Nagasindhu M Nandakumar
Hyderabad
Summary
Strategic Content Writer & Brand Storyteller with 8 years of experience in creating impactful narratives for fashion, e-commerce, and emerging brands. Expertise in translating visual direction and brand identity into engaging content for blogs, social media, and campaigns. Strong background in content strategy and cross-functional collaboration, ensuring a cohesive brand voice across all platforms.
Overview
12
12
years of professional experience
Work History
Founder & Content Lead
Moondust Ceramics
Hyderabad
02.2025 - Current
- Established a lifestyle brand through storytelling, content creation, and visual identity
- Developed brand voice and storytelling across social media and product narratives.
- Created original content for Instagram and digital platforms to enhance brand presence.
- Conducted workshops educating customers on ceramic techniques.
- Collaborated with artists to produce limited edition collections.
- Oversaw operations, including product development, marketing, sales, customer service, and finance.
Creative Director & Content Strategist
Freelance
BANGALORE
04.2018 - Current
- Conceptualized, directed, and styled 70+ commercial shoots for leading fashion and e-commerce brands including Myntra, Flipkart, Amazon, Zivame, Chumbak, and U.S. Polo
- Crafted campaign concepts, brand stories, blog content, and social media copy for multiple fashion and e-commerce brands, enhancing brand messaging and engagement
- Led cross-functional teams including photographers, stylists, makeup artists, and production crews to deliver high-quality visual assets
- Developed creative concepts aligned with brand identity, seasonal trends, and campaign objectives
- Produced content for digital platforms, strengthening brand storytelling and ensuring visual consistency across all channels
- Collaborated with Sid Productions as creative director on 100+ productions, driving cohesive creative vision and execution across projects.
Fashion Stylist & Content Contributor
Myntra
BANGALORE
01.2016 - 12.2018
- Directed daily e-commerce and lookbook shoots, ensuring consistency in brand presentation
- Executed end-to-end shoot management, overseeing styling, set design, and visual direction to ensure cohesive brand representation
- Coordinated high-volume merchandise flow between studio and post-production teams, optimizing workflow efficiency and project timelines
- Maintained Myntra’s visual standards across online platforms, reinforcing brand identity and enhancing user engagement
Fashion Writer & Editor
Network18
BANGALORE
03.2014 - 09.2016
- Directed fashion shoots, including styling, props, and visual setup
- Coordinated merchandise and shoot logistics to ensure seamless execution of fashion projects
- Edited written content for grammar, clarity, and tone, enhancing overall readability and engagement
- Crafted structured, audience-appropriate written material that resonates with target demographics
- Created product descriptions, blogs, and social media content for fashion platforms including Homeshop18
Education
Bachelor of Science - Fashion Design
VOGUE INSTITUTE OF FASHION TECHNOLOGY
Bangalore07-2013
Skills
- Brand development
- Digital marketing
- Content strategy
- Copywriting
- Fashion Blogging
- Fashion Design
- Visual storytelling
- Creative direction
Timeline
Founder & Content Lead
Moondust Ceramics
02.2025 - Current
Creative Director & Content Strategist
Freelance
04.2018 - Current
Fashion Stylist & Content Contributor
Myntra
01.2016 - 12.2018
Fashion Writer & Editor
Network18
03.2014 - 09.2016
Bachelor of Science - Fashion Design
VOGUE INSTITUTE OF FASHION TECHNOLOGY