Nagireddy Gopu

SEO Role & Responsibilities -

1. Developing and implementing effective search engine optimization SEO strategies for way.com

2. Managing offsite and onsite optimization SEO activities

3. Oversee and supervise a team of 6 search engine optimization experts.

4. Develop and implement link building campaigns

5. Optimize the content of landing pages, blogs and websites.

6. Implement and administer search engine programs (XML sitemaps, webmaster tools)

7. Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

8. Communication to team and management on project development, timelines, and results

9. Increased the traffic by 70% within 8 Months

10. Increased the CTR percentage by 60% within 8 Months.

11. Doing regular SEO site Audits and fixing the issues with the help of Engg team

12. Coordinate with product and design team for website structural changes from SEO standpoint.

13. Analyze the insights and create a report on all aspects of SEO including the audience, traffic, views, clicks, rankings, etc.

14. Stay up to date regarding search engine optimization and marketing standards.

15. Doing keyword research and finding the profitable keywords for way.com by using different tools like Ahref, SEMRush, Ubersuggest, Keyword planner.

16. Collaborates with internal teams to create landing pages and optimize user experience.

17. Doing Guest blogger outreach to publish the content and get backlinks to the website

18. Work closely with product and design teams and suggested SEO changes.

Google Ads Responsibilities-

1. Successfully managing PPC campaigns across Google Ads.

2. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

3. Track, report, and analyze website analytics and PPC initiatives and campaigns

4. Optimize copy and landing pages for paid search engine marketing campaigns

5. Perform ongoing paid keyword discovery, expansion and optimization

6. Managed communication with various team members to facilitate adjustment in campaigns.

7. Prepared reports for management through performance of projects.

8. Administered all PPC projects and estimated budgets to maintain maximum returns.

9. Ensured optimal high-quality score for Google Ad words.

10. Performed test on landing pages and delivered strategies to maintain conversion rates.

11. Developed and managed PPC campaigns on multiple networks.

12. Developed efficient PPC strategies and provided update.

13. Prepare effective ad copies with relevant keywords to improve the Quality score of keywords.

14. Daily monitoring the Google ads campaign and do the changes accordingly.

· Handling the all SEO works for the clients. On-page, Off-page optimization, Solving Technical Errors.

· Checking indexing status and optimize visibility of websites by webmaster tool.

· Monitoring changes to the website in the SERPs of major search engines.

· Improving and taking care of the keyword positions of the clients.

· Doing the SEO audit for new clients

· Google analytics & Webmaster tools setup for clients.

· Set-up Tags (Google Analytics, AdWords, Facebook Pixel, etc..) through Google tag manager (GTM).

· Prepare PPC budget estimations for new clients.

· Facebook Paid Marketing for Clients and improving more brand awareness and set up lead generation campaigns.

· Handing the clients Google Ads campaigns.

· Optimizing the campaigns to improve Quality Score, CTR, Conversion Rates and Cost per Acquisition.

· Landing Page Analysis and Setting up the Campaigns/Ad groups/Keywords/Ads.

· Landing page optimization.

· Create and optimizing display network campaigns and find the better placements for showing display ads.

· Set up YouTube marketing campaign.

· Preparing Re-Marketing Campaigns.

· Set-up remarketing campaigns for achieving the client’s goals.

· Identify profitable keywords using various tools.

· Prepare Ad copies for High CTR and Conversion rate.

· Analyze the competitors on a regular basis and revise campaign strategy.

· Prepare monthly performance reports for clients through Google Data Studio & SEMRush.

· Preparing Traffic reports using Google Analytical tools.

* Defining & Implementation of SEO/SEM/Content strategies.

* Handling team of 4+ members.

* Lead Generation, Market Research (B2B), Campaign Management, Process Optimization & Implementation.

* Team strategy building on Market Research Reports selection for promotion.

* Managing Email Marketing Activities & Quality Check.

* Tracking Performance Insights through Google Analytics & Google Tag Manager.

* Analytics & Reporting, ROI Marketing & Reputation Management.

* Responsible for activities such as SEO, SEM, Email Marketing & Lead Generation.

* Planning & strategy development for activities to boost leads (Organic & Paid) through targeted audience.

* Preparing Weekly & monthly reports to review performance.

* Competitor analysis for Paid campaign, social media & organic results.