Naila Rais
Aligarh
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance. Creative Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions. Adaptive Marketing Manager offers top skills in brand management, content creation and email marketing coupled with outstanding communication and time management abilities. Self-directed and independent professional with 5 years of experience developing and executing marketing plans. In-depth knowledge of Google AdWords and PowerPoint. Resourceful Marketing Manager recognized for enhancing corporate marketability through progressive electronic and print marketing tools. Sound understanding of corporate messaging and online tactics to promote campaigns. Detail-oriented approach to cultivating contacts and sample data. Immersed Social Media Marketing Intern pursuing degree in Digital Marketing. Gathers and analyzes key market information to increase company revenue and brand. Assists with social media content and operation strategy for Facebook, Twitter, Instagram and other platforms. Savvy Social Media Marketing Intern with can-do attitudes helps on number of initiatives for e-commerce brands. Drives awareness through social media, influencer engagement and brand partnerships. Monitors emerging trends in social media and pop culture to appropriately apply knowledge for content creation Smart Social Media Intern ready to use knowledge gained in the classroom in a work environment. An energetic personality with great interpersonal skills. Pursuing an internship position with a successful organization that believes in hands-on learning. Multi-talented Content Writer well-versed in research, writing and editing wide range of content. Comfortable working with little oversight to write interesting, clean and clear copy. Skilled in content management systems, online content publishing software and SEO. Driven Public Relations Intern focused on contributing to company success while learning from established professionals. Seeking to take on challenging position with long term career potential.
Overview
2
2
years of professional experience
1
1
Certificate
Work History
Marketing Manager
Profound Writers
New Delhi
06.2023 - Current
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
- Created content for promotional materials, including brochures, flyers, and websites.
- Managed social media accounts and campaigns.
- Organized trade shows and exhibitions to promote brand awareness.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Monitored competitors' activities to keep up with industry trends.
- Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Generated ideas to increase sales through creative promotions.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Maintained relationships with key customers through regular communication.
- Performed market analysis to better understand target audiences.
- Supervised a team of junior marketers in executing various projects.
- Researched emerging technologies in digital marketing space.
- Planned events such as webinars or seminars to engage customers.
- Drafted press releases announcing new products or services.
- Built relationships with influencers in the industry for increased visibility.
- Worked with management team to oversee and monitor marketing strategy.
- Developed social media marketing strategies to help brand company and increase sales.
- Managed creation of marketing materials, collateral and sales support tools.
- Prepared and sent proposals to prospective clients.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Represented company at local and trade association meetings to promote products.
- Tracked, analyzed and reported on marketing program results.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Developed and owned strategic narrative on key initiatives to drive category demand.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
- Measured profitability of each product line and maintained current and accurate sales forecasts.
- Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
- Translated market knowledge and strategy into thought-provoking stories and tools for CMO and business teams.
- Planned advertising campaigns for online, print and other mediums.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Collaborated with other departments to coordinate strategic marketing activities.
- Developed marketing strategies based on corporate objectives and market trends.
- Supervised creation of marketing materials and collateral.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Collected and analyzed market research data for use in forecasting.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Delivered marketing strategy updates to upper-level management.
- Coordinated marketing events for showcasing product and service offerings.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Marketed products and services at trade shows and promotional events.
- Prepared marketing campaign budgets with finance personnel.
- Conducted research to determine ideal markets for products and services.
- Interviewed and hired talented individuals to add value to marketing team.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Recommended policy changes to improve marketing tactics and strategies.
Public Relations Intern
Translation Family
Aligarh
04.2023 - Current
- Assisted in the development of press releases, media advisories and other communications materials.
- Developed relationships with local media outlets and secured coverage for clients.
- Compiled contact lists for targeted media campaigns.
- Researched industry trends to create content strategies.
- Monitored news stories related to client's industry and competitors.
- Organized press events such as conferences, product launches and interviews.
- Created reports on media coverage and PR activities.
- Conducted market research to identify target audiences and develop public relations plans accordingly.
- Drafted letters, articles, newsletters, speeches, blog posts and other materials for internal and external use.
