Nagarjun Veeragandham
Hyderabad
Summary
Accomplished Digital Marketing Manager with a decade of experience driving high-performance marketing strategies for SaaS, B2B, and B2C companies. Proven track record of significantly increasing brand visibility, generating qualified leads, and improving ROI by up to 40% through expert management of SEO, PPC, social media, and email marketing campaigns. Adept at leading cross-functional teams, streamlining marketing operations, and implementing data-driven strategies for measurable business growth. Consistently recognized for enhancing customer engagement and improving conversion rates through innovative digital campaigns. Successfully worked with cross-functional teams to achieve marketing and brand development goals. Skills in pay-per-click advertising and online content development have led to effective collaboration in creating, executing, and optimizing fresh digital approaches.
Overview
12
12
years of professional experience
Work History
Digital Marketing Manager
MyClassboard
01.2022 - Current
- Achieved a 35% increase in clicks and reduced CPC by 20% for Indian and GCC markets
- Led strategic SEO initiatives, driving significant improvements in rankings and organic traffic
- Devised and executed PPC campaigns, email marketing strategies, and Facebook ad campaigns
- Spearheaded knowledge base engine development, enhancing productivity across teams
- Orchestrated product launches, marketing plans, and client engagement initiatives
- Strengthened vendor partnerships, fostering mutual growth and brand visibility
- Directed testimonial and promotional video projects with industry experts and consultants
Marketing Manager
Sasha Clinic
01.2022 - Current
- Company Overview: This clinic is affiliated with the company of the MyClassboard CEO’s brother
- Developed the clinic’s website, enhancing SEO and customer engagement
- Automated appointment bookings and customer interactions through chatbot integration
- Enhanced lead quality and ROI by refining marketing strategies and analytical insights
- Oversaw social media content creation, driving brand recognition and clinic walk-ins
- Conducted training sessions for new team members, ensuring seamless system adoption
- This clinic is affiliated with the company of the MyClassboard CEO’s brother
Digital Marketing Lead
BĀLIMICORP Enterprise Pvt Ltd
01.2021 - 01.2022
- Boosted lead generation through persona-driven strategies and efficient EDM campaigns
- Managed Google Ads, Bing, and Yahoo PPC accounts, optimizing keyword bids and budgets
- Devised and executed targeted campaign structures to maximize ad performance
Digital Marketing Lead
Agile CRM
01.2020 - 12.2020
- Enhanced APAC, USA, and Europe campaigns with a 35% click increase and 20% CPC reduction
- Conducted competitor analysis and keyword research to improve campaign efficacy
- Led successful email drip campaigns and content marketing initiatives for SaaS products
Senior Analyst – Digital Marketing
Marketing Genius At Work
01.2016 - 12.2018
- Managed PPC accounts across multiple platforms, delivering consistent performance reports
- Optimized keyword opportunities and ensured up-to-date campaign structures
Digital Marketing Analyst
Spectraforce Technologies Pvt Ltd
01.2014 - 12.2016
- Conducted web traffic analysis using Google Analytics, identifying growth opportunities
- Designed and implemented digital marketing tools, including SEO, PPC, and email marketing strategies
Digital Marketing Analyst
Traffika Asia
01.2013 - 12.2014
- Conducted comprehensive research and implemented on-page and off-page SEO strategies
- Analyzed market trends to refine digital marketing efforts, increasing overall campaign effectiveness
Education
Bachelor of Technology - Computer Science
Nagarjuna University
Master of Business Administration - Marketing
Jawaharlal Nehru Technological University
Skills
- SEO
- PPC
- Social media marketing
- Email marketing
- Content marketing
- Google Analytics
- A/B testing
- Keyword research
- Performance reporting
- CRM systems
- Zoho
- HubSpot
- Whatfix
- Marketing strategies
- Media plans
- Cross-functional team initiatives
- Figma
- WordPress
- Unbounce
- LinkedIn tools
- Content creation
- Lead generation
- Leadership
- Strategic thinking
- Problem-solving
- Communication skills
- Content development
- Campaign development
- SEM strategy management
- SEM strategy development
- Marketing strategy
- Strategize SEO plans
- Calculating ROI
- Social media expert
- Social media activities
- Team leadership
- Search engine optimization
- Internet marketing
- Account management
- Project management abilities
- Market analysis
- Data analytics
- Strategic planning
- Google analytics
- KPI monitoring
- Client relationship management
- Online marketing
Timeline
Digital Marketing Manager
MyClassboard
01.2022 - Current
Marketing Manager
Sasha Clinic
01.2022 - Current
Digital Marketing Lead
BĀLIMICORP Enterprise Pvt Ltd
01.2021 - 01.2022
Digital Marketing Lead
Agile CRM
01.2020 - 12.2020
Senior Analyst – Digital Marketing
Marketing Genius At Work
01.2016 - 12.2018
Digital Marketing Analyst
Spectraforce Technologies Pvt Ltd
01.2014 - 12.2016
Digital Marketing Analyst
Traffika Asia
01.2013 - 12.2014
Master of Business Administration - Marketing
Jawaharlal Nehru Technological University
Bachelor of Technology - Computer Science
Nagarjuna University
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