NAGESWARA RAO YELETI
TERRITORY SALES MANAGER
Summary
Results-driven Territory Sales Manager with 17 years of experience in higher academic publishing, consistently exceeding sales targets across Andhra Pradesh and Telangana. Proven track record in strategic account management, digital and print product sales, and expanding market share through ethical, customer-focused solutions. Adept at leveraging market insights to drive product adoption, close high-value deals, and build long-term institutional relationships.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Territory Sales Manager
Cambridge University Press and Assessment India Pvt Ltd
09.2017 - Current
- Drive sales of eBooks, journals, and print books across key academic institutions in Andhra Pradesh and Telangana, delivering consistent revenue growth.
- Design and execute strategic sales plans to promote Cambridge digital solutions, accelerating adoption at major universities and colleges.
- Manage the full sales cycle—from lead generation to deal closure—securing high-value contracts and expanding market share.
- Build and nurture strong relationships with academic stakeholders including Deans, Librarians, and Procurement Heads to foster long-term partnerships.
- Generate and qualify leads, develop a robust pipeline, and collaborate with internal sales teams to convert opportunities into successful partnerships.
- Conduct regular client engagement to ensure satisfaction, drive renewals, and identify cross-sell and up-sell opportunities.
- Represent Cambridge at industry events and academic conferences, enhancing brand visibility and strengthening institutional connections.
- Surpass annual sales targets by 120% through strategic outreach, relationship management, and tailored solution presentations.
- Successfully negotiated and closed major contracts including:
$140,000 USD annually with University of Hyderabad over consecutive years
$110,000 USD with NALSAR University of Law
£75,000 GBP with GITAM University
These deals significantly expanded Cambridge's digital footprint in the region. - Oversee a portfolio of 150+ key institutional accounts, consistently exceeding revenue goals by 110% year-over-year.
- Conduct market research to track trends and competitor offerings, enabling data-driven sales strategies and agile adjustments.
Area Manager-Higher Academic Books
Schand & Company Pvt Ltd Publishers
09.2015 - 08.2017
- Consistently achieve or exceed the annual sales budget by executing targeted sales and marketing strategies.
- Develop regional publishing initiatives and curate a portfolio of regional books tailored to institutional requirements.
- Cover all JNTU affiliates, deemed universities, undergraduate programs, and competitive coaching centers within the territory.
- Build and manage strong channel partnerships, opening new accounts to ensure seamless distribution of Schand and Vikas publications.
- Maintain regular order collection from distributors, ensuring timely supply and stock availability.
- Drive demand generation for Schand textbooks across Andhra Pradesh through strategic outreach and relationship management.
Territory Sales Manager
Springer India Pvt Ltd
10.2011 - 06.2015
- Consistently achieve Year-to-Date (YTD) sales targets for imprints and reprints across Andhra Pradesh and Telangana regions.
- Identify and explore new business opportunities for importing and reprinting books by engaging key faculty members and leveraging departmental budgets at Central, Deemed Universities, Autonomous Institutions, and R&D centers.
- Promote Springer's higher academic publications through institutional displays, conferences, and exhibitions to generate demand and increase brand visibility.
- Actively participate in syllabus revision committees by collaborating with Board of Studies (BOS) members to facilitate adoption of new academic materials.
- Ensure continuous stock availability at distributors and efficiently manage order collection for imports and reprints; negotiate and close exclusive bulk deals for Springer titles.
- Consistently meet or exceed collection targets, ensuring financial objectives are achieved within budget timelines.
- Engaged with major institutions including University of Hyderabad, IIT, IIIT, NIT, JNTU, Osmania University, NIMS, TISS, EFLU, GITAM, and R&D centers such as DRDL, DRDO, IICT, NRSC, NGRI, ANURAG, DLRL, NIPER, and CRIDA.
- Delivered significant sales growth, increasing revenue from €80,000 in 2013 to €154,000 in 2014, successfully meeting YTD sales targets for 2014-15.
- Secured recommendations and achieved sales of ₹28 lakhs by supplying Springer mathematics reprint books to NBHM Hyderabad in 2014.
- Contributed to JNTU syllabus revisions resulting in the adoption of over 30 textbooks and reference books for B.Tech and M.Tech programs across various disciplines in 2013.
- Progressed from Sales Executive to Territory Sales Manager, reflecting consistent career growth and increased leadership responsibilities.