- Provided support in the implementation of social media campaigns across multiple channels including Facebook, Twitter and YouTube.
- Assisted in developing promotional materials such as brochures, flyers, posters.
- Managed the production of marketing material including writing copy for advertisements or website content.
- Coordinated with designers to ensure that all materials were consistent with brand standards.
- Maintained positive relationships with key stakeholders including journalists, bloggers and influencers.
- Analyzed data from surveys or focus groups to measure customer satisfaction with products or services.
- Collaborated closely with colleagues in different departments such as sales, marketing and customer service.
- Identified opportunities for publicity through creative campaigns or initiatives.
- Planned trips to meet with clients or attend conferences and events related to PR efforts.
- Responded quickly to inquiries from members of the public or media representatives.
- Communicated regularly with clients regarding their needs and progress on projects.
- Provided assistance to PR manager with scheduling and organizing events.
- Monitored media coverage on events and media releases to create press clippings.
- Assisted with planning and execution of private, company and client events.
- Updated and maintained public relations department press list and contacts.
- Created engaging content for media releases, social media platforms and newsletters.
- Assisted PR manager with scheduling and organizing various events.
- Maintained monthly calendars outlining opportunities and social media and PR initiatives.
- Developed professional relationships with media contacts to solicit testimonials and reviews.
- Helped write and distribute pitches and press release to key contacts.
- Developed and deepened relationships with media outlets.
- Created original content for blog posts and website articles.
- Built databases containing information on local media sources.
- Created business cards, flyers and e-mail templates to distribute to potential clients and sponsors.
- Drafted social media posts and created videos with eye for viral content strategies.
- Conducted market and public opinion research to determine potential for service's success.
- Wrote internal memoranda for company employees.
- Conferred with production and support personnel to coordinate production of advertisements and promotions for initiatives.
- Wrote press releases or other media communications to promote clients.
- Maintained professionality and efficiency while working closely with leadership.
- Posted and updated content on company's website and social media outlets.
- Responded to requests for information from media or designated spokesperson or information source.
- Established or maintained cooperative relationships with representatives of community, consumer or public interest groups.
- Prepared or delivered speeches to further public relations objectives.
- Developed public relations strategies to influence public opinion or promote ideas, products or services.
- Planned or directed development or communication of programs to maintain favorable public or stockholder perceptions.
- Conferred with other managers to identify trends or key group interests or concerns.
- Arranged public appearances, contests or exhibits for clients to increase product or service awareness or promote goodwill.
- Consulted with advertising agencies or staff to arrange promotional campaigns for products, organizations or individuals.
- Developed and maintained close working relationships with members of press.
- Planned or conducted market or public opinion research to test products or determine potential for product success.
- Conferred with production or support personnel to produce or coordinate advertisements or promotions.
- Developed plans or materials to communicate organizational activities beneficial to environment, public safety or other important social issues.
- Coached client representatives in effective communication with public or employees.
- Developed marketing campaigns for environmental technologies or services.
- Prepared or edited employee newsletters or stockholders' reports for internal or external audiences.
- Coordinated public responses to environmental management incidents or conflicts.
- Purchased advertising space or time to promote client's product or agenda.
Content Writer
Writers Cafeteria
Aligarh
07.2022 - Current
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
- Edited existing content to ensure accuracy, clarity, readability and consistency with company standards.
- Researched industry trends and topics to create relevant, informative content.
- Collaborated with marketing team members to develop compelling copy for promotional materials.
- Proofread all written material prior to publication for grammar, punctuation and spelling errors.
- Optimized web pages for maximum visibility in search engines using targeted keywords.
- Developed editorial calendars for planned content initiatives across multiple channels.
- Implemented best practices related to digital asset management such as tagging images and videos properly.
- Generated ideas for new content topics based on customer feedback and market research data.
- Compiled reports on website analytics including page views, bounce rates and visitor demographics.
- Responded promptly to customer inquiries on social media platforms in a professional manner.
- Updated existing content regularly to ensure accuracy of information presented online.
- Conducted interviews with subject matter experts or customers to obtain additional insights into specific products or services.
