NALIN PILLAI
Noida
Summary
Results-oriented marketing leader with demonstrated success in pricing optimization, competitive benchmarking, and GTM execution. Proven ability to transform consumer insights into winning product strategies, strengthen brand presence, and accelerate category growth through data analytics and collaborative execution.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Market Intelligence
Transsion Holdings
04.2019 - Current
- Pricing & ASP positioning for multiple India smartphone launches
- Post-launch analytics: sell-through, price corrections, lifecycle sustenance
- Consumer design insights for India-fit product enhancements
- Real-time category intelligence enabling faster competitive response
- Cross-functional GTM collaboration with Sales + Product + Marcom
- Impact: Improved launch success through value-driven segmentation & messaging
- Enabled faster decision cycles for HQ with weekly dashboards
Product Marketing
Transsion Holdings
02.2016 - 04.2019
- Product positioning + key feature messaging for competitive edge
- Launch readiness: SKU allocation & sales capability enhancement
- Sales collateral creation for retail & digital visibility
- Tracking brand equity, pricing environment & competitor portfolio
- Achievements: Successful budget smartphone scaling in Tier-2/3 markets
- Strengthened brand visibility during major launch cycles
Senior Executive – Product Marketing (Tablets & IT)
Lava Mobiles
01.2014 - 01.2016
- Tablet category GTM planning & execution
- Inventory & fill-rate improvement through demand planning
- POS deployment for visibility in key outlets
- Pricing moderation through competition tracking
- Key Wins: Core contributor in India’s first Chromebook launch
- Reduced channel mismatch via IMEI-based stock tracking
Officer Trainee – Sales
Lava Mobiles
01.2014 - 12.2014
- Full-funnel distribution: Primary, Secondary & Tertiary management
- Achieved ₹50+ Lakhs monthly revenue with growing sell-through
- Retailer expansion + POS activation improving visibility
- After-sales coordination → reduced TAT & retailer confidence
- Beat-plan execution with sales team management (2 DSEs)
- Commercial Impact: Retail coverage expansion improved share in key outlets
- Strong market pulse & consumer/retailer behavioral insights
Education
B.Tech - Electronics & Communication
DIT
Dehradun01.2014
Skills
- Category & Pricing Strategy
- GTM Execution
- Sell-through Growth
- Distribution & Retail Management (P/S/T)
- Competitive Intelligence
- Product lifecycle management
- Consumer Insights & Data Analytics (Excel, Power BI)
Certification
- Power BI | Microsoft
- Internal Auditor Certification
Accomplishments
- India-specific ‘Skin Tone’ optimization project with HQ
- Competitive benchmarking influencing Tecno brand strategy
- Post-launch analytics enabling quicker corrective actions
- Key contributor to Lava’s Chromebook launch in India
Personal Information
- Date of Birth: 05/12/91
- Marital Status: Married
Languages
- English
- Hindi
Timeline
Market Intelligence
Transsion Holdings
04.2019 - Current
Product Marketing
Transsion Holdings
02.2016 - 04.2019
Senior Executive – Product Marketing (Tablets & IT)
Lava Mobiles
01.2014 - 01.2016
Officer Trainee – Sales
Lava Mobiles
01.2014 - 12.2014
B.Tech - Electronics & Communication
DIT