Naman Gupta

Growtomation

Gurugram

08.2022 - Current

Data Enrichment and Prospecting: Sourced and enriched high-quality lead data using tools such as Apollo, ZoomInfo, Clay.com, Lusha, BetterContact, LeadMagic, Findymail, Ocean.io, and Crunchbase. Strategically segmented prospect lists based on Ideal Customer Profile (ICP) and targeted decision-maker roles.
Outbound Campaign Management: Created and executed data-driven cold email campaigns using Smartlead, Instantly, Saleshandy, and Apollo.io. Utilized A/B testing to refine outreach strategies, improving response and engagement rates.
Technical Email Setup and Authentication: Configured advanced technical setups, including DKIM, DMARC, and SPF, to ensure deliverability and domain reputation. Established multiple email accounts using Google and Microsoft for sustained outreach capacity.
CRM Management and Nurturing: Managed outreach pipelines and tracked engagement using HubSpot CRM, ensuring leads were appropriately tagged, segmented, and nurtured to facilitate seamless handoff to the sales team.
Results and Optimizations: Analyzed campaign performance metrics—such as open rates, response rates, and conversion rates—to identify optimization opportunities.

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