Naitik Shah
Mumbai
Summary
Experienced digital marketing professional for 13 years with substantial expertise in industries spanning Banking, telecommunications, mutual funds, and real estate, handling diverse roles from General Manager to Senior Manager. Demonstrated proficiency in leading performance-driven digital campaigns, CRM strategies, SEO optimization, and content marketing to drive user engagement and business growth. Strong experience with advanced analytics tools like Google Analytics4, Adobe Analytics, and mobile marketing platforms such as Clevertap and Appsflyer to optimize acquisition and retention strategies while utilizing AI/ML models for audience segmentation and personalization.
Overview
13
13
years of professional experience
Work History
General Manager - Digital Marketing
Vodafone Idea (VIL)
11.2021 - 02.2025
- Lead the digital marketing media strategy for Vi App, focusing on acquisition, retention, and repeat usage, resulting in a 30% year-on-year growth in Monthly Active Users (MAUs) and Daily Active Users (DAUs).
- Planned and executed performance campaigns using AI tools from Google and Meta, leveraging ACi and ACe campaigns for prospecting, remarketing, and retargeting, leading to increased efficiency and a 50% reduction in costs year-on-year.
- Headed WhatsApp as a promotional channel, targeting users with high chances of app installs based on audience cohorts, and propensity modeling.
- Managed CRM channels, including SMS, email, and flash messages, to drive app engagements and enhance user retention.
- Coordinated with stakeholders and category leads across categories to drive MAUs and ensure effective communication and alignment.
- Oversaw SEO and content marketing for Vi's content marketing website and mobile site, improving organic visibility and user engagement.
- Utilized app and mobile marketing platforms such as Clevertap, Appsflyer, Google Analytics 4, Adobe Analytics, and Branch to optimize user acquisition and engagement.
- Worked closely with partners, including Wavemaker, Google, Meta, Don't Be Content, Puretech, Celltick, Netcore, Infobip, and Single Interface, to leverage their expertise and resources.
- Acted as a custodian, collaborating with internal teams, including the brand team for creatives, the big data team for propensity modeling, the MIS team for dashboards, and cohorts for comprehensive analysis and reporting.
Sr. AVP
UTI Mutual Fund
11.2020 - 11.2021
- Part of the Digital Marketing team handling digital business for the company.
- Responsible for driving numbers through new-age marketing platforms, which results in performance: reach, leads, and conversions.
- Planning a brand campaign and managing SEO and content.
- Creating & Managing content to promote the website and mobile site
- Handling company's key asset, website landing pages in terms of content building, UI UX and form factors
- Building straight through journey in order to drive direct digital sales basis research on user journey
- Managing end to end Analytics to track performances from all channels and activities
- Personalization on digital platforms to show right communication to right TG with AI and ML led platforms
- Initiated Heatmap, PWA and NPS for the company
Manager - Digital Marketing
TATA Realty & Infrastructure Limited
12.2019 - 11.2020
- Managed comprehensive digital marketing initiatives for TATA Realty, enhancing brand visibility.
- Achieved 216% improvement in organic listings through effective SEO strategy development.
- Oversaw Google Analytics, deriving actionable insights from audience data.
- Executed social media marketing and content strategies to drive user engagement.
- Developed and implemented performance marketing campaigns, boosting online sales for residential projects.
- Streamlined user journey through WhatsApp Business integration and revenue-generating channels.
Business Manager
HDFC Bank
01.2018 - 12.2019
- Managed entire Digital Marketing portfolio for HDFC Bank, focusing on prepaid cards and loans.
- Conceptualized and created end-to-end digital journey platform, driving growth in unassisted business.
- Utilized Adobe Audience Manager and Adobe Target to unify marketing platforms for audience activation.
- Collaborated within e-Digital Business Team to enhance new bank acquisition and sales conversions.
- Achieved 31% growth in prepaid card business and 1.5x increase in consumer durable loans.
- Led key bank-wide projects, including referral program and hyper personalization initiatives.
- Conducted weekly reviews with stakeholders on campaign performance across various channels.
- Managed UI/UX design for campaign landing pages, optimizing lead flow journey.
SEM Analyst - Strategy & Performance
GroupM - Mindshare
07.2016 - 01.2018
- Managed biddable media for entire portfolio of Godrej Consumer Products Ltd and Godrej & Boyce.
