NAHEED CHOTANI

Strategic Insights & Partnerships

• Served as a strategic partner for prioritizing India’s content slate using global insights and export potential analysis to prioritize campaigns, identified high-opportunity markets, and guided localization.

• Partnered with global and local teams to align slate strategy and marketing focus, delivering audience insights that optimized title positioning and campaign ROI.

Campaign Management & Operations

• Led end-to-end planning and execution for branded, unbranded, export/import, and reactive campaigns, ensuring operational excellence and timely delivery.
• Streamlined asset workflows and served as a central point for content review, marketing communications, and title recommendations to strengthen campaign effectiveness.

Studio Relations & Connectivity:

• Built strategic studio partnerships to foster creative flexibility, stronger collaboration, and impactful storytelling.
• Acted as liaison between local and global teams, optimizing workflows and communication, and producing slate updates and newsletters to maintain cross‑market alignment.

Key Skills: Strategic Planning|Studio Relations|Campaign Management|Cross-Functional Alignment|Market Insights|Stakeholder Communication| Project Coordination |Export Market Analysis.

• Developed and executed multiple successful brand partnerships and sponsorships for film marketing campaigns.
• Identified and secured partnerships for Kho Gaye Hum Kahan, Made in Heaven Season 2, and The Archies with major brands, including Bata, Bisleri, Maybelline, Isopure, Mercedes, Asian Paints, MAC Cosmetics, and Dyson, driving increased exposure and revenue.
• Managed talent relations and promotional campaigns, coordinating with creative, production, and marketing teams.
• Negotiated and managed partnership contracts and budgets, ensuring all parties met the agreed terms.
• Executed social media strategies and managed promotional content, including behind-the-scenes footage, interviews, and trailers.
• Collaborated cross-functionally to integrate partnerships into campaigns, ensuring seamless brand alignment.

Key Skills: Brand Partnerships, Sponsorship Management, Talent Relations, Social Media Strategy, Campaign Execution, Partnership Negotiation, and Relationship Management.

• Delivered integrated brand solutions for social media and influencer marketing campaigns.
• Managed annual event calendars, budgets, talent coordination, and timelines to achieve campaign objectives.
• Identified and pursued new business opportunities with existing clients and prospective partners.
• Planned and executed promotional activities aligned with budget and resource availability.

Key Skills: Brand Solutions, Influencer Marketing, Campaign Execution, Event Planning, Talent Management, Budget Oversight, Business Development, and Stakeholder Coordination.

• Built and nurtured strategic relationships with brands, influencers, advertising agencies, and film studios to strengthen collaboration and campaign impact.
• Designed and executed influencer marketing campaigns across all phases, including conceptual planning, influencer selection, scheduling, and implementation.
• Developed and optimized social media strategies to enhance audience engagement, and achieve profitability goals.
• Oversaw campaign performance, ensuring alignment with brand objectives, and client expectations.

Key Skills: Brand Strategy, Influencer Marketing, Campaign Management, Relationship Building, Social Media Strategy, Stakeholder Engagement, and Content Planning.

• Spearheaded the digital transformation for Splash, including building and launching its official website, and establishing its YouTube and Facebook presence with strategic content creation.
• Played a key role in building the UI and product roadmap for the Landmark E‑shop for Splash, collaborating with the Group e‑commerce team on site structure, UI design, business requirements, and aligning deliverables with leadership priorities.
• Developed and executed integrated digital marketing strategies, driving traffic, engagement, and revenue growth.
• Managed high-impact online and offline advertising campaigns, optimizing creative and targeting for maximum ROI.
• Led cross-functional collaboration to incorporate fashion shows and events into the content strategy, enhancing brand storytelling and audience engagement.
• Curated and directed the Splash TV Vlogs, creating engaging content to showcase collections, share trends, and keep audiences updated.
• Developed and curated corporate AV presentations to showcase brand positioning and values, strengthening stakeholder engagement and investor relations.

Key Skills: Digital Strategy, Website Development, UI/UX Planning, E-commerce Strategy, Social Media Strategy, Content Creation, Campaign Leadership, Cross-Functional Collaboration.

• Core team member for the brand launch of BookMyShow.com, developing its first-ever user interface to establish the platform’s identity and user experience.
• Led strategic brand marketing initiatives, including the creation of BookMyShow’s brand identity, first-level marketing plans, search advertising, email campaigns, and the brand’s inaugural TVC.
• Forged and managed high-impact partnerships with leading film studios, banks, and cinema chains to deliver exclusive offers and enhance platform engagement.
• Designed and executed TV and digital media plans, analyzing campaign performance to identify what drove impact and where optimization was required.
• Conceptualized and executed bespoke talent campaigns tied to film launches to drive ticket bookings and brand affinity.
• Directed PR and content strategies to strengthen brand positioning, and drive sustained audience growth.

Key Skills: Digital Strategy, Website Development, E-commerce Strategy, Social Media Strategy, Content Creation, Brand Campaign Leadership, and Cross-Functional Collaboration.

• Led end-to-end film publicity and promotional campaigns, ensuring creative excellence, brand alignment, and timely delivery.
• Served as the primary client liaison for coordination, compliance, and strategic decision-making across campaigns.
• Oversaw creative outputs for film publicity, ensuring visual storytelling aligned with brand positioning, and audience engagement objectives.
• Led vendor management, optimizing resources and timelines to maximize quality and cost efficiency.
• Managed multi-stakeholder relationships with leading studios, including UTV Software Communications Limited, Disney, and Nadiadwala Grandson.
• Provided creative inputs on campaign concepts, design direction, and execution to strengthen film visibility and market reach.