Summary
Overview
Work History
Skills
Accomplishments
Certification
Languages
Core Competencies
Timeline
Generic

Nakul Gupta

New Delhi

Summary

Experienced marketing professional with 15+ years in event management, channel marketing, and programmatic marketing for B2B technology companies. Specialized in managing partner relationships, driving brand visibility, and executing strategic campaigns. Proven ability to collaborate across functions and deliver innovative marketing programs that align with business objectives and drive pipeline growth.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Consultant

Fervent Communication Pvt. Ltd.
New Delhi
02.2024 - Current
  • Leading marketing strategy execution and client servicing for top-tier clients, focusing on building and executing large-scale marketing programs.
  • Managing channel marketing initiatives for Qlik Technologies, including strategy development, campaign execution, and event management with key partners.
  • Spearheading account management and marketing activities for Fervent Communication, ensuring seamless execution of campaigns aligned with clients' business objectives.
  • Developed innovative strategies for clients, resulting in increased revenue and business growth.
  • Assisted clients in navigating complex industry challenges with strategic recommendations.
  • Conducted thorough market research and analysis, providing valuable insights for client decision-making.
  • Led cross-functional teams in the execution of strategic projects, fostering collaboration and ensuring alignment with corporate goals.

Field Marketing Specialist

Nutanix Technologies India Pvt. Ltd.
New Delhi
01.2023 - 01.2024
  • Developed strategic marketing plans for Nutanix's partner ecosystem, executing targeted campaigns and events to enhance brand presence.
  • Led multiple marketing initiatives, including trade shows, roadshows, and webinars aimed at growing partner and customer engagement.
  • Negotiated advantageous partnerships with complementary businesses, expanding reach within target markets without significantly increasing costs.
  • Adjusted marketing strategies based on feedback and effectiveness of previous campaigns.

Account Director & Events Head

Fervent Communication Pvt. Ltd.
New Delhi
07.2011 - 12.2022

Directed multi-channel marketing efforts for top Fortune 500 companies, including AWS, Dell, and Nutanix, driving brand visibility and pipeline generation.

Managed marketing programs across digital, media, and PR channels, collaborating with cross-functional teams to ensure seamless execution.

Worked closely with partner ecosystems to create and manage events that aligned with broader marketing and business goals.

Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.

Managed marketing budgets, executed multi-channel campaigns, and ensured effective vendor partnerships for optimal delivery.

Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.

Program Executive / Creative Specialist

Goodshow Events & Exhibitions Pvt. Ltd.
New Delhi
11.2007 - 06.2011
  • Improved program efficiency by streamlining processes and implementing best practices.
  • Coordinated cross-departmental efforts to streamline workflows and optimize overall productivity within the organization effectively.
  • Implemented effective change management strategies to ensure smooth transitions during program updates or adjustments.
  • Expanded the scope of programs by successfully identifying opportunities for growth, while maintaining focus on core objectives.

Skills

  • Problem-Solving
  • Client Relationships
  • Analytical Thinking
  • Quality Assurance
  • Continuous Improvement
  • Client Requirements Assessment
  • Strategic Planning
  • Performance Tracking

Accomplishments

  • Fervent’s Chairman’s Award – 2018: The highest award for an employee in the organisation. Entered into the company's hall of fame.
  • Fervent Employee of the Year – 2013

Certification

  • Hubspot Inbound Marketing: Acquire customers by creating non-intrusive content and personalized experiences
  • Fundamentals of Digital Marketing by Google

Languages

Hindi
First Language
English
Proficient (C2)
C2

Core Competencies

  • Channel Marketing: Expertise in planning and executing marketing strategies with OEMs such as AWS, Nutanix, and Dell Technologies, driving brand activations and lead generation across different geographies.
  • Event Planning & Execution: Successfully designed and executed global events, end-user conferences, and other formats that drive pipeline growth and enhance brand presence.
  • Cross-Functional Collaboration: Strong collaboration skills, working with internal teams and external vendors to create demand generation programs that align with marketing and sales objectives.
  • Campaign Management: Led marketing programs across digital, ATL, and media channels, achieving significant uplift in Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Budget & Vendor Management: Managed multi-million-dollar marketing budgets, ensuring optimal ROI and strong partnerships with third-party agencies.
  • Creative Problem Solving: Adept at delivering innovative marketing solutions to complex challenges, with a focus on creativity and scalability.
  • CRM & Marketing Automation: Proficient in using tools like Salesforce, Hubspot, and others for campaign execution, lead nurturing, and analytics reporting.

Timeline

Consultant

Fervent Communication Pvt. Ltd.
02.2024 - Current

Field Marketing Specialist

Nutanix Technologies India Pvt. Ltd.
01.2023 - 01.2024

Account Director & Events Head

Fervent Communication Pvt. Ltd.
07.2011 - 12.2022

Program Executive / Creative Specialist

Goodshow Events & Exhibitions Pvt. Ltd.
11.2007 - 06.2011
Nakul Gupta