Senior Sales Executive
Jaypee Brothers Medical Publishers
10.2010 - 09.2011
- Promote and sell Jaypee medical books across government and private medical colleges in the coastal region of Andhra Pradesh.
- Conduct institution visits and engage with doctors to secure recommendations for Jaypee MBBS undergraduate and postgraduate titles.
- Develop and execute direct mail campaigns, organize displays and exhibitions, and actively participate in medical conferences to boost brand visibility and drive sales.
- Manage stock liquidation and coordinate order collection from distributors and retailers throughout the Andhra Pradesh coastal region.
- Ensure timely payment collection from trade partners, maintaining smooth financial operations and strong business relationships.
Senior Sales Executive
Cengage Learning India Pvt Ltd
03.2008 - 09.2010
- Covered over 280 JNTU-affiliated engineering and management colleges across Hyderabad, Vijayawada, Karimnagar, and Warangal territories.
- Developed strong relationships with faculty members across departments to promote JNTU-recommended textbooks and reference materials, securing bulk orders and library recommendations.
- Actively participated in Board of Studies (BOS) meetings at JNTU, deemed universities, and autonomous institutions, contributing to syllabus revisions and driving adoption of new academic titles.
- Spearheaded market development for competitive exam books (IIT JEE and AIEEE), establishing a robust sales pipeline across Andhra Pradesh and Telangana regions.
- Coordinated with library suppliers to ensure uninterrupted institutional supply and managed timely order collection and payment follow-ups.
- Secured adoption of over 35 textbooks and reference books at leading institutions including JNTU Kakinada, Acharya Nagarjuna University, KL University, Vignan University, and various autonomous colleges, resulting in significant sales growth.
- Obtained bulk orders for JNTU-adopted textbooks to support engineering college book banks, contributing to library development in new institutions.
- Consistently delivered exceptional sales performance at major events such as the Vijayawada Book Exhibition, driving substantial revenue from library orders over three consecutive years.
- Established and expanded the market presence for Cengage IIT JEE and AIEEE books across major corporate coaching centers like Narayana, Sri Chaitanya, NRI Gayathri, IIT Techno Schools, and other private coaching centers.
- Achieved ₹60 lakhs in sales for IIT JEE books within six months of launch and successfully appointed two new distributors in Hyderabad for competitive books.
- Executed customized bulk sales, including 1,000 IIT JEE sets to MEGA Study Circle and PAGE Coaching Centre, and 1,000 AIEEE sets to SR Coaching Centre, Warangal in 2010.
- Consistently met and exceeded sales targets for both competitive and higher academic publications throughout tenure.
Sales Executive
Reed Elsevier India Private Ltd
04.2007 - 03.2008
- Covered key institutions, universities, and affiliated engineering colleges, successfully driving sales of JNTU-recommended textbooks.
- Collected and managed orders for Elsevier higher academic books from distributors and library suppliers, ensuring timely fulfillment.
- Participated in major book fairs, including Vijayawada Book Fair and Delhi Book Fair (2007 & 2008), enhancing brand visibility and generating new business leads.
- Generated substantial business for reference books purchased by DRDL and other Tier-1 research institutes, strengthening institutional partnerships.
Education
Master of Business Administration - Marketing and Finance
Andhra University
Visakhapatnam, Andhra PradeshBachelor of Commerce - undefined
Nagarjuna University
Nagarjuna Nagar, Andhra PradeshIntermediate - CEC
VKR College
Gannavaram, Andhra PradeshSkills
- Business Development
- Strategic Sales Planning
- Key Account Management
- Salesforce CRM
- Solution & Consultative Selling
- Product Demonstration
- Competitive Market Analysis
- Customer Relationship Management
- Team Collaboration
- New Account Acquisition
Timeline
Territory Sales Manager
Cambridge University Press and Assessment India Pvt Ltd
09.2017 - Current
Area Manager-Higher Academic Books
Schand & Company Pvt Ltd Publishers
09.2015 - 08.2017
Territory Sales Manager
Springer India Pvt Ltd
10.2011 - 06.2015
Senior Sales Executive
Jaypee Brothers Medical Publishers
10.2010 - 09.2011
Senior Sales Executive
Cengage Learning India Pvt Ltd
03.2008 - 09.2010
Sales Executive
Reed Elsevier India Private Ltd
04.2007 - 03.2008
Bachelor of Commerce - undefined
Nagarjuna University
Intermediate - CEC
VKR College
Master of Business Administration - Marketing and Finance
Andhra University
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