NAINA SOBTI
New Delhi
Summary
Dynamic Assistant Professor with a proven track record at Gitarattan International Business School, excelling in case-based teaching and academic administration. Expert in Marketing Analytics and digital transformation, I have successfully mentored over 60 students, enhancing their research skills and industry readiness through innovative workshops and collaborative projects.
Overview
6
6
years of professional experience
Work History
Assistant Professor
Gitarattan International Business School, GGSIPU
New Delhi
08.2023 - 11.2024
- Mentored 60+ students on applied research, case analysis, and industry-oriented projects.
- Coordinated with faculty to develop and integrate business case studies into Strategic Management and Marketing curricula, enhancing case-based teaching effectiveness.
- Organized academic workshops and seminars on innovation, strategy, and digital transformation, fostering discussions that enriched curriculum relevance.
- Contributed to IQAC and NAAC documentation, ensuring adherence to academic quality processes and supporting digital pedagogy initiatives.
Assistant Professor
Institute of Information Technology & Management, GGSIPU
New Delhi
08.2023 - 11.2024
- Delivered courses in Marketing Analytics, Digital Marketing, and Research Methods, emphasizing case-based learning and real-world applications.
- Mentored students in academic progression and research, guiding them through case analysis projects to foster analytical skills.
- Coordinated faculty-led initiatives, organizing conferences on digital innovation and sustainable growth to enhance academic collaboration.
- Supported academic administration and contributed to IQAC and NAAC documentation, ensuring compliance with quality standards.
Assistant Professor
Manav Rachna International Institute of Research & Studies
Faridabad
01.2022 - 04.2023
- Integrated AI-driven and industry-based case studies into management courses to enhance experiential learning.
- Facilitated adoption of case pedagogy in Business Management and Research Methods subjects to enhance student engagement.
- Coordinated NAAC documentation, NAD data management, and maintenance of academic records to ensure compliance and accuracy.
- Planned and executed workshops and seminars on women empowerment, entrepreneurship, and digital literacy to foster community development and skill-building.
Research Scholar
Symbiosis International University
Noida
01.2021 - 01.2022
- Conducted independent and collaborative research, contributing to published journal articles and book chapters.
- Assisted faculty in research documentation, report preparation, and data analysis, enhancing clarity and accuracy of findings.
- Used NVivo and VOSviewer for bibliometric analysis and research mapping.
- Supported departmental research activities and coordinated academic tasks, streamlining project workflows.
Assistant Professor
IBMR
Gurgaon
01.2019 - 01.2021
- Developed academic content, including case materials, teaching notes, and assessment frameworks, enhancing curriculum for multiple marketing courses.
- Developed course materials for business management and marketing programs.
- Delivered engaging lectures to undergraduate students in diverse subjects.
- Mentored students through academic challenges and career planning sessions.
- Contributed to academic administration, examinations, student admissions, and institutional activities, supporting operational effectiveness.
Education
Ph.D. - Management
Symbiosis International University
Pune12-2026
MBA - Marketing Management
Lucknow University
Lucknow01.2011
B.Sc. - Life Sciences
Sri Venkateswara College
Delhi01.2009
Class XII -
Mount Carmel School
New Delhi01.2006
B.Ed. -
MDU University
Skills
- Case-Based Teaching
- Academic Administration
- Case Writing
- Publication coordination
- Faculty Collaboration
- Scholar collaboration
- Repository management
- Knowledge Management
- Executive Education
- Stakeholder liaison
- Case teaching
- Academic Event Management
- Strategic Innovation
- Educational Technology
- Curriculum Development
- Digital Transformation
- Workshop management
- Seminar management
- Event management
- Tableau
- SPSS
- NVivo
- Google Cloud AI
- IBM Watson
- ChatGPT
- Case Centre Operations
Publications
- Health and Fitness Apps: A Bibliometric Analysis, Journal of General Management, Increased usage during and after Covid-19, https://www.scmsnoida.ac.in/volume8Issue1
- Book Chapter on Customer Engagement in Mobile Applications, Accepted for inclusion in the book titled Cultural Marketing and Metaverse for Consumer Engagements by IGI GLOBAL., 10.4018/978-1-6684-8312-1.ch002, https://www.igi-global.com/chapter/a-systematic-literature-review-on-factors-affecting-customer-engagement-in-mobile-applications/321443
- The Impact of Gamification on Engagement and Learning Outcomes, IITM Journal of Management
- Exploring Digital Marketing Innovation for National Development, Conference Paper, IITM
- Chapter titled ‘Interplay of Mobile Application Usage and Sustainable Development Goals’, Accepted in soon to be published book titled ‘Sustainable Business in Digital Age: Fintech Innovation & Future of Industry (SCOPUS Indexed)
Additional Value
- Experience sourcing real-world business insights through research, industry interaction, and conferences
- Strong documentation, coordination, and academic quality assurance exposure
- Ability to digitize and manage academic repositories
- Proven event organization: workshops, conferences, FDPs, and awareness programs
Timeline
Assistant Professor
Gitarattan International Business School, GGSIPU
08.2023 - 11.2024
Assistant Professor
Institute of Information Technology & Management, GGSIPU
08.2023 - 11.2024
Assistant Professor
Manav Rachna International Institute of Research & Studies
01.2022 - 04.2023
Research Scholar
Symbiosis International University
01.2021 - 01.2022
Assistant Professor
IBMR
01.2019 - 01.2021
Ph.D. - Management
Symbiosis International University
MBA - Marketing Management
Lucknow University
B.Sc. - Life Sciences
Sri Venkateswara College
Class XII -
Mount Carmel School
B.Ed. -
MDU University