Naiel D'Cunha Shenoy
Mumbai
Summary
Marketing leader with extensive experience at Amazon MX Player, specializing in brand strategy and campaign management. Successfully led award-winning initiatives that generated millions in engagement. Proficient in creator marketing and digital transformation, with a strong focus on strategic leadership and innovative go-to-market strategies.
Overview
16
16
years of professional experience
Work History
Marketing Manager - Brand, Title and Social
Amazon MX Player
Mumbai
09.2021 - Current
- Led the rebranding and merger campaign of Amazon miniTV into Amazon MX Player—developed go-to-market, content strategy, and high-impact social storytelling.
- Built and scaled Amazon MX’s Instagram to millions of followers; drove creator-led engagement and viewership.
- Marketing lead for flagship shows: Jamnapaar – most successful fiction series with 2B+ views, 134K+ mentions, and 30M+ engagements across social.
- Hip Hop India (S1 & S2) – 778M+ views, 59M+ engagements; launched with Meta x Creator integrations, Hookstep Challenge, and Guinness Record-led campaign.
- Playground (Seasons 1–4), Campus Beats (Seasons 1–5), GTM for Fatafat (Amazon MX's vertical drama innovation).
- Conceptualized and led the Stream Next B2B brand event, driving advertiser engagement through live and digital amplification.
- Launched over 30 award-winning campaigns recognized by CMO Asia, WAT Awards, ABBYs, and IDMA.
- Partnered with high-impact creators and celebrities: Sourav Joshi, Ashish Chanchlani, Triggered Insane, Rajat Dalal, Raftaar, Divine, Badshaah, Remo Fernandes, Malaika Arora, Nora Fatehi, Yuvraj Singh, MC Stan, Fukra Insane and Triggered Insaan.
- Co-created monetizable brand IPs & social first ads for Yamaha, Mamaearth, and Himalaya as a part off AVOD offerings.
Independent Marketing Consultant
Self Employed
Mumbai
01.2018 - 01.2021
- Launched and scaled brands including Gully Gang Entertainment, Hereafter XR, and Jibble & Cuzzi.
- Developed go-to-market strategy and investor materials for VR platforms and sustainable D2C fashion startups.
- Directed music and creator marketing strategies, achieving over 100 million views on YouTube.
- Built cultural IPs such as Waack Attack (Adidas Creators Collective) and Safe & Sound digital concerts.
- Managed social media campaigns to enhance engagement and optimize conversion rates.
- Cultivated outreach programs, website development, and marketing services to drive profitability.
Sr. Area Manager (AMEA)
Bacardi (OML)
Mumbai
01.2017 - 01.2018
- Led integrated campaigns for Bacardi's brand portfolio across India, South Africa, Thailand, Philippines, UAE.
- Launched Bacardi House Party Sessions – an award-winning global creator-led music platform.
- Oversaw a $750K+ media and content budget and scaled cross-country artist and creator campaigns.
Director, Marketing & Product
Sooperfly (120 Media Collective)
Mumbai
01.2016 - 01.2017
- Built branded IPs for NBA India, Bombay Stock Exchange, and Johnson & Johnson.
- Launched platform-led video ecosystems with publishers, OTTs, and social networks.
Senior Marketing Manager
Housing.com
Mumbai
01.2014 - 01.2016
- Drove digital transformation and rebranding through the Look Up campaign in partnership with Moving Brands UK.
- Led product innovation for Slice View, Flatmates, and Lux verticals.
Digital Account Executive
Disney UTV
Mumbai
01.2011 - 01.2014
- Delivered web IPs AXE Chickipedia, Cadbury Jukebox through creator-powered storytelling.
- Handled content ops and marketing for Disney UTV youth brands and social-first formats.
Social Media Consultant
Viacom18 (MTV India)
Mumbai
01.2009 - 01.2011
- Grew MTV India’s Facebook fan base to 2.4M; launched fan-integrated microsites for Roadies, Splitsvilla, and Girls Night Out.
Skills
- Strategic leadership
- Brand strategy
- Go-to-market strategy
- Rebranding initiatives
- Campaign management
- OTT and content marketing
- Intellectual property development
- Show launches
- AVOD and SVOD promotion
- Viewer acquisition strategies
- Creator and influencer marketing
- Talent partnerships
- Creator ecosystem strategy
- Barter network management
- Digital and performance marketing
- Growth strategy development
- Social media management
- Mobile and video campaigns
- Business development strategies
- Platform integrations
- Branded content monetization
- Brand partnerships management
- Production and creative strategy
- Multiformat content production
- Agency management skills
- Audio-visual and static deliverables
- Product development processes
- Wireframe to MVP development
- Scalable prototype creation
- UX-oriented launches
Certifications And Education
- YouTube Channel Growth Certification (2019 – Ongoing)
- Courses in Digital Marketing, Product Innovation, and Content Strategy
Tools And Platforms
- Figma
- Adobe Creative Suite
- Webflow
- Notion
- ClickUp
- Slack
- Google Workspace
- Meta Ads Manager
- YouTube Studio
- GA4
References
References and campaign portfolios available upon request.
Hobbies and Interests
- Creator Economy
- Music & Dance IPs
- Deep-Sea Diving
- Board Games
- Emerging Tech
Achievements And Recognition
- 30+ Industry Awards: CMO Asia, WAT Awards, ABBYs, Indian Digital Media Awards
- Recognized for: Best Use of Social Media, Branded Content, Mobile Video, Creator Campaigns
Timeline
Marketing Manager - Brand, Title and Social
Amazon MX Player
09.2021 - Current
Independent Marketing Consultant
Self Employed
01.2018 - 01.2021
Sr. Area Manager (AMEA)
Bacardi (OML)
01.2017 - 01.2018
Director, Marketing & Product
Sooperfly (120 Media Collective)
01.2016 - 01.2017
Senior Marketing Manager
Housing.com
01.2014 - 01.2016
Digital Account Executive
Disney UTV
01.2011 - 01.2014
Social Media Consultant
Viacom18 (MTV India)
01.2009 - 01.2011
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