Naina Khuraniya

Spearheaded full-cycle F&B operations from strategic sourcing to market penetration, achieving cost efficiency through vendor optimization while maintaining 100% quality compliance. Drove revenue growth via multi-channel distribution (e-commerce) and data-driven brand strategies, increasing customer retention

Understanding Real User Behavior

Spoke directly with users through interviews and tests to learn how they actually think and feel while using products. Discovered hidden struggles and unconscious habits that affected their decisions, then used these insights to create more natural, frustration-free designs.

Reading Between the Lines of Customer ChoicesRan studies and group discussions to understand what truly drives people's purchases - not just what they say, but their unspoken needs, worries about missing out, and what makes them trust a brand. Used these human insights to shape authentic brand messages and product experiences that felt right to customers.

Managed end-to-end Drayage, FTL & LTL operations across US ports/railyards, optimizing last-mile logistics through strategic vendor negotiations, process improvements, and cross-functional team coordination to enhance delivery efficiency.

Specialized in niche IT recruitment (Data Security, PMs, Developers) and non-IT roles nationwide, leveraging advanced sourcing techniques (Boolean searches, LinkedIn Recruiter, niche job boards) to build qualified pipelines, while directly collaborating with client leadership to qualify requirements, conduct technical screenings, and manage complex offer negotiations for contract and full-time positions.

Led end-to-end recruitment for IT/non-IT roles (developers, architects, PMs, BAs) across the US, sourcing, screening, and placing candidates via cold calls, referrals, and job portals while managing client requirements, interviews, negotiations, and onboarding to ensure timely hires.