NAKUL SAGAR
New Delhi
Summary
Seasoned marketing and advertising expert with 17+ years focused on elevating brand recognition and sales performance. Skilled in formulating comprehensive brand strategies and producing engaging visual content tailored to specific audiences. Recognized for improving customer satisfaction and implementing operational efficiencies that boost profitability.
Overview
2
2
Languages
1
1
Certification
18
18
years of professional experience
Work History
Partner - Digital (PR&I)
Ogilvy India
Gurugram
05.2022 - Current
- Repositioned Abu Dhabi for Indian travelers through multi-channel campaign, achieving 26% year-over-year growth and making India top overseas market with 4.8 million hotel arrivals.
- Launched Bengaluru's first dual-brand Hilton complex, achieving 100% pre-opening occupancy through integrated marketing efforts.
- Delivered global HSBC campaign, generating over 500 million impressions within 72 hours, enhancing media presence and driving NRI acquisition.
- Scaled Zippo India's brand positioning as a premium lifestyle label, delivering over 950 million impressions and tenfold return on ad spend through niche creator activations.
- Executed Triumph's #BraFitChallenge campaign, generating over 2.3 million views and 1.6 million reach, significantly increasing fit-awareness sentiment.
- Positioned Intel as AI thought leader through LinkedIn KOL campaign (#GuessWhere), achieving five to ten percent impression rates and around two percent engagement.
- Established real-time social listening war room for Coca-Cola Company, enhancing crisis response engagement and organic reach.
- Led Biotique's 'Real is Really Beautiful' campaign featuring Sara Ali Khan, driving youth appeal with a reach of 100 million.
- Led initiatives to enhance brand positioning and client engagement, driving measurable improvements in market presence.
Associate Director - Client Servicing
Isobar India
Gurugram
09.2015 - 05.2022
- Generated creative revenue of 20 million INR in one year and 100 million INR over three years, enhancing agency profitability for British Council.
- Scaled global video production and influencer management services for clients like British Council, improving service quality and client satisfaction.
- Identified and managed revenue opportunities through affiliate integration and digital optimization, driving increased client engagement.
- Managed comprehensive digital engagement for diverse portfolio, including Ananda Dairy, Reebok, Danone, Diageo, Emami, Honda, Hero, Huawei, and Marks & Spencer.
- Collaborated with partners to produce engaging promotional materials for effective service marketing.
- Established SOPs for Eicher client, enhancing content delivery and optimizing lead management funnels.
- Launched and expanded Bira Boom Festival in 2019, strategically collaborating with ICC World Cup to enhance digital engagement.
- Led reputation management campaigns for Paytm Money's Wealth Basket app to improve investor perception.
Business Manager
i-Helix Speciality Products India Pvt. Ltd
New Delhi
05.2011 - 09.2015
- Provided details for inquiries upon request.
Marketing Executive
Maxicare Overseas Associates Pvt. Ltd
New Delhi
05.2008 - 06.2009
- Provided details for inquiries upon request.
Education
MBA - Marketing & International Business
IILM Institute
New DelhiMBA - Marketing & Finance
IGNOU
New DelhiBCA - Computer Science
Pune University
Science with Computers -
DPS R.K. Puram
New DelhiSkills
- Digital transformation
- Performance-driven marketing
- Audience engagement strategies
- Content strategy formulation
- Strategic business development
- Project oversight and management
- Cross-functional leadership
- Stakeholder engagement
- Crisis management strategies
- Crisis management
Personal Information
Advertising and Business Development Professional
AWARDS & RECOGNITION
- Clio Awards: Collaborated with Reebok India for "Bruises can be Good" CSR Campaign and "Fit to Fight" Campaign (2 years in a row)
- Clio Awards: Won for "Hotel Ramada - The Blind Faith Upgrade" (2018)
- Isobar Helios Awards: Best Servicing Person (2018) and Best Team Player (2018)
- DRUM Marketing Awards: Won for 'HSBC Campaign - Meal with a Movie Star' (2023)
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Certification
- Google Campaign Manager (2021)
- Twitter Flight School (2021)
- Google Creative (2019)
- Google AdWords (2018)
Timeline
Partner - Digital (PR&I)
Ogilvy India
05.2022 - Current
Associate Director - Client Servicing
Isobar India
09.2015 - 05.2022
Business Manager
i-Helix Speciality Products India Pvt. Ltd
05.2011 - 09.2015
Marketing Executive
Maxicare Overseas Associates Pvt. Ltd
05.2008 - 06.2009
MBA - Marketing & International Business
IILM Institute
MBA - Marketing & Finance
IGNOU
BCA - Computer Science
Pune University
Science with Computers -
DPS R.K. Puram