Naina Dwivedi

Setting Up Workflows

• Establishing Efficient Processes: Proficiently set up workflows to ensure the smooth and efficient execution of marketing campaigns, contributing to enhanced productivity and optimized outcomes.
• Excelled in optimizing workflows to enhance customer experience (CX). Specialized in crafting tailored sequences including welcome/onboarding, cart abandonment, lead nurturing, re-engagement, upsell/cross-sell, and feedback.
• Led the design of impactful email campaigns and content, overseeing sequences like welcome/onboarding, cart abandonment, and more. Orchestrated global rollouts to SPOCs, ensuring consistent campaign implementation. Additionally, played a key role in training new team members on SAP and Marketo tools, contributing to a skilled workforce and improved CX.

Automated Marketing Campaigns

• Established and automated marketing campaigns across diverse regions, including Australia & New Zealand, Middle East, North Asia, and Canada, strategically optimizing touchpoints to drive enhanced conversions.

A/B Testing and Optimization

• Conducted rigorous A/B testing to maximize campaign results and continuously improve overall effectiveness.

Integration and Communication

• Ensured seamless integration and communication between various business platforms for streamlined marketing operations.

Lead Scoring and Conversion

• Implemented lead scoring methodologies to prioritize high-quality leads, resulting in increased conversion rates.

Cross-Functional Collaboration

• Collaborated closely with cross-functional teams to ensure the seamless execution and alignment of automated campaigns.

Data-Driven Insights and Analytics

• Leveraged data-driven insights and advanced analytics to gain a comprehensive understanding of user behavior and transaction patterns.

Marketing Best Practices

• Remained updated with cutting-edge marketing best practices, consistently providing valuable recommendations across diverse communication channels.

Comprehensive Reporting and Performance Tracking Using BI Tools

• Utilized BI Tools for Reporting: Deployed advanced Business Intelligence (BI) tools to generate comprehensive reports, enhancing the depth and clarity of performance tracking. Regularly presented performance dashboards to global stakeholders.

SMS, Push and WhatsApp Campaign Execution

• Successfully executed Push, SMS and WhatsApp campaigns to engage with targeted audiences effectively.

Stakeholder Management

• Collaboration for Business Enhancement: Collaborated seamlessly with a variety of stakeholders from across the business to identify opportunities for marketing technology.

Customer Journey Analysis and Optimization

• Analyzed and Mapped Customer Journey: Strategically engaged customers through various touchpoints, effectively driving increased conversions.
• Implemented Lead Scoring Practices: Enhanced conversion rates by implementing lead scoring practices, focusing on high-quality leads.

List Management

• Conducted List Cleansing: Ensured accuracy, completeness, and compliance of data in Salesforce by conducting list cleansing for event, thought leadership, social, and other marketing campaigns.
• Proper Lead and Contact Designation/Conversion: Ensured proper lead and contact designation/conversion within Salesforce, eliminating duplicate records.

Reporting

• Generated Reports in Salesforce: Pulled relevant data for analysis and decision-making through Salesforce reporting.

Audience Segmentation and Personalization

• Segmented Audiences Effectively: Segmented audiences based on titles, companies, Top Targets, geographies, etc., to personalize marketing efforts effectively.
• Maintained Data Integrity: Upheld data integrity and quality through ongoing data governance practices.

Campaign Management and Optimization

• Efficient Conversion of Campaign Leads: Converted campaign leads efficiently to progress leads through the sales funnel.
• Proficient Pardot Usage: Demonstrated expertise in Pardot by running reports, developing and deploying one-off emails, and engagement nurtures.
• Implemented Email Personalization Strategies: Boosted audience engagement through the implementation of email personalization strategies.
• Timely Updating of Contacts in Pardot: Ensured timely updating of contacts within Pardot to maintain up-to-date data.

Email Marketing Best Practices and Reporting

• Incorporated Email Marketing Best Practices: Implemented best practices in all emails, including design, personalization, segmentation, headlines, send times, A/B testing, and cadence.
• Generated Insightful Reports: Generated and shared weekly and monthly reports for campaigns, providing insightful analysis and improvement suggestions.

LinkedIn Advertising

• Generated Leads through LinkedIn Ads: Expanded the prospect base by generating leads through effective LinkedIn Ads.

Marketing Research and Analysis

• Conducted advanced research across diverse industry segments to identify potential clients. Managed the distribution of competitive intelligence and industry reports, providing real-time business intelligence support.
• Collaborated with teams to maintain and update client data in Salesforce. Ensured timely delivery and maintained quality standards for reports and dashboards.
• Worked on the CRM tool Salesforce, handling data upload, update, and report/dashboard creation.

Social Media Management

• Conceptualized and implemented the company's social media strategy. Achieved a 40% higher engagement rate through the successful launch and growth of social media accounts.
• Led the creation, management, and monitoring of multiple YouTube, Facebook, Twitter, and company website accounts.

Inbound Lead Generation

• Created, monitored, and managed B2B email marketing campaigns via Pardot/Mailchimp for clients like Xerox, HP, and Cisco.
• Maintained the marketing calendar and optimized content manager URLs, content, and images for increased traffic.

Event Management

• Supported in planning annual marketing events, including pre-event briefings, vendor management, and list creation. Processed post-event summaries, invoices, and critiqued event execution for client service satisfaction.

Client Research and Insights

• Handled ad hoc client research projects, prepared project reports, and presented findings to stakeholders.
• Prepared intelligence packs for Webhelp to gather insights on the target industry for new client acquisition.

Data Tracking and Reporting

• Tracked, updated, and maintained data in Pardot, created dashboards, and generated reports through Salesforce. Prepared monthly newsletters, infographics, and collaterals for the company and delivered them to stakeholders.

Content Management and Analysis

• Proofread and posted blogs, articles, and whitepapers. Conducted sentiment analysis using tools like Synthesio & Meltwater.
• Tracked website visitor activity using Google Analytics and measured success.

Market Research and Lead Generation

• Conducted advanced and focused secondary research across various industry segments to search for prospective clients using various research tools & Google.
• Maintained adequate lead flow for the sales team for upcoming seminars, online demonstrations, conferences, and expos.
• Assisted in industry events such as dinners and social events for relationship building & generating leads.

Product Marketing and Campaign Management

• Prepared product marketing plans in coordination with the US counterparts and ensured effective implementation.
• Initiated, conceptualized, and managed different marketing campaigns, including survey invites, follow-up emails for the sales team, and event invites.
• Measured the success of the campaigns by creating regular reports and sharing results with the US counterparts.

Data Management and Analysis

• Conducted database cleaning and ensured the quality control of data.
• Conducted reports on Salesforce and created dashboards on Salesforce for monthly revenue analysis.