Category Lead with a progressive experience of over 5 years in Business, Operations, Sales, Digital lending and demonstrated history of working with customer-oriented solutions.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Category Lead - Revenue Operations
Unacademy - Sorting Hat Technologies Pvt. Ltd
Bangalore
01.2023 - Current
Develop and maintain sales and revenue forecasts and reports to track and analyze trends, identify opportunities and risks, and drive sales and revenue growth.
Manage and optimize the sales process, including lead and opportunity management, sales pipeline management.
Collaborate with Performance Marketing and Product teams to align demand generation and product launch plans with revenue goals.
Drive process improvements in GTMs, Partner channels and YouTube operations to optimize operational efficiency, scalability, and customer experience.
Category Lead - Business
Unacademy - Sorting Hat Technologies Pvt. Ltd
Bangalore
03.2022 - Current
I assume full responsibility for the category and oversee the P&L with a strategic, results-driven work.
Routinely evaluate project-level data to optimize workflows and drive targeted audience growth for the category, collaborating closely with cross-functional teams to effectively manage projects and deliver measurable results.
Managed pan-India resources while taking complete ownership of category KPIs, ensuring optimal performance at all times. I provide key insights and recommendations to senior leadership, enabling them to make informed decisions and drive sustained growth.
Senior Category Associate
Unacademy - Sorting Hat Technologies Pvt. Ltd
Bangalore
09.2020 - 03.2022
Successfully cultivated a network of over 100 educators all over India, resulting in enhanced collaboration, improved outcomes, and increased opportunities for growth and development.
Managed all aspects of project execution, ensuring timely delivery of all initiatives while maintaining the highest levels of quality and attention to detail at all times.
Oversaw the monthly invoicing process for educators and projects, streamlining financial processes and delivering improved efficiency and accuracy.
Collaborated closely with the sales team to develop and implement new sales initiatives, strategies, and programs, capturing key demographics and driving revenue growth for the organization.
Operations Associate
Byju’s - Think and Learn Pvt. Ltd
Mangalore
04.2019 - 09.2020
Primary point of contact for all operational activities relating to the sales team, I worked closely with both the sales team and digital lending partners to ensure effective coordination and seamless execution of projects
Developed weekly MIS reports and KPI dashboards for internal stakeholders, providing valuable insights into organizational performance and enabling decision-makers to make informed, strategic decisions.
Business Development Associate
Byju’s - Think and Learn Pvt. Ltd
Mangalore
04.2018 - 04.2019
Demonstrated success in B2C sales, with a proven track record of effectively maintaining strong client relationships to drive revenue growth and deliver exceptional customer experiences
Drove brand awareness through targeted campaigns, identified and nurtured high-potential prospects, and leveraged CRM strategies to generate regional revenue and achieve sustained business growth.
Customer Support Associate
AEGIS, AJIO.com
Bangalore
12.2016 - 08.2017
Collaborated with vendors, tech support engineers, and delivery partners to resolve email, chat, and call-based tickets, leveraging strong communication and problem-solving skills to ensure timely and effective resolutions.
Education
Bachelor of Engineering -
Nitte University
Nitte, Udupi, Karnataka
05.2011 - 04.2015
Skills
(Advanced Excel Formulas & Functions - Udemy)
Accomplishments
Achieved three-fold growth in revenue in one of Unacademy's major test prep categories between January and April 2023.
Launched India's first online subjective test series with total enrolments over 1,00,000 at Unacademy.
Highest-rated Category associate for the financial year 2021 – 2022 at Unacademy.
Launched a new test prep category within 3 weeks of notice and turned it profitable within 2 months.
Held one-on-one training with educators at Unacademy resulting in 137% WoW revenue growth in May, 2021 ; 235% increase revenue from previous month.
Generated around ₹44,00,000 B2C revenue for Byju’s under 10 months.
Represented Byju’s for various B2B campaigns and generated a total revenue of ₹10,70,000.
Lead Associate (Technical Application Specialist - ONT) at WNS Global Services Pvt. Ltd.Lead Associate (Technical Application Specialist - ONT) at WNS Global Services Pvt. Ltd.