Summary
Overview
Work History
Education
Skills
Certification
Projects
Timeline
Generic

Shaik Mohammad Asif

Kadapa

Summary

Salesforce developer with expertise in configuring custom objects and automating processes to optimize business applications. Demonstrated success in data modeling and security, contributing to impactful projects such as an Employee Management System. Focused on enhancing efficiency and decision-making through innovative reporting and dashboard solutions.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Salesforce Intern

Blue Whiz Infotech Private Limited
08.2024 - 07.2025

Successfully configured and customized Salesforce to support multiple business applications by creating 20+ custom objects, 50+ fields, and automating 15+ processes using Flows and Workflow Rules. Designed dashboards, reports, and role-based access controls to improve decision-making and data security. Delivered two major projects: an Employee Management System and a Car Rental System, both built end-to-end, with automation and reporting features.

Trainee Analyst

Nielsen Sports
04.2021 - 09.2022

Conducted data analysis on audience engagement and sponsorship performance to deliver insights for internal teams and clients. Maintained databases of key sports metrics, and supported market research that informed strategic decisions for sports organizations. Contributed to real-time data tracking, reporting, and executive presentations for broadcast and digital optimization.

Education

Bachelor of Engineering (B.E.) - Electronics and Communication Engineering

Crescent Engineering College
Chennai
01.2020

Higher Secondary (Class 12) -

Narayana Junior College
Andhra Pradesh
01.2016

Secondary School Certificate (Class 10) -

Keshava Reddy School
Andhra Pradesh
01.2014

Skills

  • Salesforce Clouds: Hands-on with Sales Cloud (leads, opportunities, forecasting) and Service Cloud (case management, support workflows); basic familiarity with Marketing Cloud for customer journeys and email automation
  • Apex, SOQL, and SOSL: Proficient in writing Apex classes and triggers, and querying complex relational data using SOQL; used SOSL for global keyword search across objects
  • Automation tools: built and deployed scalable business automations using flows, workflow rules, and approval processes to streamline approvals, alerts, and task assignments
  • UI and frontend customisation: used HTML and CSS to style Visualforce pages and Lightning Web Components for enhanced user experience and intuitive design
  • Data modelling and security: configured custom objects, fields, OWDs, role hierarchies, and sharing rules for secure, role-based access, and structured data management
  • Reporting and dashboards: created real-time reports and dashboards for performance tracking, department KPIs, and operational decision-making

Certification

  • Salesforce Certified Administrator
  • Salesforce Platform App Builder
  • Salesforce Certified AI Specialist

Projects

Number plate recognition using Raspberry Pi, built a prototype of an intelligent vehicle monitoring system using Raspberry Pi and OpenCV to detect and extract vehicle registration numbers from images and video frames, key responsibilities included writing Python scripts to process real-time video streams and apply image pre-processing (grayscale conversion, edge detection, contour extraction), training and testing Tesseract OCR to recognize alphanumeric characters from number plates, integrating the Raspberry Pi camera module with the processing pipeline for live testing, participating in field data collection and evaluation to improve accuracy and environmental robustness, documenting the complete project lifecycle, and presenting results to academic reviewers

Digital logic design using a USB LED lamp, demonstrated fundamental digital logic concepts through a microcontroller-based USB LED lamp that responded to programmable input combinations, key responsibilities, designed logic gate circuits using basic combinational and sequential components (AND, OR, NOT, flip-flops), developed and flashed embedded C code to a microcontroller (e.g., ATmega or Arduino) to simulate logic sequences controlling the LED behavior, tested various input scenarios to verify the functional correctness of the logic design, collaborated with team members to build breadboard prototypes and interface with a USB power supply, contributed to circuit diagram creation, testing logs, and final project presentation

Timeline

Salesforce Intern

Blue Whiz Infotech Private Limited
08.2024 - 07.2025

Trainee Analyst

Nielsen Sports
04.2021 - 09.2022

Bachelor of Engineering (B.E.) - Electronics and Communication Engineering

Crescent Engineering College

Higher Secondary (Class 12) -

Narayana Junior College

Secondary School Certificate (Class 10) -

Keshava Reddy School
Shaik Mohammad Asif