Nagendra S.
Founder , Branding, Marketing, Sales And Business Development Professional - Revenue Cycle
Hyderabad
Summary
An accomplished e-commerce executive with 20 years of experience driving growth, innovation, and profitability in dynamic online retail environments. Proven track record of transforming businesses, expanding market reach, and leading high-performance teams to exceed targets and drive sustainable success. Willing to relocate: Anywhere
Overview
21
21
years of professional experience
Work History
Founder and Principal Consultant
Carensave
04.2019 - Current
- An accomplished e-commerce executive with 20 years of experience driving growth, innovation, and profitability in dynamic online retail environments. Proven track record of transforming businesses, expanding market reach, and leading high-performance teams to exceed targets and drive sustainable success.
- Spearheaded strategic initiatives resulting in a 50% revenue increase within two years.
- Implemented data-driven decision-making processes resulting in a 25% improvement in operational efficiency.
- Directed day-to-day operations, optimizing logistics, and supply chain management, reducing costs by 20%.
- Launched a customer-centric platform leading to a 40% increase in customer retention.
- Negotiated key partnerships resulting in a 35% boost in product offerings.
- Full-time
- Established strategic vision and operational framework for Carensave to enhance service delivery.
- Developed and implemented innovative customer service protocols to improve client satisfaction.
- Led cross-functional teams to streamline operations and optimize resource allocation.
- Cultivated partnerships with stakeholders to expand service offerings and market reach.
Senior Manager - Branding & Marketing
HealthFolks
05.2018 - 02.2019
- Established robust vendor networks for diverse promotional initiatives.
- Cultivated long-term relationships with vendors to streamline day-to-day operations.
- Coordinated with agencies to utilize publicity as a powerful marketing strategy.
- Evaluated vendor performance to optimize results and improve engagement strategies.
- Executed comprehensive BTL activities, including events and promotional campaigns.
- Designed innovative marketing strategies to enhance brand awareness consistently.
- Targeted previously interested customers to reinforce product engagement.
- Performed market competition analysis to identify emerging trends.
Brand Manager
Makrocare
05.2017 - 01.2018
- Building, developing and leading Marketing team to high level of performance.
- Provide leadership guidance, including coaching and mentoring.
- Carry out other management responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include but are not limited to interview, hire and train team members; plan, assign and direct work; appraise performance; reward and discipline team members; address complaints and resolve problems.
- Develop and recommend short and long term strategic plans for the Life Sciences & Healthcare business segments and new products.
- Design tactical plans to ensure the effectiveness of new product development, brand management, marketing communications, and pricing.
- Conduct and utilize market research and market experience to enhance positioning, develop new products and develop presentations to meet the specific needs of existing and prospective customers.
- Perform market and customer research/analysis and leverage it to formulate the value proposition and message frameworks
- Working closely with product management, drive the product launch of new products and releases; deliver, manage the cross- functional implementation of the plan and ensure organizational readiness
- Develop highly tailored product collateral such as Level 1,2,3 sales presentations, product demonstrations, datasheets, white papers, and customer case studies that highlight the value proposition of Company's products
- Oversee the development and execution of marketing activities, to include but not limited to collateral, print, broadcast, out of home, social media, online advertising and external communications, to create a strong brand identity and increase revenue and profitability.
- Develop and administer departmental budget and provide strategic oversight for sub-department budget planning and accountability.
- Assess revenue and profitability analysis of marketing initiatives and determine necessary changes in marketing efforts. Provide reports to Executive Leadership team, as needed.
- Full-time
- Developed and implemented brand strategies to enhance market positioning.
- Led cross-functional teams to execute integrated marketing campaigns.
- Analyzed consumer insights to inform product development and branding initiatives.
- Managed brand budgets, ensuring efficient allocation of resources.