- Utilized various research methods such as surveys, polls or focus groups when necessary.
- Maintained an up-to-date knowledge of emerging technologies that impact the production of digital content.
- Reviewed competitor websites periodically to stay abreast of industry trends and developments.
- Provided creative input during brainstorming sessions related to upcoming campaigns or projects.
- Integrated multimedia elements such as videos, graphics or audio recordings into blog posts or webpages whenever possible.
- Ensured that all published material adhered strictly to brand guidelines established by the organization.
- Brainstormed, researched and contributed content ideas that appealed to target audience.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Edited and proofread content to verify proper grammar, quality and consistency with AP style.
- Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines.
- Performed in-depth research into topics to write clear and accurate copy.
- Completed time-sensitive writing assigned on short notice and consistently met deadlines.
- Wrote high quality SEO content based around keyword gaps and priorities identified by editor.
- Wrote original keyword-rich content following branding and SEO best practices.
- Wrote articles and took pictures or created graphics to publish alongside articles.
- Validated accuracy of information, data and references in written content.
- Worked closely with writing team and senior creative staff to achieve shared vision.
- Created and edited consumer-facing content for various forms of marketing materials.
- Interpreted data and insights to inform creative and high-performing writing process.
- Collaborated with media specialists to coordinate stories and content for social media.
- Identified and wrote brand stories that highlighted customer success and major accomplishments.
- Coordinated with subject matter experts for interviews and topic generation.
- Conducted background research to add depth to scenes, history and characters.
- Revised written output to satisfy needs of clients, directors or publishers.
- Provided timely information and work output to supervisors and team members.
- Edited or rewrote written collateral and submitted for approval by supervisor or editor.
- Wrote using client's personal verbiage and reading level, creating more appealing messages.
- Wrote fiction prose, short stories, personal essays or descriptive analyses.
- Presented ideas and storyboards to clients.
- Created new ideas, products and story boards for new marketing campaigns.
- Wrote sales copy, letters and other advertising and marketing material.
- Followed trends in industry and target genre to capitalize on emerging trends.
- Wrote copy for client advertising campaigns.
- Developed advertising plans for timely and successful market entry.
- Planned writing project stages and outlines and organized output to improve workflow.
- Collaborated with writing team to develop scripts and advertising concepts.
- Varied tone and verbiage in messages based on product and customer persona.
- Developed themes, characterizations and psychological analyses to create marketing material.
- Created product names and wrote taglines for packaging and promotional materials.
- Prepared and formatted work for publication and submitted to printers or publishers.
- Obtained copyrights for completed work using established procedures.
- Consulted with sales and marketing staff to garner product and service information and discuss types of written advertising material.
Store Manager
Profound Writers
New Delhi
06.2022 - 06.2023
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Monitored inventory levels and placed orders to restock shelves.
- Developed strategies to maximize sales and profitability.
- Established customer service standards and monitored staff compliance.
- Organized promotional events to increase product awareness.
- Resolved customer complaints in a timely manner.
- Recruited, trained and supervised new employees.
- Ensured compliance with safety regulations and company policies.
- Implemented efficient systems for tracking stock movement.
- Analyzed financial data to identify areas of improvement.
- Maintained accurate records of employee performance reviews.
- Created weekly work schedules for store personnel.
- Performed regular price checks to ensure competitive pricing.
- Assessed operational efficiency of the store's departments.
- Managed daily banking activities such as deposits and withdrawals.
- Identified opportunities for cost savings through waste reduction initiatives.
- Prepared monthly reports on sales figures, expenses, profits.
- Developed relationships with suppliers to negotiate better prices.
- Updated POS system with new products and promotional offers.
- Planned special promotions or discounts based on market trends.
- Provided feedback on marketing campaigns to improve effectiveness.
- Trained and mentored associates to teach daily tasks and procedures.
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
- Managed inventory tracking and physical inventory counts to minimize loss.
- Completed thorough opening, closing and shift change functions to maintain operational standards each day.
- Monitored employee performance and identified performance gaps for corrective action.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
- Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Built customer confidence by actively listening to concerns and complaints and quickly resolving issues.
