Naman Arora
Mumbai
Summary
Dynamic Growth & Digital Marketing Professional with a proven track record at Tata Digital, excelling in social media strategy and performance marketing. Expert in audience expansion and data-driven campaign analysis, driving 20% MoM growth. Adept at community engagement and brand storytelling, leveraging strong analytical skills to optimize marketing initiatives.
Overview
9
9
years of professional experience
Work History
Growth & Digital Marketing Professional
Tata Digital
Mumbai
04.2022 - Current
- Growth Marketing (Dec 2024 – Present)
- Shifted focus to growth marketing, optimizing top-of-funnel strategies and refining bottom-funnel calculations
- Developing expertise in user acquisition models and performance-driven marketing techniques
- Social Media & Brand Marketing Analytics (June 2023 – Dec 2024)
- Spearheaded social media expansion, achieving:
- Instagram: 10K → 200K followers
- Facebook: 80K → 550K followers
- YouTube: 1.6K → 2.3M subscribers (core expertise in YouTube growth)
- Managed community engagement, ensuring content aligns with brand strategy
- Oversaw ₹6 Cr/month in performance marketing spend, contributing to a 20% MoM business growth for three quarters
- Led comprehensive social media campaigns for IPL 2024, including campaign tracking, execution, and impact analysis
- Project-managed IPL 2024, handling:
- ATL & BTL brand campaigns
- On-ground activations & digital strategy
- Cross-functional execution of campaign objectives
- Corporate Communications & Social Listening (Apr 2022 – May 2023)
- Led social listening initiatives, analyzing audience sentiment and market trends
- Managed internal communications and corporate LinkedIn presence
Project Manager
Safdarjung Hospital
Delhi
01.2021 - 04.2022
- Oversaw hospital projects, managing budgets, timelines, and resource allocation
- Worked with medical and administrative teams to improve operational efficiency
Manager - Operations & Strategy
ThisForThat
Delhi
07.2019 - 12.2020
- Developed strategic initiatives to optimize marketplace performance
- Managed partnerships and user engagement strategies
Founder & CEO
Yoga Eats
Mumbai
09.2018 - 07.2019
- Established a health-focused food venture, promoting nutritious meal solutions
- Led product development, marketing, and logistics
Field Services Engineer
KARL STORZ India
Delhi
05.2018 - 04.2019
- Provided technical support and maintenance for medical devices in hospitals
- Ensured compliance with medical equipment safety protocols
Social Worker
Parivartan (Social Work Initiative)
Delhi
07.2016 - 11.2017
- Led community upliftment projects focused on education and healthcare awareness
Education
Master’s in AI & ML -
BITS Pilani
03.2025
Electrical Engineering -
APJ Abdul Kalam Technological University
Certifications in Data Analytics -
Certifications in Performance Marketing -
Certifications in Digital Branding -
Skills
- Social Media Growth & Strategy
- Content optimization
- Influencer collaborations
- Audience expansion
- Performance Marketing
- Paid advertising
- Campaign analysis
- Data-driven marketing
- Growth Marketing
- Customer acquisition
- Retention strategies
- Conversion tracking
- Brand Marketing
- Cross-channel campaign management
- Market positioning
- Digital Analytics
- ROI analysis
- Performance metrics
- Data interpretation
- Community Engagement
- Social listening
- Audience sentiment
- Brand storytelling
- E-commerce strategy
Major Projects And Achievements
- IPL 2022, 2023 & 2024 – Successfully managed multi-platform brand and social media campaigns.
- Expanded YouTube channel to 2.3M subscribers, making it the brand’s highest-growth channel.
- Achieved 20% MoM business growth over three quarters via optimized digital campaigns.
- Managed ₹6 Cr/month in ad spend, balancing performance marketing & branding objectives.
Timeline
Growth & Digital Marketing Professional
Tata Digital
04.2022 - Current
Project Manager
Safdarjung Hospital
01.2021 - 04.2022
Manager - Operations & Strategy
ThisForThat
07.2019 - 12.2020
Founder & CEO
Yoga Eats
09.2018 - 07.2019
Field Services Engineer
KARL STORZ India
05.2018 - 04.2019
Social Worker
Parivartan (Social Work Initiative)
07.2016 - 11.2017
Master’s in AI & ML -
BITS Pilani
Electrical Engineering -
APJ Abdul Kalam Technological University
Certifications in Data Analytics -
Certifications in Performance Marketing -
Certifications in Digital Branding -
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