Nagaraj V
Chennai
Summary
I am a passionate and committed professional who has experience in e-commerce, sales ,operation and Logistics. An exceptional leader who can develop and motivate others to achieve targets. I can demonstrate a strong ability to manage projects from conception through to successful completion. I am a proactive individual who implements an analytical and logical approach to find the solution for a business problem.
Overview
11
11
years of professional experience
Work History
State Head Procurement
Ninja cart (B2B Sales and Distribution)
08.2023 - 09.2024
- As a sourcing head responsible for 130 SKU with 95% FF and with procurement margin
- P&L Planning for sourcing has to be forecasted and met the numbers
- Based on the demand forecast, should anticipate the seasonal change and Plan the procurement and Collection centers
- Ensure quality at every level of business with time accuracy and get the Fulfillment
- Ensure warehouse operation and Last mile distribution by 95% OTD
- Strategies incentive structure in way, where executives meets city targets
- Direct Logistics and CC costing under control against the target by effective CC sourcing plan and crate planning
- Take customer complaint and drive to get the quality fix on a daily basis
- Manage vendors and farmer’s issues get addressed without any hassles
- Ensure FIFO and freshness of the SKU maintained Across the shipment
- Every day we have to procure 100T stock without any issue and track the payment are get reached to the farmers as per the commitment
- Work on the high-pressure environment, to drive the team delivery KPI
- Ensure farmer acquisition happen as per the demand and field visit should be ensured
- Vendor and supplier score card has to be maintained to access their performance.
Branch Head (Sales Manager)
Districo India Pvt Ltd (B2B Fruits Supply to the Modern Trade and Wholesale)
05.2022 - 08.2023
- Spearheading end-to-end sales & business development activities across the region; steering the formulation and implementation of corporate strategies for achievement of top-line & bottom-line targets
- Consolidating the business divisions & prioritizing their importance and focus, based on their contribution to the bottom line
- Conceptualizing & implementing competitive strategies for generating sales and interpreting the competition to fine-tune marketing strategies
- Administering business operations for the profit center with a view to realize pre-planning sales and revenue targets; formulating profit center budget for operational / business development activities
- Directing the P&L activities of the vertical and impacting organization profitability through effective strategic and tactical management decisions
- Analyzing competition through market information to finalize the marketing strategy
- Rendering sustained services for high ROI, increasing retention level by achieving quality norms and resolving their issues to attain high customer satisfaction
- Monitoring and evaluating the performance of team members to ensure efficiency in process operations and overall functioning of processes, identifying and recommending improvement areas and implementing adequate measures to enhance the customer satisfaction level
- Managing the category with targeted margin and new product addition based on the market trending
- Focus on the key SKU based on the seasonality and pricing, set the volume plan.
Area Demand Manager (Cluster Head)
Ninja cart (B2B Vegetable Supply to the markets on order basis)
05.2021 - 05.2022
- Responsible for 3 city’s profitability for B2B Business
- While we must get the right vendor on boarded in our platform
- Have to handle 10 major SKU, which is onion, potato, ginger, garlic, coconut, Apple, orange, pomegranate, sweet lime and Grapes
- Need to forecast market pricing and based on that should procure the right quality at the right price for the market
- Should create a complaint matrix, so that in case product has quality issue, then that will help us to mitigate easily
- The high priority for the team is to focus on collection that we must ensure
- To Keep the team motivated, ensure targets must be met
- Daily we should share market intelligence, arrival sources, selling price, quality of the product
- To keep observing the market trend based on that plan the right SKU to be trade
- Identify new markets where they have requirements
- Every trade should ensure CM1 margin, for that should have adequate vendor in the pipeline.
Deputy Manager (Business Development)
Big basket Daily (Subscription based Early Morning Milk & Non-Milk Service)
12.2018 - 12.2020
- Am leading the vertical buyout where I must do negotiate to acquire milk vendors through on-board customers in our platform
- To acquire vendors should build the pipeline and prospect vendors through BDE’s
- As well as plan BTL Activities across Chennai through acquire customers
- To make the BTL activities effective by sampling through gathering crowds and acquire customers
- Also responsible for controlling cost of acquisition and quality of acquisition
- After acquiring customer, should be responsible for customer retention by ensure quality of service for that I have to be coordinate with operation
- Keep track of active customers on a daily basis
- If a customer became inactive should talk to them and retain customers
- By handling team leading from the front to intact the targets by well planning
- My business contribution to the overall orders is about 20%, which is higher than anyone
- City wide SKU level complaint Mapping and reduce complaint percentage
- Category Management: To handle city level category management for bbdaily
- Plan and implement campaign for category level
- Ensure ROI for campaign and share the feedback
- To effectively plan and allocate stock for bbdaily day in day out
- Implement FIFO audit to ensure quality and eliminate expiry
- Anticipate and forecast sales based on that projected procurement planning
- Setup MBQ for key SKU based on the demand and past sales data
- Plan and introduce NP based on market need
- Conduct period audits of stock levels at DS to ensure a high level of stock accuracy
- Manpower requirement and handling.
