved layout issues by creatively adapting designs to fit different store sizes and shapes.
- Coordinated seasonal clearance of old stock through strategic placement and attractive discounting strategies.
- Collaborated with sales teams to understand product features and highlight them through creative visual merchandising.
Cluster Visual Merchandiser
House Of Anita Dongre Limited
Bangalore
04.2012 - 03.2017
- Trained new staff on visual merchandising standards, guidelines, and best practices to maintain consistency.
- Resolved layout issues by creatively adapting designs to fit different store sizes and shapes.
- Developed seasonal themes for merchandise displays, refreshing the look of the store and keeping interest high.
- Coordinated seasonal clearance of old stock through strategic placement and attractive discounting strategies.
- Designed and implemented engaging window displays to attract potential customers and increase foot traffic.
- Negotiated with suppliers to secure the best prices for display materials, staying within budget constraints.
- Coordinated with the marketing department to align in-store promotions with wider advertising campaigns.
- Collaborated with sales teams to understand product features and highlight them through creative visual merchandising.
- Scheduled and oversaw the installation of window displays, ensuring work was completed to a high standard and on time.
Store Manager
House Of Anita Dongre Limited
Bangalore
04.2009 - 03.2012
- Managed day-to-day store operations, including stock levels, staff rotas, and customer service standards.
- Developed loyalty programmes to reward repeat customers and strengthen brand allegiance.
- Coached employees on upselling techniques, significantly increasing average transaction value.
- Analysed sales data to identify trends, forecast demand, and adjust product ordering accordingly.
- Implemented visual merchandising strategies to enhance product visibility and drive sales.
- Conducted regular performance reviews, setting objectives and targets for individual team members.
- Managed store budget, controlling expenses to ensure financial targets were met.
- Handled customer complaints, offering resolutions that maintained satisfaction and loyalty.
Assistant Store Manager
House Of Anita Dongre Limited
Bangalore
04.2007 - 03.2009
- Monitored store cleanliness and maintenance, creating a welcoming environment for customers.
- Conducted regular performance reviews, offering constructive feedback to enhance team productivity.
- Resolved operational issues swiftly, minimizing disruption to the store's service and performance.
- Managed daily operations, supervising staff and allocating tasks to improve store efficiency.
- Implemented loss prevention strategies, significantly reducing shrinkage rates through staff awareness.
- Trained new employees on store policies, product knowledge, and customer service excellence.
- Updated visual merchandising displays, drawing attention to promotional items and increasing sales.
Retail Sales Associate
House Of Anita Dongre Limited
Bangalore
04.2005 - 03.2007
- Displayed outstanding personal presentation and customer service in customer-facing role.
- Used downtime to clean store floor, rearrange product displays and restock shelves.
- Delivered exceptional service by understanding customer needs and exceeding expectations.
- Provided feedback from customers to management, aiding in the improvement of products and services.
- Coordinated with the merchandising team to set up attractive displays and seasonal promotions.
- Resolved customer issues with empathy and efficiency, turning negative experiences into positive outcomes.
- Handled returns and exchanges with professionalism, maintaining customer trust and store reputation.
- Utilised product knowledge to make recommendations, personalising customer service and boosting satisfaction.
- Worked flexibly across multiple customer access points.
Education
Bachelor of commerce - Accounting
First Grade College
Bengaluru, KA2003
Skills
- Customer retention techniques
- Upselling methods
- Sales team leadership
- Competitor awareness
- Customer needs analysis
- Target achievement drive
- Product knowledge
Custom
other
Languages
English
Hindi
Tamil
Telugu
kannada
Timeline
Regional Sales Manager (LFS)
House Of Anita Dongre Limited
04.2022 - 01.2025
Regional Visual Merchandiser
House Of Anita Dongre Limited
04.2017 - 03.2022
Cluster Visual Merchandiser
House Of Anita Dongre Limited
04.2012 - 03.2017
Store Manager
House Of Anita Dongre Limited
04.2009 - 03.2012
Assistant Store Manager
House Of Anita Dongre Limited
04.2007 - 03.2009
Retail Sales Associate
House Of Anita Dongre Limited
04.2005 - 03.2007
Bachelor of commerce - Accounting
First Grade College