- Updated and maintained store signage and displays.
- Strengthened work flow productivity by hiring, managing and developing top talent.
- Established store tactics and strategies to achieve operational performance and sales goals.
- Evaluated store performance and incorporated feedback to implement improvement plans.
- Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
- Identified operational issues and implemented appropriate process improvements to promote workplace safety and productivity.
- Answered product questions with up-to-date knowledge of sales and promotions.
- Preserved product quality by maintaining stockrooms and disposing of damaged items.
- Reviewed customer feedback to make operational improvements and promote satisfaction.
- Exceeded team goals and resolved issues by sharing and implementing customer service initiatives.
- Oversaw storewide merchandising benchmarks to maintain operational excellence.
- Showcased and built visually appealing displays and signs to encourage customers to buy specific products.
- Built relationships with key customers and stakeholders to grow business networks and locate new opportunities.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Prepared staff work schedules and assigned team members to specific duties.
- Delegated work to staff, setting priorities and goals.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Formed and sustained strategic relationships with clients.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Implemented successful business strategies to increase revenue and target new markets.
- Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Monitored progress by establishing plans, budgets and measuring results.
- Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
- Mitigated business risks by working closely with staff members and assessing performance.
- Implemented campaigns and promotions to help with developing goods and services.
- Forecasted customer demand to set prices or credit terms for goods or services.
- Directed or coordinated financial or budget activities to fund operations and maximize investments.
- Structured HR consulting services to support clients during organizational developments and changes.
Social Media Marketing Intern
Free Pads for India
Mumbai
11.2021 - 03.2022
- Developed content for social media campaigns targeting various audiences.
- Researched and identified target audience preferences, trends, and behaviors.
- Analyzed user engagement with posts on multiple platforms to assess effectiveness of campaigns.
- Monitored competitor activities on social media channels.
- Assisted in the creation of marketing materials such as emails, newsletters, and website copy.
- Conducted keyword research to optimize SEO performance of website content.
- Managed customer service inquiries through social media platforms in a timely manner.
- Created monthly reports detailing progress of campaigns and metrics achieved.
- Coordinated with internal teams to ensure consistency across all marketing efforts.
- Provided support for digital ad campaigns including creating ads, managing budgets, and tracking results.
- Built relationships with influencers to create brand awareness and increase reach.
- Maintained up-to-date knowledge of new technologies related to social media marketing.
- Identified opportunities for improvement within existing strategies.
- Collaborated with design team to create visuals that enhance brand identity.
- Generated ideas for creative content initiatives.
- Compiled data from various sources into meaningful insights.
- Analyzed analytics data from online campaigns to identify areas for optimization.
- Reviewed feedback from customers regarding products or services.
- Participated in brainstorming sessions to develop fresh approaches to marketing initiatives.
- Monitored Facebook, Instagram, Twitter and other social media platforms to build customer connections.
- Focused on growing social media presence through engaging content and using data and customer insights to guide process.
- Utilized Twitter and Facebook to promote products, services and content.
- Suggested improvements to enhance customer experience on social platforms and internal processes.
- Identified and communicated with influencers to drive posts about company's brand and products.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Engaged with clients and answered queries to promote brand-focused interactive and engaging content.
- Reported and monitored social media campaign success and ROI.
- Performed analysis of market strengths, weaknesses, opportunities and threats.
- Reached out to potential publications, journalists and podcast hosts to secure PR opportunities.
- Wrote and uploaded quality posts for client's various social media pages, improving overall traffic.
- Scheduled content for publication on social media at ideal times.
- Engaged with and responded to online audience through relevant comments.
- Monitored and participated in online conversation to build brand visibility.
- Communicated clearly and concisely, both orally and in writing.
- Examined analytics to gauge success of campaigns.
- Utilized graphic design software to prepare storyboards and mock-ups.
- Executed and managed banner, video and other non-text link ad campaigns.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Prepared and presented reports to update stakeholders about success of each strategy.
- Established core metrics for projects based upon client needs.
- Proposed online or multiple-sales-channel campaigns to marketing executives.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Evaluated and procured hardware or software for implementing online marketing campaigns.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility.
