Successfully orchestrated the automation of sales processes, resulting in a significant reduction in workforce requirements by 66.67%
Researched 63 lead generation tools and advocated for a strategic combination of two, boasting a remarkable 94% accuracy in procuring B2B contact information
Directed and trained a team of 3 data operators and 1 data researcher to enrich data, focusing an eight critical metrics for personalized. account-based targeting strategies
Led the creation of a streamlined sales process, facilitating optimization and the identification of gaps
Researched and pinpointed premier e- commerce events in the US, UK, India, and UAE, endorsing 4 events with exceptional ROI. These choices substantially elevated brand visibility and were instrumental in driving a 36% surge in lead generation
Crafted a tailored strategy for channel selection, Proposed focusing on the agency channel for client growth at Rapidops, leading to a significant 43% increase in clients acquired through agencies
Directed the efficient utilization of tools such as Zoominfo, Apollo.io, Hunter, G2, Leadfeeder, Salesmate, and Clay.io, enhancing productivity and effectiveness across sales operation
Worked in the founder's office to implement account-based targeting over traditional quantity-based strategies, leading to a reduction in time usage and a 56% increase in conversion rates.
Refined Experro's Ideal Customer Profile (ICP) and meticulously identified pain points across B2B, B2C, and D2C industries.
Streamlined CRM data health within Salesmate, optimizing its efficiency for the calling team. Implemented measures to enhance data accuracy and usability, resulting in improved productivity and effectiveness for the sales team.
Collaborated with marketing and design teams to create impactful resources such as an ROI Calculator, case studies, and guides, driving a significant uptick in inbound leads.
Developed engaging demos and PowerPoint presentations tailored for key clients, effectively showcasing products and services to drive sales and foster client relationships.
Implemented a comphensive 12-sequence touchpoint strategy encompassing email campaigns, Linkedin outreach, cold calling, and targeted Google Ads focused on individual accounts, resulting in enhanced client engagement and conversion rates.
SUMMER INTERNSHIP
Quixy (VividMinds Technologies Pvt. Ltd.)
Performed comparative ROI analysis on Email Marketing & Sales Intelligence tools for automating the Sales Process
Strategized product placement & performed ROI analysis on over 240 expos to find out the best 64
Identified friction points to improve customer experience by crafting efficient automated conversations
Performed prospect analysis for 3 major International regions & documented the customer requirements
Streamlined the process of shortlisting, filtering & interviewing the potential candidates for various positions
Drafted 250 prospects, enabling the firm to hire 18 full timers with perfect cultural and technical match.
Education
MBA - Marketing
IIM Nagpur
Nagpur
03.2023
B.Tech - IT -
IET Lucknow
01.2020
CLASS XII - ICSE -
St Thomas English Medium School, Meerut
01.2015
CLASS X - ICSE -
St Thomas English Medium School, Meerut
01.2013
Projects
Internship- Urban Taga
Contributed towards acquiring new market across Hyderabad, Jaipur, Delhi, Gurgaon, Chandigarh, and Ludhiana
Worked alongside the founder of the firm to devise a strategy for sustained business development
Closed 6 deals in a brief period of two months and thereby substantially increased the revenue of the firm by 35%
Live Project- Mockat
Designed a marketing and sales strategy for UG colleges and recruited 6 campus ambassadors to promote the product Lead a team of 4 CAs by inspiring and guiding them on how to create brand awareness.
Aided in coordinating marketing initiatives between the Mockat team and CAs to increase subscriptions by 23%
Live Project- Digital Marveled
Contacting the potential leads, explaining to them about Digital Marveled and setting up a meeting with them Meeting the Individual calling targets and product sales targets that were set by the company for the interns
Marketed and Promoted Digital Marveled products through advertising and branding the Digital Marveled website
Positions Of Responsibility
Executive Member, Alumni committee, September 2021 - March 2023, Elected as the Alumni Committee member for the duration of September 2021-March 2023 Planned and executed the Onboarding of 300+ Alumni, thereby increasing the reach of the Alumni Portal by 40% Created and strategized the content of newsletter- Campus Buzz, ensuring important updates delivered to Alumni
Sponsorship-TEDx, TEDx IET Lucknow, Spearheaded a team of 12 individuals in acquiring sponsorships from 8 brands at TedX IET Lucknow
Placement Coordinator, Managed placement activities as part of the 23-member team, subsequently being 1 of the 3 coordinators Organised placement drives for 500+ students with 21 visiting companies with 25% increase in placements Acted as SPOC for 6 companies with avg. investment of 7 working hrs during drives and 4 hrs in planning Upgraded the data collection system based on Google forms to the Acciojob portal for better management
Certification
Inbound Marketing
Google Analytics for Beginners
Digital Marketing
Spreadsheet Modeling
Accomplishments
Winner of Kick-O-bot event organised by Institute of engineering & technology Lucknow
Won gold medal in Inter house volleyball tournament organized by St Thomas English Medium
Conferences Workshops
Received Letter of Appreciation from Director, DJD (Govt. of India) for presentation on Sustainability of Jute
Accomplished Certification in Business Analytics Workshop organised by Phoenix Global
Learned to identify metrics and KPIs to create Dashboards which are useful in making business decisions
Competitions
Secured 3rd position among 400+ teams in adwise 7.0, National Ad competition at tangerine trails fest of IIMN
Extracurricular Activities
Participated & operated events of cultural Fest Encore'17 organized by Institute of Engineering & Technology Lucknow
Member of Anchoring team of Institute of engineering & technology Lucknow hosted events in Encore 2018
Member of Drama Team of Indian Institute of Management Nagpur 2023