Consulting Manager Sales and Logistics
Corner Grocery (Online Grocery Store)
08.2017 - 12.2018
- As a manager lead from the front to Initiate and implemented the business plan for Chennai operation
- To understand the market needs to adapt the business process by making changes in the business plan
- Acquire merchant by strengthening business viability at the desired timeline
- To handling the tech team by getting right functionality and features to add value for the business
- Review and make progress app and website developing
- Strengthening logistics by choosing the right person from the same locality and motivating them continuously to ensure smooth operation
- Implement SOP at all levels to ensure business standardization
- Choosing the right marketing campaign for a better reach to the targeted customers
- Effective planning and continuous tracking with the team to get the things delivered on time
- Continuous learning about e-commerce will help the business get on track and increase the phase of work
- Guide and motivate the team to stay focused and attain goals by strategy
- As a team player coordinates with other departments and gets issues addressed on priority
- Stock Audit to ensure stocking level and reduce over stocking
- Space Selling by coordinating with key brands.
Assistant Manager – Business Tie-up
Bigbasket-Speality (Market place Model)
10.2015 - 07.2017
- Responsible for setting up online operations and Business process
- Strategy & Planning: Assisting the top management to develop an operation strategy for setting up fulfillment Center's within the dark stores
- Implementation: Designed & implemented the website, operational system process, training modules, and policies in support of organizations, support better management reporting, information flow, business process and organizational planning for specialty business -Chennai location
- Monitor real time service levels, schedule adherence, ensure quality by addressing the issue, stock availability and right product
- Ensure Stock audit to ensure fill rate at any point in time
- Manage and drive staffing plans, cost analysis, schedules, quality initiatives, projects, and other change initiatives as required
- Responsible for controlling operating expenditure
- Responsible for ensuring customer satisfaction by achieving timely deliveries
- Process defined for efficiency of delivery within the time limit
- Train & groom up the delivery staff for operation process
- Tested & deployed seller account followed by on boarding
- Vendor margin negotiations for various categories and issue addressing
- Design promo engine for right campaign and negotiate to get vendor discounts
- Design and implement campaign for the right categories to ensure ROI for the vendor and for the company
- Create a revenue stream by adding new categories by scrutinizing profitability
- Implementing store level brand by negotiation with sellers.
Sales and Marketing Executive
Garware Technical Fibers (Fishing Nets and Ropes)
06.2013 - 10.2015
- As part of the key account management, managing vendors and helping them to improve sales and revenue
- A new product has been developed for the vendors
- To find out and bring new business for the company by own & team efforts
- Managing sales & marketing activities to improve market share
- Keeping track of market dynamics, competitors, and industry trends
- Achieving consistent profitability by identifying prospective clients and enhancing existing clients
- Identify and build relationships with new vendors
- Check list of customers for new inquiries, feedback for quoted inquiries, current orders status, pending claims and pending payments
- Maintaining relations with customers and making follow-ups for the requirements of Products
- Ensured meeting the set targets and successfully achieved bottom line of the business by implementing company strategies
- Official visits to customer places to get their requirements and feedback
- To ensure the goods reach the customer place in good condition and with the best quality.
Skills
- Team Handling
- Sourcing
- Category Management
- Sales B2B & B2C
- Operations
- Supply chain Management
- Campaign and promotions
- Key Account Management
- Customer relationship management
- Complaint Management
- P&L Management
- Data Analytics and Market Intelligence
Accomplishments
- Ninjacart's Beast Sourcing Team 2023–2024
- The third cities for revenue and performance for Districo India Pvt Ltd in 2022-2023
- The Ninjacart revenue leader for 2021 and 2022.
- Highest customer acquisition and retention team, which contributed over 40% of the revenue.2018-2020
- Best category and operation,which contributed over 30% of business value.
Academicskills
- Post Graduate Program in Management, Apr 2013, 6.12, IBS, Bangalore, ICFAI Business School
- Bachelor of Technology in Information Technology, May 2011, 65.6%, JJ. College of Engg. & Tech. Trichy, Anna University, Chennai.
- HSC, May 2007, 65%, ST.Thomas Hr. Sec. School, Trichy., TN - State Board
- SSLC, May 2005, 81%, ST.Patric’s Hr. Sec. School, Trichy., TN - State Board
Personal Information
- Date of Birth: 07/31/1989
- Marital Status: Married
Languages
Tamil, English (Read & Write)
Disclaimer
I hereby declare that all details given in the foregoing form are correct.
Timeline
State Head Procurement
Ninja cart (B2B Sales and Distribution)
08.2023 - 09.2024
Branch Head (Sales Manager)
Districo India Pvt Ltd (B2B Fruits Supply to the Modern Trade and Wholesale)
05.2022 - 08.2023
Area Demand Manager (Cluster Head)
Ninja cart (B2B Vegetable Supply to the markets on order basis)
05.2021 - 05.2022
Deputy Manager (Business Development)
Big basket Daily (Subscription based Early Morning Milk & Non-Milk Service)
12.2018 - 12.2020
Consulting Manager Sales and Logistics
Corner Grocery (Online Grocery Store)
08.2017 - 12.2018
Assistant Manager – Business Tie-up
Bigbasket-Speality (Market place Model)
10.2015 - 07.2017
Sales and Marketing Executive
Garware Technical Fibers (Fishing Nets and Ropes)
06.2013 - 10.2015
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