NAGIREDDY GOPU
Hyderabad
Summary
My name is Nagireddy, And I have 8+ years of solid experience in the SEO industry.
I have worked in multiple niches and industries, including e-commerce, Travel, Real Estate, Health, and Venue Booking. This has given me extensive knowledge about different domains and niches to rank on the first page of Google.
I practice and specialize in large-scale technical SEO audits, crawl budget optimization, Internal Link Planning, Page Performance, Keyword, and competitor Research, and Content Strategy.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Associate Manager - Search Engine Optimization
AlliantGroup
Hyderabad
11.2024 - Current
- Create SEO strategies for all Alliant Group websites to boost the website's organic traffic.
- Improved the traffic by 30% in two months by fixing the technical SEO issues with the help of the web team.
- Identifying relevant keywords with high search volume and low competition to target in website content and meta descriptions.
- Collaborating with content writers to create high-quality, relevant content that aligns with SEO best practices, and targets relevant keywords.
- Identifying and fixing technical issues on the website that could hinder search engine crawling and indexing, such as broken links, slow loading times, and improper site structure.
- Tracking website performance metrics, like organic search traffic, keyword rankings, and conversion rates, to evaluate the effectiveness of SEO strategies and identify areas for improvement.
- Keeping abreast of the latest search engine algorithm updates, and adjusting SEO strategies accordingly.
- Monitor daily performance metrics with SEO tools, such as Google Analytics, to understand SEO strategy performance.
- Proficiency in Google Analytics setup, including tracking code implementation, goal and funnel configuration, and data filtering.
- Advanced knowledge of Google Analytics reporting, including creating and customizing dashboards and reports.
- Familiarity with other Google tools, such as Google Search Console and Google Data Studio, for a holistic view of website performance.
- Experience with Google Tag Manager for streamlined tag implementation and management.
SEO Team Lead
Way.com
Trivandrum
08.2019 - 10.2024
- Managing a team of 5 SEO experts
- Handling large E-comm website having 400K+ SEO pages with different vertical's like parking, car wash, insurance
- Have an achievement of Improving website traffic from 300K to 2M by scaling the content strategy.
- Improved CTR by 50% within 8 Months using schema markup implementations.
- Have an achievement of Increased SEO revenue from $200k - $700K in 2 years
- Reporting on SEO performance like keyword rankings, traffic, revenue and conversion rates weekly/monthly basis by using GA4 and looker studio dashboards.
- Implemented programmatic SEO for to scale the SEO traffic and revenue.
- Developing and implementing effective short term and long-term search engine optimization (SEO) strategies
- Co-ordinate with design and product teams to build perfect SEO landing pages
- Guide content teams through keyword research and ensure content relevance. They may also optimize paid search copy and landing pages.
- Collaborate closely with the development team to implement and experiment with the latest SEO best practices and address complex technical issues affecting search performance.
- Optimize the content of landing pages, blogs and websites
- Collaborate seamlessly with cross-functional teams, including marketing, content, and development, ensuring a holistic approach to SEO that aligns with the broader business strategy.
- Coordinate with SEM team to optimize landing pages to improve quality scores of SEM keywords
- Stay at the forefront of industry trends, regularly updating strategies to align with the latest search engine algorithm updates and emerging technologies in the fast-paced SEO landscape.
Digital Marketing Specialist
Intellasphere
Hyderabad
06.2018 - 07.2019
- Handling the all SEO works for the clients
- On-page, Off- page optimization, Solving Technical Errors
- Checking indexing status and optimize visibility of websites by webmaster tool
- Monitoring changes to the website in the SERPs of major search engines
- Improving and taking care of the keyword positions of the clients
- Doing the SEO audit for new clients
- Google analytics & Webmaster tools setup for clients
- Set-up Tags (Google Analytics, AdWords, Facebook Pixel, etc..) through Google tag manager (GTM)
- Prepare PPC budget estimations for new clients
- Facebook Paid Marketing for Clients and improving more brand awareness and set up lead generation campaigns
- Handing the clients Google Ads campaigns
- Optimizing the campaigns to improve Quality Score, CTR, Conversion Rates and Cost per Acquisition
- Landing Page Analysis and Setting up the Campaigns/Ad groups/Keywords/Ads
- Landing page optimization
- Create and optimizing display network campaigns and find the better placements for showing display ads
- Set up YouTube marketing campaign
- Preparing Re-Marketing Campaigns
- Set-up remarketing campaigns for achieving the client's goals
- Identify profitable keywords using various tools
- Prepare Ad copies for High CTR and Conversion rate
- Analyze the competitors on a regular basis and revise campaign strategy
- Prepare monthly performance reports for clients through Google Data Studio & SEMRush
- Preparing Traffic reports using Google Analytical tools.
Sr. SEO Specialist
IndustryARC
Hyderabad
03.2016 - 06.2018
- Defining & Implementation of SEO/SEM/Content strategies
- Handling team of 4+ members
- Lead Generation, Market Research (B2B), Campaign Management, Process Optimization & Implementation
- Team strategy building on Market Research Reports selection for promotion
- Managing Email Marketing Activities & Quality Check
- Tracking Performance Insights through Google Analytics & Google Tag Manager
- Analytics & Reporting, ROI Marketing & Reputation Management
- Responsible for activities such as SEO, SEM, Email Marketing & Lead Generation
- Planning & strategy development for activities to boost leads (Organic & Paid) through targeted audience
- Preparing Weekly & monthly reports to review performance
- Competitor analysis for Paid campaign, social media & organic results.
Education
Master of Computer Applications - Computers
Pydah College of Engg. & Tech
VizagBachelor of Science - Computers
Krishnaveni Degree College
NarasaraopetSkills
- Search Engine Optimization (On-page/Off- page, Technical SEO, Local SEO, E-commerce SEO)
- Google Analytics
- Google Search Console
- Google Data Studio / Looker Studio
- Data Analysis
- Keywords Research
- Google Tag manager
- MS Office
- HTML, JavaScript
- Tools: SEMrush, Ahrefs, Schemaorg, Screaming Frog, Keyword Planner, Uber suggest, Google Trends, Lucky Orange
- WordPress
- Analytical skills
- Lead Generation
- Conversion Rate Optimization
- Page optimisation
Certification
- Google Tag Manager Certification
- Advanced Google Analytics Certification
- Google Data Studio Intro Certification
Timeline
Associate Manager - Search Engine Optimization
AlliantGroup
11.2024 - Current
SEO Team Lead
Way.com
08.2019 - 10.2024
Digital Marketing Specialist
Intellasphere
06.2018 - 07.2019
Sr. SEO Specialist
IndustryARC
03.2016 - 06.2018
Master of Computer Applications - Computers
Pydah College of Engg. & Tech
Bachelor of Science - Computers
Krishnaveni Degree College
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