Nalin Raj
Bengaluru,KA
Summary
Digital Consulting, Strategic, Marketing and Partner Manager with 10+ years of experience across varied verticals bringing in mentorship/coaching with value addition.
Results-driven professional with strong background in channel partner management. Proven ability to develop and maintain strategic relationships, driving business growth and market expansion. Known for excellent communication, negotiation, and problem-solving skills, with focus on team collaboration and adaptability. Highly regarded for strategic planning and achieving measurable outcomes in dynamic environments.
Overview
10
10
years of professional experience
Work History
Data Analyst-Client Relations & Market Specialist
United Health Group
07.2022 - Current
- Company Overview: Healthcare & Insurance
- Managed NA onshore team and offshore team of 3 & 4 analysts each and drove full engagement of 4 healthcare accounts involving end to end digital regular reporting cadence of AdobeSuite & adhoc delivery.
- Collaborated with sales and marketing teams to develop targeted campaigns based on research findings and maximized ROI (8% increase in YoY)
- Experienced in reporting to C-Level-Executives with engaging value add-ons and collaborated with Regional Directors assisting in setting up LOB vision for the assessment year and their clear cut objectives.
- Facilitated data-driven decision making and strategic planning with key business stakeholders using actionable market intelligence.
- Strengthened brand positioning of the pharma & healthcare brands by identifying gaps in the competitive landscape through thorough assessments.
- Created GTM strategies for getting maximum traction in identified catchment areas
- Profound in Product positioning in NA/LATAM healthcare market & Efficiently conducted Market Research and Competitive Intelligence.
- Facilitated better decisions for client stakeholders aimed at building consensus around key strategic decisions and initiatives.
- Designed comprehensive performance measurement systems enabling clients to effectively track progress towards their strategic goals through Key Performance Indicators (KPI)
Web Analyst-Lead Generation,Marketing &Solutioning
Johnson Controls
05.2019 - 07.2022
- Company Overview : Manufacturing & Technologies & Solutions
- Lead Gen Team Lead who has driven Reporting Setup and Marketing Automation using Pardot and Salesforce B2B Analytics for NA, LATAM and EMEA Regions.
- Collaborated with sales teams to ensure seamless handoff of qualified leads, driving higher conversion rates
- Increased cross-functional collaboration between marketing, sales, and customer success teams strengthening alignment on lead generation goals.
- Contributed to revenue growth by establishing partnerships with complementary businesses, facilitating new client referrals from partner networks.
- Recommended new features or enhancements on "Sensormatic" product based on user feedback analysis, improving overall satisfaction levels among site visitors.
- Increased conversion rates through the optimization of landing pages and targeted marketing campaigns.
- Identified opportunities for growth through comprehensive competitor analysis and industry benchmarking.
- Continuously improved lead generation strategies by staying informed of industry trends, competitor actions, and emerging best practices which improved "Sensors-LOB" overall spend decrease (22% decrease in spend from previous year which was a value creation).
Senior Data Analyst–Marketing & Partner Delivery
JobsForHer
05.2018 - 05.2019
- Company Overview: EdTech and Online Career Platform
- Delivered comprehensive reports highlighting key trends, patterns, anomalies, presenting findings to senior management for informed decision-making on key job openings location wise and connecting with exact skillset persona of career gap women
- Assisted in the recruitment of new Channel Partners, expanding the company''s market reach and enhancing brand visibility.
- Supported channel conflict resolution by mediating between partners and internal teams when required, fostering a positive working environment that facilitated collaboration and growth.
- Spearheaded the implementation of dashboard visualization tools, providing actionable insights for stakeholders.
- Enhanced campaign performance by developing and implementing targeted marketing strategies resulting in 2.5x conversions and 1.5x retentions which improved brand visibility.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Monitored partner performance and provided feedback on areas of improvement.
Data Analyst – BI Intelligence and Visualization
Bridgei2i
04.2015 - 04.2018
- Company Overview: Semiconductor, Telecommunication & Education
- Handled End to End reporting for Global Semiconductor Leader Qualcomm in Web Analytics using Adobe Analytics Omniture and using Tableau for visualization
- Text sentiment analysis and PR Media Analysis using Meltwater and Crimson Hexagon understanding the semiconductors global presence and its competitors presence in the market with which I made strong insights/value additions by Recommending the Exact time to launch the semiconductors in the global market by which they surpassed the sales 2.5x times than their global competitors
- Collaborated with cross-functional teams to gather data requirements and optimize reporting outputs.
- Generated Tableau reports for understanding attrition behavior of children in a leading KinderCare learning center in US named Knowledge Universe generating valuable recommendations
- Managed cross-functional teams, ensuring timely completion of high-quality research projects on Qualcomm's digital presence and the initial release of Snapdragon 200,400,600, 800 series.
- Analyzed consumer behavior to identify emerging trends and optimize marketing strategies.
- Continuously refined research processes on the demanding digital presence of semiconductor through regular evaluation, feedback, and adjustment efforts.
- Presented research findings to senior leadership, influencing strategic planning and resource allocation decisions.
Education
B.E - ECE
Government College of Engineering Tirunelveli
Tirunelveli, Tamilnadu01.2013
Skills
- Healthcare
- Retail
- Insurance
- Semiconductor
- Ecommerce
- Industrial Manufacturing
- Telecommunication
- Education and Learning Services
- Digital marketing
- Social media marketing
- Strategic planning
- Marketing campaigns
- Customer relationship management (CRM)
- Lead nurturing
- Target market identification
- Effective leader
- Decision-making
- Relationship building
- Operational efficiency
- Customer relations
- Self motivation
- Customer relationship building
- Marketing
- Operations management
- Innovation mindset
- Stakeholder engagement
- Collaboration
- Conflict resolution
- Performance analysis
- Business growth strategies
- Customer engagement
- Opportunities identification
- GTM Strategy
- Planning and Strategy
- Organizational skills
- Partner recruitment
- Problem-solving
- Training delivery
- Google Analytics
- Adobe Analytics
- CJA
- Tealium
- Adobe Launch
- PowerBI
- Tableau
- GDS
- Excel
- Pardot
- Salesforce
- B2B Marketing Analytics
- Adobe Target
- Optimizely
- Google Optimize
- Advanced analytics
- Dashboard creation
Awards
- Numero Uno Analyst, 2018
- Excellence Spot Award, 2019
- Bravo Awards for Excellence and Partnership, 2023 & 2024
Timeline
Data Analyst-Client Relations & Market Specialist
United Health Group
07.2022 - Current
Web Analyst-Lead Generation,Marketing &Solutioning
Johnson Controls
05.2019 - 07.2022
Senior Data Analyst–Marketing & Partner Delivery
JobsForHer
05.2018 - 05.2019
Data Analyst – BI Intelligence and Visualization
Bridgei2i
04.2015 - 04.2018
B.E - ECE
Government College of Engineering Tirunelveli
Similar Profiles
Erica LawsonErica Lawson
Customer Service Representative at United Health GroupCustomer Service Representative at United Health Group
Nipun AggarwalNipun Aggarwal
Senior Software Engineer at United Health GroupSenior Software Engineer at United Health Group
Ieisha Washington-BradfordIeisha Washington-Bradford
Clinical Care Navigator at United Health GroupClinical Care Navigator at United Health Group