- Established brand performance metrics to track and optimize campaign effectiveness.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Marketing Manager
ZOYLO
10.2015 - 12.2016
- Managing all marketing activities for the company and activities within the marketing department targeting Hospitals, Patients, Diagnostic Labs, Wellness Clinics in the mentioned work areas like Appointment Bookings, Software to manage Practice, Promoting Clinics online, Business partnerships & Events and impressing patients by giving them professional branded print outs, SMS Reminders, digital reminders and e-prescriptions
- Working with marketing staff to develop detailed marketing plans for all media channels and sales teams
- Approving and overseeing the creative development of promotional materials, website content, advertisements, and other marketing- related projects
- Communicating with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
- Develop highly customized and strategic lead nurturing plans for all high revenue leads
- Building, growing and maintaining social media presence, create, curate, edit, publish and share content, including images, video, and text, that builds meaningful connections
- Keep branding, advertising, and promotional collateral refreshed
- Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience in setting up and optimizing Google Ad words campaigns
- Alliances and Partnerships ( Forming digital and offline alliances. Example alliances with Telecom and Mobile Companies, medicine delivery companies, etc)
- Full-time
Assistant Manager-Marketing Communications
GENPACT-Learning & Marcom Services
10.2011 - 10.2014
- Global Brand Site Management
- Execute Content Management projects to develop Brand specific presentations
- Build a repository of templates by brand, to ensure consistency and standardization
- Mail campaigns, Sales promotions & awareness of active portfolio management services
- Full-time
Business Development Manager
Symbiosys Technologies
07.2009 - 03.2010
- Leading the Sales team and assisted the executives forecast in a timely manner
- Participated in International conferences and congresses held at Nigeria and Kenya
- Established and developed new business contacts to strengthen brand identity in assigned area
- Worked in point-of-sales transactions - Proven record in selling software successfully
- Quickly acquired expert knowledge of relevant software to ensure customer satisfaction and to optimize business revenues and profit
- Provided managers with tenders, technical reports and proposals.
- Full-time
Documentation Specialist - Global Sales & Marketing
Novartis Healthcare Pvt. Ltd
11.2006 - 11.2008
- Work closely with Global Sales &Marketing
- Handling the tasks of managing and executing integrated media campaigns
- Participated in International conferences and congresses held at USA, Switzerland, Portugal, Sweden, Singapore and Germany
- Vital role in managing international trade shows, events and congresses
- Produce presentations for varied audiences to support internal and external meetings & trainings
- Build a repository of templates for Novartis Global, by brand, to ensure consistency and standardization of reporting
- Global Brand Site Management (e.g. Detail Aids, Strategic Plans, Marketing decks)
- "Above & Beyond Award" From Novartis, Hyderabad in 2008 for managing the Corporate Video Shoot activity of Global Marketing & Sales
- Full-time
Team Lead - Business Intelligence
SPG Media Pvt. Ltd
06.2004 - 08.2005
- Developing Circulation Database for the Publications, which are carefully targeted at the Business Executives, Key decision-makers and business communities around the world
- Conducted a research for around 20,000 companies worldwide (~ 85 countries)
- Provided on time communication on industry developments and promotions to senior executives, business communities
- Delivered excellent marketing opportunities, business solutions and industry information to our customers online, in print and in person.
- Full-time
Education
Bachelors - Computers
Andhra University
Vishakapatnam, Andhra Pradesh05.2000
Skills
Branding , Planning & Execution
E-commerce Operations
Team Leadership & Development
Market Expansion & International Growth
Financial Management & Budgeting
Data-Driven Decision Making
Partnership Development
Customer-Centric Approach (5 years)
Timeline
Founder and Principal Consultant
Carensave
04.2019 - Current
Senior Manager - Branding & Marketing
HealthFolks
05.2018 - 02.2019
Brand Manager
Makrocare
05.2017 - 01.2018
Marketing Manager
ZOYLO
10.2015 - 12.2016
Assistant Manager-Marketing Communications
GENPACT-Learning & Marcom Services
10.2011 - 10.2014
Business Development Manager
Symbiosys Technologies
07.2009 - 03.2010
Documentation Specialist - Global Sales & Marketing
Novartis Healthcare Pvt. Ltd
11.2006 - 11.2008
Team Lead - Business Intelligence
SPG Media Pvt. Ltd
06.2004 - 08.2005
Bachelors - Computers
Andhra University