Nagarajan Murugesan
Coimbatore,TN
Summary
Results-driven Sales Professional with expertise in beverage and petroleum industries. Achieved market growth and profitability through strategic marketing initiatives and effective project leadership. Committed to building high-performing teams and fostering strong relationships to exceed organizational goals.
Overview
5
5
Languages
31
31
years of professional experience
Work History
Marketing Director
IBS Tea Plantations Pvt Ltd
Coimbatore
08.2021 - Current
- Developed marketing plans for premium tea products to target key consumer segments.
- Contributed to brand campaigns that enhanced market visibility and increased customer engagement.
- Worked with sales teams to align marketing activities with business goals.
- Built retailer partnerships that expanded distribution channels and improved product availability.
Divisional Manager
Nayara Energy
Madurai
05.2006 - 06.2021
- Developed and implemented strategic plans aligned with corporate goals and industry trends.
- Managed budgets and resources to enhance departmental performance and maintain cost controls.
- Led cross-functional teams to enhance operational efficiencies across divisions.
- Implemented marketing strategies which resulted in 50% growth of the customer base.
- Established retail outlet in divisional area of Madurai, serving 13 districts and expanding market presence.
- Developed new employee evaluation process for subordinates, leading to measurable performance improvements.
- Verified data integrity and accuracy so the team could perform better.
- Produced ad hoc reports and documents for senior team members.
- Obtained documents, clearances, certificates and approvals from local, state and federal agencies through proper systematic approach.
- Mentored for a better team and elevated the member to the next level
Area Sales Manager
Hindustan Coca Cola Beverages
Tirunelveli
02.2003 - 05.2006
- Achieved 115% of monthly quota and grew sales to the next level within three months, earning title as top in the region.
- Achieved record sales during three-year tenure with Coca Cola, leading to highest sales figures in South.
- Developed Coca Cola's presence in southern districts of Tamil Nadu, expanding market reach.
- Established 12 hub-and-spoke distribution centers in Tirunelveli, Tuticorin, and Kanyakumari.
- Finalized major C & F partnerships in Tirunelveli with Bell Group and in Tuticorin with Ilakiya, enhancing distribution network.
Channel Sales Manager
BPL Cellular Limited
Coimbatore
09.1999 - 02.2003
- Implemented marketing strategies, driving 12% growth in customer base.
- Expanded cellular connections, serving retail and corporate sectors.
- Managed postpaid connection services in Coimbatore territory.
- Received recognition for enhancing team collaboration and support..
Qualigens Fine Chemicals Representative
Glaxo India Ltd
Cochin
03.1996 - 09.1999
- Sold Qualigens fine chemicals in South Kerala region, establishing strong customer relationships.
- Implemented targeted marketing strategies, achieving 12% growth in customer base.
- Earned recognition for exceptional sales performance as a fine chemicals representative in South Kerala region.
- Created the C&F operation model first time in Kerala for better distribution of products
Sales Executive
Sintex Industries Limited (Plastics Division)
Coimbatore
07.1995 - 03.1996
- Developed and executed sales strategies and territory plans to maximize market reach.
- Managed sales operations for Sintex water tanks and PVC doors in Coimbatore, driving revenue growth in the region.
- Negotiated and prepared sales contracts, enhancing customer relationships and ensuring satisfaction.
Education
MSC - Chemistry
Bharathiar University
Coimbatore , Tamilnadu01-1995
Bachelor of Science - Chemistry
Government Arts College
Coimbatore01-1993
Skills
- Marketing strategy
- Digital marketing
- Brand management
- Campaign coordination
- Market research
- Market trend analysis
- Customer relationship management
- Project management
- Process implementation
- Strategic partnerships
- Data analytics
- Team leadership
- Talent development
- Team liaison
- Strong verbal communication
- Written communication
- Self-direction
Contact
Poojashri.N - Daughter- 6383588340
Languages
English
Proficient (C2)
C2
Tamil
Native
Native
Telugu
Intermediate (B1)
B1
Malayalam
Intermediate (B1)
B1
Hindi
Elementary (A2)
A2
Timeline
Marketing Director
IBS Tea Plantations Pvt Ltd
08.2021 - Current
Divisional Manager
Nayara Energy
05.2006 - 06.2021
Area Sales Manager
Hindustan Coca Cola Beverages
02.2003 - 05.2006
Channel Sales Manager
BPL Cellular Limited
09.1999 - 02.2003
Qualigens Fine Chemicals Representative
Glaxo India Ltd
03.1996 - 09.1999
Sales Executive
Sintex Industries Limited (Plastics Division)
07.1995 - 03.1996
MSC - Chemistry
Bharathiar University
Bachelor of Science - Chemistry
Government Arts College