Nagendra Prasad M
Sales And Marketing Professional
Bengaluru,KA
Summary
A result oriented professional with nearly 11 years of progressively increasing expertise in company development, sales, marketing, customer relationship management, and new product launching. Strong competitive sales drive, adaptability, and persistence, as well as managerial expertise. Excellent listening abilities and a willingness to solve problems are necessary to identify needs, get over objections, close sales, and meet objectives across a variety of allocated regions. Successfully inspires and develops sales teams in cultures that are results-driven and customer-focused while maintaining a cheerful outlook on success.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
City Manager
Magicpin(samast technologies pvt.ltd)
Bangalore, Karnataka,Tamilnadu and Andhra pradesh
08.2021 - Current
- Managing 10 on field KAM responsible for onboarding merchants in different categories such as supermarkets,groceries,cosmetic stores and pharmacies
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Appointed and managed department heads to maintain smooth operations between different functional areas.
- Recruitment of key account managers and train them to successfully deliver their KRA's and KPI's
- Motivating and training employees for their duties and responsibilities
- Best hands on experience to successfully start business in new city and delivered exemplary results in E -commerce
- Working as mediocre with all departments between HO and clients in south Indian market
- Supporting staff in merchant onboarding including sales closure and technical resolution
- Daily, weekly and monthly reports maintenance for sales KPI for all KAMs
- Working with them on field to demonstrate and lead by example enhancing city sales
- Business expansion through new market-Identifying new clients and closure of key accounts to increase base
- Weekly review of key accounts on performance
- Planning sales promotion, competitor analysis and market trend
- Co-ordinate with 3p agencies on visibility and branding
- Supported sales and reporting for large and medium-sized accounts.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Built relationships with customers and community to promote long term business growth.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Achieved or exceeded company-defined sales quotas.
- Negotiated prices, terms of sales and service agreements.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Set and achieved company defined sales goals.
- Worked independently with minimal supervision.
Assistant Sales Manager
Hershey India Private Limited
Bangalore, Karnataka
01.2017 - 08.2021
- Sales activities for modern trade in Karnataka
analysed consumer market trends to create suitable marketing and sales strategies.
used a variety of marketing techniques to increase profits.
conducted corporate training to teach 21 new hires about important account management
listing all of Hershey's portfolio's items in modern trading accounts, Planning and projecting modern trade sales goals and targets with the help of the sales teams in Bangalore,Mysore and Mangalore
Primary/secondary sales and inventory management are the responsibility of the distributor through weekly phasing.
management of 23 employees, including sales executives, ISRs, TSIs, merchandisers, and promoters
Renegotiating visibility costs for key accounts resulted in a 20% cost reduction, and long-term business partnerships were worked on.
regulating the range of MT products by store, managing the launch of Hershey India products in MT, and MBQ setup according to store sales and location - Undertaking activation plan for opening new stores every month on month in assigned region
- Growing business by increasing/maintaining market share, with focus on providing value and competitive advantages to customers
- Significant Accomplishments:
- Attained key accounts like Future retail – (Big bazaar, hypercity, Heritage fresh, Easy day) D Mart,Metro, Spar hypermarkets,Spencers,Reliance retail,ABRL and Nilgiris in Karnataka and maintained healthy relations with them Led establishments of company in Bengaluru by listing and placement of products in MT stores, available in 253 stores in MT stores, grew average monthly business 90 lakhs to 2.3 crores, Launched various products and process changes in modern trade channel such as Hershey Delivered 120% growth in volumes
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Generated sales report to help upper management make effective decisions and sales plans.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Managed and developed sales team.
Area Sales Manager
Wingreens Farms Private Limited
Bangalore, Karnataka
03.2016 - 01.2017
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Set and achieved sales targets for south region.
- Held weekly meetings with director to identify techniques to overcome sales obstacles.
- Led targeted training programs to educate staff
- Forecasted sales of and set successful policies to achieve sales objectives and related metrics.
- Reported sales activity, generated sales quotations and proposals and maintained customer contact database to achieve sales objectives and quota.
- Unique model of sampling activities for 365 days year
- Ensuring availability of stocks in all stores
- Effective and aggressive push of products in market
- Active sampling & Visibility alignment from all key accounts of Modern trade Bangalore
- Sales- Taking care of sales with focus on achieving predefined sales target and growth
- Marketing-Analyzing latest marketing trends and tracking competitors' activities and providing valuable inputs for fine tuning sales & marketing strategies, initiating market development efforts
- Business development- Executing long term business directions of region to ensure maximum profitability in line with organizational objectives
- Operations-Managing activities pertaining to negotiating/finalizing of deals for smooth execution of sales & order processing
- Handling Modern trade chain Bangalore
- Responsible for achieving KRAs
- Maintain performance level
- Ensure people management.
Senior Sales Executive
Smollan Services Private Limited, Hershey India pvt.ltd
Bangalore, Karnataka
08.2013 - 03.2016
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.
- Presented products to clients using dynamic presentations and practical use-case scenarios.
- Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans
- Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making.
- Target planning Responsible for assigned sales targets (monthly, quarterly and annually)
- Goals set for stores month on month, maintaining relationship with target stores, ensuring high rate of return on investment, sales support and sales
- Promoting the Brands & Encouraging the Sales through various Promotional Activities
- Maintain weekly stock requirement of all stores
- C&FA management, responsible for timely deliveries, Control on Merchandising
- Give Competitive feedback and Innovation for better results
- Focus on activity to achieve target and maintaining monthly closing report
- Key achievements:
- Awarded as X factor 2014-15 for highest sales achievement and visibility executions
- Business expansion to rest of Karnataka
- Perfect store concept for availability of all SKU's all-time.
- Responsible for new product launch
Senior Sales Executive
Olive Tree Trading Private Limited
Bangalore, Karnataka
02.2011 - 07.2013
- · Handled Entire Karnataka Modern trade as well retail industry.
- · Increased key Account base from 7 to 43.
- · Revised and created a new effective Terms of Trade policy with all customers.
- · Negotiated major contracts and expanded sales presence in territory for long term.
- · Made effective agreement for visibility and sales related terms.
- · Increased sales volume exactly twice in less than year span of time.
- · Good relationship and thick bonding with customers and Distributors.
- · Successfully launched new brands and greater promotional activities in regular intervals and succeed in sales.
- · Greater experience from ground to top most level with great market knowledge and strategies.
Education
MBA - Marketing
Sambhram Institute of Technology Vishweshwariah Institute of Technology
Bangalore 05.2008 - 07.2010
BSC - Electronics
Sarada Vilas College. University of Mysore
Mysore 07.2004 - 01.2008
Skills
Sales expertise
undefinedAccomplishments
1)Awarded as X factor 2014-15 for the highest sales achievement and visibility executions
2)Recognized and awarded for exceptional performance-MD club
National Hershey hero of the year 2016
Timeline
City Manager
Magicpin(samast technologies pvt.ltd)
08.2021 - Current
Assistant Sales Manager
Hershey India Private Limited
01.2017 - 08.2021
Area Sales Manager
Wingreens Farms Private Limited
03.2016 - 01.2017
Senior Sales Executive
Smollan Services Private Limited, Hershey India pvt.ltd
08.2013 - 03.2016
Senior Sales Executive
Olive Tree Trading Private Limited
02.2011 - 07.2013
MBA - Marketing
Sambhram Institute of Technology Vishweshwariah Institute of Technology
05.2008 - 07.2010
BSC - Electronics
Sarada Vilas College. University of Mysore
07.2004 - 01.2008
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