- Oversaw key clients including Facebook, GlaxoSmithKline, and Sanofi.
- Handled performance-driven brands such as Cipla, Burger King, Bank of Baroda, and General Mills.
- Participated in client annual planning and new business pitches to drive growth.
- Utilized analytics to measure campaign efficiency and optimize scaling strategies.
- Demonstrated strong domain knowledge in Google, Facebook, Twitter, Mobile, and YouTube advertising.
- Collaborated with media planning team and clients to develop effective strategies.
- Conducted training sessions for interns and executives on Google and Facebook platforms.
SEM Analyst – Strategy & Performance
Housing.com
Mumbai
04.2015 - 07.2016
- Managed SEM strategies for real estate projects, monitoring key search terms and budget allocation.
- Executed Gmail Sponsored Promotions for real estate clients, enhancing visibility.
- Utilized DoubleClick Search, Google Ads, and Analytics to optimize campaign performance.
- Trained and mentored new team members, ensuring achievement of individual and collective goals.
- Oversaw email marketing initiatives, including design approvals, content creation, and HTML testing.
- Leveraged Mailchimp and Netcore for efficient email marketing operations.
- Implemented SMS marketing campaigns using Gupshup and Netcore platforms for promotions and transactions.
Senior Specialist - Digital Marketing
LogicserveDigital Pvt Ltd
Worli
01.2012 - 04.2015
- Over-sight on all Digital Advertising Activities with Media Buying, Planning, Client servicing and Client meetings.
- Managed to generate revenue with substantial growth in E-Commerce segment as well as Branding campaigns through Paid medium
- Plan and Implement All Paid Channels: Google and Yahoo Search, Google Display/Re-marketing, Product Listing Ads. Google Analytics, Google Merchant center and YouTube.
- Social Media: Good Hands on Facebook and Twitter. Well versed with Twitter Follower Analysis tool, SocialBro
- Affiliate E-mail and Mobile Campaigns: Coordinating between Publishers and Clients. Daily Vs Actual Report Mechanism for Best Performance.
- Part of the sales team to pitch for new projects and innovations
- Contextual Networks and RTB Platforms: Managed to generate more than 27% of the total revenue. Worked on Platforms like Trafficvance, Advertise.com, Turn and Double click
- Management Information System (MIS) – Data Collection, Integration, Maintaining, Development and Analyze the sheet
- Clients Handled: Iffco Tokio, Citi Bank, Powerica, Angel Broking, Jet, Videocon, Artisangilt, Legrand, Indiaproperty.com, DNA and Zokudo
- UK Clients: Broadband products like SKY, British Telecom, Virgin Media, Talktalk and Plusnet
Education
Masters in Management Studies -
Sasmira Institute of Management Studies And Research
Mumbai04.2012
Diploma in Advertising and Public Relations -
Prin. L. N. Welingkar Institute of Management Development & Research
Mumbai08.2011
Bachelor in Management Studies -
R J College of Management Studies And Research
Mumbai04.2009
HSC -
K J Somaiya - Arts And Commerce
Mumbai04.2006
Skills
- App Digital Marketing
- App ecosystem
- MMPs
- Display Marketing
- Search Engine Marketing
- Facebook Marketing
- Social Media Marketing
- Performance marketing
- AI led Personalization
- Business Analytics
- Re marketing
- Google Analytics
- Search Console
- Website UI UX
- Mobile site UI UX
- Search Engine Optimization
- Content strategy
Timeline
General Manager - Digital Marketing
Vodafone Idea (VIL)
11.2021 - 02.2025
Sr. AVP
UTI Mutual Fund
11.2020 - 11.2021
Manager - Digital Marketing
TATA Realty & Infrastructure Limited
12.2019 - 11.2020
Business Manager
HDFC Bank
01.2018 - 12.2019
SEM Analyst - Strategy & Performance
GroupM - Mindshare
07.2016 - 01.2018
SEM Analyst – Strategy & Performance
Housing.com
04.2015 - 07.2016
Senior Specialist - Digital Marketing
LogicserveDigital Pvt Ltd
01.2012 - 04.2015
Masters in Management Studies -
Sasmira Institute of Management Studies And Research
Diploma in Advertising and Public Relations -
Prin. L. N. Welingkar Institute of Management Development & Research
Bachelor in Management Studies -
R J College of Management Studies And Research
HSC -
K J Somaiya - Arts And Commerce