- Conducted financial modeling for online marketing programs or website revenue forecasting.
- Identified methods for interfacing web application technologies with enterprise resource planning or other system software.
- Used web programming software and knowledge of HTML and XML to develop transactional web applications.
- Optimized shopping cart experience or website conversion rates against key performance indicators.
- Purchased and negotiated placement of listings in local search engines, directories or digital mapping technologies.
Education
Diploma in Digital Marketing -
Oxford Home Study Centre
10.2022
BBA - Finance
University of Wisconsin Green Bay
Green Bay, USAHigh School Diploma -
The American Academy By Graduation Alliance
310 S. Main, Floor 12. Salt Lake City, UT 84101Skills
- Data Analytics
- Budget Administration
- Marketing Campaign Management
- Customer Acquisition
- Program Marketing
- Public and Media Relations
- Partnership Development
- PeopleSoft
- Retail Marketing
- Partnership Marketing
- Social Media Platforms
- Digital Marketing
- Social Media Marketing
- Market Analysis
- Customer Relationship Management (CRM)
- Corporate Communications
- Business Development
- Vendor Relations
- Brand Promotion
- SEO
- Go-To-Market Strategy Development
- Brand Development
- Marketing Campaign Development
- Brand-Building Strategies
- Cold Calling
- Marketing and Advertising
- Product Development
- Campaign Management
- Marketing Campaigns
- KPI Tracking
- SEO Optimization
- P&L Management
- Project Management
- Strategic Planning
- Staff Management
- News Writing
- Creative Writing
- Consistent Brand Messaging
- Promotional Marketing and Advertising
- Proofreading
- Content Marketing
- Social Media Oversight
- Trending Stories
- Website Copy
- Marketing
- Editing Skills
- Project Coordination
- Technical Writing
- Editing and Proofreading
- News Writing Skills
- Concept Development
- Proofreading Skills
- Proofreading and Editing
- Deadline Management
- SEO Experience
- Tool Development
- Writing, Editing, and Proofreading
- Product Promotion
- Creative writing
- Consistent brand messaging
- Promotional marketing and advertising
- News writing
- Peer-to-peer work
- Cloud-based environments
- Concept development
- Editing skills
- Brand messaging
- Editing proficiency
- Formatting abilities
- Networking skills
- Strategic planning
- Schedule optimization
- Policies and procedures
- Operations management
- Business planning
- Search Engine Optimization
- Contract Management
- Financial Management
- Creative merchandising
- Business administration
- Sales processes
- Strategic account development
- Order management
- Business development and planning
Languages
English, Hindi
First Language
English
Proficient
C2
Hindi
Advanced
C1
Accomplishments
- Oversaw campaign that reached 100k clients.
- Created highly effective new program that significantly impacted efficiency and improved operations.
- Consistently maintained high customer satisfaction ratings.
- Consistently maintained high customer satisfaction ratings.
- Improved delivery of content by words, realizing overall increase in customer satisfaction and cost efficiency.
- Exceeded sales goals by average of 9% in 2021.
- Led team to achieve 10, earning recognition from upper management and financial reward.
- Promoted from entry level to Senior Intern, in less than 12-months.
Affiliations
- Member, Small Business Association (2021 - present)
- Member, Alumni Association
Certification
- Marketing Training - 2023
- Content Writer, Writers Cafeteria - 2022
- Digital Marketing, Google
- Social Media Marketing, Digital Scholar
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Marketing Manager
Profound Writers
06.2023 - Current
Public Relations Intern
Translation Family
04.2023 - Current
Content Writer
Writers Cafeteria
07.2022 - Current
Store Manager
Profound Writers
06.2022 - 06.2023
Social Media Marketing Intern
Free Pads for India
11.2021 - 03.2022
Diploma in Digital Marketing -
Oxford Home Study Centre
BBA - Finance
University of Wisconsin Green Bay
High School Diploma -
The American Academy By Graduation Alliance
- Marketing Training - 2023
- Content Writer, Writers Cafeteria - 2022
- Digital Marketing, Google
- Social Media Marketing, Digital Scholar
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